Email marketing is still the king of content marketing in 2021 and beyond.
Emails account for a large percentage of the content we intake on a daily basis.
Beyond those weekly email newsletters, having automated sequences is the real money maker.
Think of email newsletters as the way you provide consistent value to your audience, while automations (or sequences) are you how create more revenue.
In this short blog, I’m filling in all the blanks in your email marketing knowledge so you can upgrade your revenue and stop leaving dollars on the table.
Email Marketing Strategy for Consultants (Revealed)
Chances are you’re a consultant ready to upscale operations through email marketing, automations, and conversion copywriting.
Your audience is already primed to your offer and you have a means of creating website traffic.
The problem is, you need your sales copy (landing pages and email campaigns) to do the heavy lifting.
After your copy (marketing words) do what they’re supposed to and increase your revenue to get your next 6-figures you’ll be well on your way to biz expansion.
My absolute favorite way of establishing industry expertise while nurturing for optimal conversions is a lead magnet in the form of a email challenge.
This is sort of like a webinar freebie, but this is for the business owners who invest and want to learn on their own and grab quick tips from you instead of spending hours on the laptop.
Creating a Client-Generating Welcome Sequence
When you’re producing a daily email challenge as an opt-in for your email list you end up saving your resources and time since the challenge is the actual opt-in itself.
Think about your most helpful and out of this world industry tips. Those are the tips you want to include in the daily challenge for your new subscribers.
This is your chance to really wow the person that hasn’t experienced your brand before.
They’re going to go from not knowing anything about you to being fully aware of their problem and exactly how you can solve it. Be sure to let your own personality/brand personality shine through the series too.
You can automate the email challenge and use it as a welcome sequence while adding the following for maximum conversions and impact:
Links to your blogs or podcasts
Links to your Instagram
Links to your high-ticket offer (don’t do this up front, wait until email #3 and over)
Links to your testimonials
Statistics relevant to the decision your audience needs to make to buy from you
Story telling to help your audience get to know why your in business and why you’re passionate about what you do
Check out this Welcome Sequence Automation Stat (pictured below)
The fact of the matter is, without a properly structured Email Welcome Sequence your business is doomed to miss out on sales – especially if you’re about to launch a program or service.
To save yourself time, increase your impact, and win more clients start thinking about how you want to structure your email list.
Will you start an email challenge?
Thinking about creating a new super resourceful ebook?
What type of story will you tell your audience to nurture them and build a lasting impact (the type where you email them and they’re super excited because you’ll always providing intriguing tips or revealing more about your story)
What if you could provoke your audience to throw money towards your high-ticket offer?
Imagine this, your ideal client is reading your sales page for a premium program. They opt-in for your waiting list.
After being welcomed into your 10-email sequence, they read your copy with their heart beating frantically at the excitement your copy invokes.
They know right after they go through the course they’re going to accomplish all of their desires.
You’ve even included testimonials that help them to make the hunting decision and promote trust with your company.
In fact, this client turns into a revolving client that wants to work with you on other programs too.
Isn’t this what you NEED your copy to do?
Let me show you the revenue winning copy framework to make your program launch successful.
Execute High Level Market Research
Knowing your ideal clients is the key to creating heart-throbbing copy.
Once you know all the details about the thoughts that run through their head, what their fears are, and what their hopes are you will relate to them like never before.
This research can be accomplished using Reddit, Facebook Groups, popular blogs, and anywhere else you know your ideal client hangs out at.
Get an understanding of their:
– Biggest Fears
– What they eat
– What they despise
– Who they follow and listen to
And basically any other areas that are extreme lies and dislikes.
I know you’re wondering why any of this matters.
It matters because these are speaking points or should I say writing points you can use to relate to them.
*This is another way to ensure you never run out of ideas*
Implementing this market research definitely isn’t a “one and done” type of thing either.
You have to conduct this research at least every quarter, maybe every month if you have a Copywriter to assist in the process.
Because people and times change so quickly. If you stay on top of your ideal client’s thoughts then you’re ALWAYS going to be the only logical solution when it comes to the service or program you offer.
Sales Copy Outlines for Massive Client Conversions
No one ever does anything without a plan. Especially when you’re signing $2k+ deals.
Strategize your sales copy and email sequences before jumping in.
Using your market research you will be well equipped to create headlines that pull your reader in effortlessly.
After you grab their attention with thought-provoking copy you need to create the body and story line for your sales copy.
Remember, sales is about more than selling. It’s time to serve with your words and stories.
This is also a good time to pull out your previous client testimonials and use them in your copy.
Pay attention to the language previous clients use to describe your offer and their problem. Jot these words down and use them in all sales copy across the board.
Your prospective client should go “Ah, this actually sounds like me and relates to my needs right now.”
That’s the whole goal of your company right? Serving and relating to your audience on a personal level.
Craft a Near Magical Call to Action
Hopefully, by now you’ve realized “buy now” isn’t a good call to action.
Instead, tap into those desires and hopes we just discussed previously for a call to action like:
– Unlock Unlimited Marketing Strategies
– Grab Ultimate Real Estate Success
– Capture Your Dream Client ASAP
– Release High-Level Business Strategy
– Step Into Your 7-Figure Life Now
After putting together a few darn good calls to action it’s time to use some sales psychology🥳
We can go to so many different levels with sales psychology but for today I want you to focus on this one tip.
Before writing the final call to action, tell your audience about what they have to lose out on if they don’t hit the invest button.
Reminding them of what they have to lose is the best way to wrap up your entire sales sequence or funnel.
This brings everything you previously discussed into full picture.
Now your prospective client is ready to decide whether they want to transform their business or stay where they’re currently at.
For more on copywriting, or to schedule 1:1 time to upgrade and scale your brand message click here.
2020 was a super tough year for businesses across the world, but somehow in the midst of a pandemic my business flourished.
I’m not saying this to brag, but rather to inform you on how you can have non-stop business success.
As I reflect on being a digital nomad for one year (we left America in August of 2020 and moved to Tanzania, Africa) I’m dissecting my own copywriting and marketing so you can take these tools and run with them for your own business goals.
Being a digital nomad is no easy feat. People will wonder why you want to leave the beloved western society and why you would bring your family of 6 along with you for the journey.
Keeping The Most High first is the #1 way to obtain this level of business and life success, but #2 is my marketing strategy.
In this blog, I’m giving you ALL my marketing details so you can uplevel your business and live life on your terms!
How We Became Digital Nomads in a Pandemic
I started researching traveling and being a digital nomad a little before starting my marketing business in 2017…
Glancing through YouTube videos and watching actual families travel the world amazed me.
In 2020 this became a reality ALL because I stuck to my guns and marketed the hell out of my company.
I’m a Copywriter and Strategist for marketers and coaches who need to establish their industry expertise through email copy, blogs, and sales pages.
By refining my message, telling authentic stories, and displaying my own expertise I was able to have my most successful year in business when the world was crumbling.
So, we packed up our family jumped on a plane and started our new lives across the world!
When we touched down in Tanzania I had already hired two assistants who would help me market and run my business.
I created SOP (standard operating procedures) as it relates to my marketing strategy so they were enabled to help me bring in more clients on demand.
– Marketing Agencies
– Business Coaches
These are actually the same clients I serve today which shows you the CONSISTENCY in my brand message and business overall.
This leads into my next point. The marketing strategy I used to make my dreams come true…
This is The Marketing Strategy I Used
I’ve always been a writer, from the time I was a young girl so in business it’s no different.
In fact, my entire business was based off of me starting a blog in 2016.
Everything I learned from white labeling with marketing agencies, studying the BEST copywriters, and lots of trial and error helped me to get REAL results for my clients.
It’s simple. I use one BULK piece of content and stay on topic from there.
At any given time this could be a video on IGTV or a blog like this one. Some gurus will say pick one or the other but this works best for me and my clients.
The absolute truth is you NEED to increase your visibility as a business.
The ONLY way to do that is to create content on various platforms.
But, it doesn’t have to be time consuming.
Your bulk piece of content (blog or video) can be created first on your website or FB, or IG. Then repurpose it to Twitter, LinkedIn, Guest posts, email, and even Medium.
Once you establish that area of your marketing funnel you need to refine your message in terms of your copywriting.
What power words correlate with your business?
Do you have a batch of call-to-action templates created specifically for your offers?
Do you know sales copy as a science? Can you hire someone who does?
* For me the good part is I’m a Copywriter so I study these formulas, practice the science of copy (sorry, it’s NOT magic) and understand sales psychology.
Once all of these marketing tactics are in place you can hire people on the backend to help you manage your company effectively.
It’s no secret that you’re ready to secure a LIT launch. As an established CEO, you want your course and program clients to get a life-changing experience from your expertise.
You did the leg work and now it’s time for your upcoming clients to benefit from the knowledge you’ve accumulated and packaged up.
There’s only one thing stopping you from accomplishing your launch goals and having a better launch than last time.
These 5 common sales page mistakes will leave you stuck with an unsuccessful launch. Your program or course won’t get the notoriety it deserve.
Your Sales Page chops will make or break your launch. Avoid wasting time with DIY copy when you have tens of thousands of dollars on the line.
Let’s break these sales page mistakes down…
1.Sales page copywriting secrets that convert: Avoid templates
Sis, I know it’s BEYOND temping to just grab that $37, $57, or $147 sales page and launch email template but stop right in your tracks.
The Facebook ad that just targeted you know you’re launching soon but what they don’t know is that you’re NOT a newbie CEO.
You’ve been at the entrepreneur thing for at least 5 years and have a credible, high-level, premium-priced offer to show for it.
When your marketing your $2k+ offer you need to treat it like its royalty.
Those templates are perfect for newbies and solopreneurs who are just getting started and can’t afford to invest in their business.
But for YOU… you know you have a team, systems, and marketing in place to drive the traffic you need to your sales page.
What will your audience perceive if they see you’re using the same template they’ve seen 1,000 other times in their inbox (yes, that happens)
There’s one more point to make before we go to the next sales page copywriting secret that converts…
Templates do not leave room for human copywriting expertise. All the years a professional copywriter puts into studying words, sales psychology, trying various copy techniques, and winning their clients millions of dollars isn’t for nothing.
This is the type of copy you need to benefit from to hit your next $100k in sales.
2. Avoid leaving out the details (Long-form sales page copy is best!)
So, when should you use a Sales page and when should you use a Landing page?
Use a Sales Page when you’re marketing a high value offer. Your buyer is most likely analytical buyer who need persuading to invest their hard-earned dollars.
They want to see testimonials and need to see the story you paint about what their life will be like after working with you.
Not to mention all the sales psychology hacks, and word magic that helps your audience to make the right decision about your offer. An incredible sales page serves both you and your audience.
Your audience wins by clearly seeing the benefits of working with you and whether or not then service is right for them, while you benefit by looking like a super star with your offer.
You become the hero of the day when your copywriting is doing the heavy lifting!
On the flip side, a Landing page is for your email list opt-in or freebie. It will include some of what we mention above but instead of being a long-form sales page it’s short.
The reason the copy is short is because you’re marketing a free or low price offer which doesn’t need much convincing.
This is for impulse buyers or people who click the download button based on how attractive your lower offer is.
The copy here is crucial as well since we do want to grow your email list and move your audience through the funnel, but there’s less at stake which is why they’ll quickly opt-in without much of a second thought.
With that being said you still need to prove that you’re worthy of an email address, or lower-price.
Using one testimonial and being super direct with the copy is the key here.
3. You introduce your offer?
Since a sales page is a self-hosted page which doesn’t involve your website, understand that some people who view the sales page aren’t familiar with you, let alone what you offer.
Never assume your audience knows everything about you.
Even if there are email subscribers who go to your sales page they may have forgotten who you are.
Take the initiative to thoroughly introduce yourself and your new program no matter how much you’ve posted on social media about it.
There’s also a possibility that newbies are coming to your sales page, ESPECIALLY if you’re running ads, have a podcast, or run a blog.
If people buy from those they trust (and they do!) then you need to lay out who you are plain and simple. All the details matter from testimonials, statics, why you’re a credible expert, what your process is, and how you’re the perfect fit for your audience.
4. Never forget SEO!
SEO or search engine optimization is the lifeline of so many companies, especially online businesses.
If you hire the right copywriter they’re thinking about your SEO throughout the entire sales page including headlines, sub-headings and paragraphs.
Your sales page copy will link your audience back to your website and produce more credibility for you and your company in the long run. This is another reason it’s important to remain consistent in your sales page copy (even down to the URL)
If you have a company blog it’s an excellent idea to come out with a group of launch posts you can use to help bring traffic to your sales page as you launch in different phases throughout the year.
Knowing the ins and outs of SEO is a difficult feat, but the good news is an SEO Copywriter can do the heavy lifting for you.
5. Attract and repel at all times
Finally, we’re at our last sales page mistake and this one is the most important.
Think of a Sales Page the way you think of the Buyer’s Journey. Earlier we discussed introducing yourself and your offer thoroughly but from here you need to attract the RIGHT audience and repel the wrong ones.
What happens if you aren’t specific enough in your sales copy and you end up attracting people who aren’t the right fit?
I’ll tell you – you end up with a sales page with tons of traffic…
BUT, low sales aka conversions.
That’s a terrible spot to be in – because you’re so close to hitting your goals but something is amiss with how you’re crafting your marketing message.
Being specific and painting the picture of who your offer is for and not for is crucial to the success of your next launch.
**For more sales copy tips or to work with me 1:1 on your high-ticket service click here and schedule your consult.
Those eye-catching emails that leave you ready to whip your wallet out and purchase a product aren’t created on a whim.
In fact, the company behind those emails has an entire strategy down packed so people like you will feel moved to buy their product or service.
As an entrepreneur, this is the same feeling you want your audience to feel when they open your emails.
Whether you’re giving an exclusive industry tip, letting them in behind the scenes, or promoting a service the end goal is always for your audience to take swift action.
In this blog I’m breaking down the formula I use and my clients use to convert their subscribers and stop leaving money on the table.
First, Get Ya Mind Right [Email Marketing for Service Businesses]
The mindset you have surrounding your business, offers, marketing, and selling is blocking you from expansion.
Marketing is a numbers game so we have to be fearlessly strategic with how we market our business and the message we put out.
– You shouldn’t be afraid of consistency (yes, your audience already wants to hear from you – they wouldn’t opt-in if they didn’t value your company)
– Your expertise is UNIQUE + UNDENIABLE
– Email is far from dead
– Monthly updates with no call to action and strategy aren’t going to produce sales or an engaged community
I already know what you’re thinking…
“Tiffany that sounds nice but how do I know what your saying is true?”
Check out these email marketing screen shots:
That’s the average open rate for email newsletters, analytics for a Welcome Sequence Automation, and click-through rate for one email.
Let’s let the numbers speak for themselves, now onto the next point.
Here’s the Formula for Winning Emails
Creating email campaigns for your service based business doesn’t have to be difficult. In fact, with this premium 7 step formula you’ll be able to market to your list effectively every time without missing out on sales and increased engagement (open rates, click through rates)
This is the unique formula I created for myself and my service provider clients. This winning email marketing formula is guaranteed to get you the results you desire if you stay consistent with it.
Go through the slide show to learn more about the email marketing process. I also want to inform you that the key to increasing your open rates is to target the curiosity within your audience base.
Curiosity is the feeling that gets people to open emails ASAP.
Think about some of the emails you most recently opened – I bet they include some aspect of curiosity to make you wonder about what they’re talking about.
Avoid These Email Marketing PitFalls When Creating Campaigns
Alright, so I showed you what you should do when creating email newsletters but now we need to discuss what you don’t need to do.
This is crucial – I need you to remember this information, share it with your team, and even take notes because these are the top reasons business owners lose money on email marketing and experience low engagement rates.
Avoid the following email newsletter pitfalls:
Speaking to your audience in the form of “you guys” instead of you (aka plural form)
Emailing our audience 1x per month
Emailing your audience without a content strategy that aligns with your business goals
Using too many graphics in your emails (take a look at open rates – if they’re low this might be the cause)
Using spammy words like “free” and “buy” in your emails (email providers are smart now – you will be sent to spam automatically if they trace these words)
Not utilizing professional email marketers and copywriters (winging it on your own is going to keep you in the same spot – you must invest in email marketing if you want to stop leaving money on the table)
Not having a “Welcome Sequence” even if everything is good in your service-based business right now chances are there will come a time when you need automation to do some of the lifting for you
So, What’s The ROI of Email Marketing for a Service Provider?
Return on Investment looks different for each business because every business has different business goals.
If you’re relaunching a premium service or selling something with a high price tag your email strategy and ROI looks different than someone who is marketing their product based business.
Here are a few indicators of ROI that service providers can look at as they start understanding their email marketing goals:
Lead Magnet Signups
Increase Open Rates
Increase Click-Through Rates
Increased Calls and Inquiries
You will not know which one of these you can expect or target until you sit down and look at your business goals, how long your email list has been running, where your subscribers come from, and what phase of email marketing you’re in.
Someone with a list of 30,000 highly engaged subscribers is going to have different goals than someone with a list of 300 subscribers who are rarely engaged.
Most service providers find that having a small list still yields large revenue for their business. Why? Because these companies have high-priced services which means they only need to bring in 1-5 new clients at any given time.
The key here is to keep the community engaged. Even your subscribers wait on your list and don’t contact you until they’ve been on your email list for 18 months that’s still a WIN for your business.
*Remember long-term marketing yields long-term results – especially for highly-priced services*
To sum up this blog your most important takeaways are to learn email marketing or hire a professional, keep an eye out for email marketing pitfalls, and understand the strategy behind each email you’re sending.
Service providers in 2021 and beyond have to understand the importance of email and how it plays a part in the larger content marketing strategy for your business.
Whether you’re a Financial Coach, Social Media Expert, Business Coach or another type of service based business you’re leaving money on the table when you avoid building your email list and marketing to them efficiently.
Seeing email marketing as a worthy investment instead of a cost that won’t bring in ROI is the difference between increasing your revenue and staying stagnant for years to come.
Whether you’re marketing your business on Instagram, your blog, email marketing, or another platform it’s important for you to know when and how to analyze if you’re content is working.
But, what does that mean… working?
Look back at your marketing and business goals for starters.
Too many times clients come to me without a clear vision and without that clarity how will you know if what you’re doing is bringing results for your business.
A comprehensive content marketing strategy has the ability to lead someone from first seeing your brand to opting into your content, and then being nurtured towards the end goal (a sale)
You don’t just ‘wing it’ in business so don’t do it with your marketing either. I’m going to give you a few obvious signs that you can’t ignore, then you’ll be able to implement a better marketing strategy.
Your community doesn’t quite exist
I’m sure you’ve heard that likes, comments, and followers don’t mean the world but I want you to think of marketing as a numbers game.
The bigger your reach (your audience) the higher your chance is of signing up more clients. The right comprehensive content marketing strategy will help you build a community of fans ready to learn more about your offers.
If you’re grabbing from a small pool of followers who aren’t engaged it’s a lose-lose situation.
I don’t want you to stress yourself over numbers and follower counts but just be aware of the math and science behind marketing.
One way to combat not having a ton of followers is having a super-engaged community. This is hard to do if you find that your posts usually have a few likes, minimal comments, and virtually no conversations.
Social media was created for conversations so if your business isn’t getting questions and comments from your audience then you need to rethink your content marketing strategy.
You look at your website traffic and it’s not adding up
Website traffic is one of the strongest indicators of whether your marketing is in vain or hitting your goals. The strategy that got you this far in business isn’t going to be the same one that propels you to multiple 6 and 7 figures of revenue.
Your comprehensive content marketing strategy must meet your website traffic goals if you want to convert new clients.
When someone visits your profile after seeing your post that means they want to learn more about your business (you posted something they liked or were intrigued by)
After visiting your profile if they decide to click on your website that’s a sign they are interested in learning more about your particular service. They may be ready to buy, or they may have additional questions but you are moving them through the buyer’s journey.
So, if you see a decrease in website traffic or you’re getting minimal traffic it’s time to look at a different content marketing strategy.
You need to include more:
Valuable video content
Behind the scenes
You’re confused about your marketing strategy in general
Sure, you feel confused after looking at all the different digital marketing strategies available at the moment. Even if you’re a marketer you master marketing for your own clients but getting leads outside of referrals seems like the toughest job in the world.
Experiencing overwhelm and confusion is a clear sign that you need to clarify your marketing.
One common reason for a lack of clarity is using a content marketing strategy that does not fit you.
Answer these questions:
Where am I posting consistently right now?
Am I providing enough value to match my services?
Does my audience know what I do without a shadow of a doubt?
Have I clearly defined my target audience with an optimal amount of research?
To learn more about which marketing strategy best fits you now click this link to book a consultation.
Y’all, I was living life minding my own business. Let me give you some background.
I’m a Conversion Copywriter (digital nomads) that works with service-based companies to establish their industry expertise.
Since the beginning of my entrepreneurial journey I’ve used blogging to bring in website traffic for my brand while creating a 5-Step framework for my clients to increase their brand presence and sales.
If you’ve been following my pregnancy journey on IG, I briefly spoke about how horrid my morning sickness was🥲
But look! I was 20 weeks aka 5 months pregnant and feeling better. I thought everything was cool 😎
Until one day I had a super high fever and extreme fatigue that wouldn’t go away…
I went to urgent care here, and realized the entire back of my dress was wet.
The fever at this time was between 101-103F😐
They drew my blood, took a urine sample and everything came back negative🤒
So, I went home to deal with my high fever and extreme fatigue while pregnant.
As I spoke to one of my best friends she informed me my amniotic fluid might be leaking.
This time, instead of going to urgent care I went to the maternity ward ER.
Basically, my friend is right and she saved us because a high fever, while your water breaks early, isn’t an ideal living condition for a baby❤️
Then, I was admitted and told to go in extreme bed rest for the duration of my pregnancy😐😩
If you know me, ever since I’ve become a digital nomad I LOVE being on the move. Trips to Zanzibar, bus ride to Zambia, if it’s adventurous I’m there💕
Not anymore though.
The doctors were extremely concerned, the nurses told me not to move too much because I kept switching positions.
My growing beautiful belly now sports a little dip as a constant reminder not to take it too far and to rest.
After strict bed rest for 2 weeks or so (only getting up to shower and bathe) along with the unwanted bedrest symptoms of sore achy bones, losing weight, and feeling bored out of your mind I went to the doctor.
In the maternity ward a different doctor said it looked as if I never had Premature Rupture of Membranes (medical term for your water leaking too early)
My husband took excellent care of me and basically did everything I needed.
While my 3 other children patiently wait for their “regular mommy” to return.
🥳I’m now 7 months pregnant and grateful to The Most High for healing my womb and protecting my unborn child.
What could have been an even more dire situation turned out to be more of a physical dilemma instead of a financial one.
Now days, I sit in bed or on the couch writing, strategizing, and creating for my incredible clients.
I don’t have to worry about whether my business will survive because I’ve been able to sustain a strong social media, blog, and email presence.
My long-haul marketing strategy which has been rolling since 2017 enables me to be seen, increase visibility and maintain a sustainable business – even on bed rest with my workload extremely reduced.
The Business Side of Things
You might be wondering, “how did you sustain your entire business while being on bed rest?”
I let my marketing do the marketing for me by:
⁃ Batching old blogs into social media posts & emails
⁃ Re-sharing previous IGTV’s
There are always life lessons to be learned. The life lessons in this story are for you as an online entrepreneur to be aware of when you’re extending yourself beyond your limits.
You also need to NOT compare yourself and your marketing with other people. Do what works for you and your followers. I know it can be difficult to decide on which platforms, how to create messaging, and the best way to sell your services.
Do what has worked in the past, tweak it, analyze, and start again.
My last tip?
Form long-term marketing habits and goals.
Social media alone won’t cut it. Create an email list, create captivating lead magnets that can lure new prospects in through ads, and blog for your business.
Create systems and SOP’s for your business. If a VA or expert in a specific area comes in, will they be able to assist your marketing efforts without too much help from you?
If you do these steps you’ll always have leads, reoccurring customers, and eyes on your business.
Even when you’re not at your best.
My question to you is, what are you doing today to ensure your marketing continues without you in the event of an emergency?
If you’re unsure & still struggling on the content marketing hamster wheel schedule a call here. Let’s make life easier and more strategized for you.
What have you had to overcome on your entrepreneurship journey?
Converting Instagram followers into clients it’s truly a science.
If you’re a social media marketer I know you have difficulty telling the older generation about your work.
What they don’t understand is that there is a serious science behind social media marketing and digital content.
More than that, it has the power to transform the world because you’re able to reach a world-wide audience with the right strategies.
In this blog I’m going to do something different. In fact this won’t be just one blog. Converting Instagram followers to clients is an entire series here on my blog.
Sit back, grab some coffee, and let’s get into it!
Your Brand Messaging Strategy Matters
When you’re trying to convert your followers on Instagram into paying clients, having a thorough understanding of your own brand is just the foundation.
You’ll need a framework for this. First, I want you to decide which of these categories your brand tone falls under.
*Brand Tone is known as the essence of who your brand is*
Think about your mission and vision statements. Why do you talk to your audience the way you do?
Are you sarcastic and entertaining?
Witty, yet elegant?
Straight forward, no chaser?
Mellow and motivational?
Break down your service offerings and brand into the category which bests fits how you communicate with your audience.
The key thing to remember here is that your personality matters. Authenticity and personality infused brand messaging fuels your content efforts and allows you to quickly build credibility with your audience.
When you show who you are, why you created your business, and how your service makes the world a better place it’s easier for your audience to trust you enough to buy from you and refer others to you.
The Art of Story Telling and Relatability
Stories make us relatable. That humanization factor produces authenticity which your followers associate with you being a real, honest, and trustworthy person.
Story telling is basically the next step after building your brand voice foundation.
Before we get into the nitty gritty I want you to know that no story is perfect. If you haven’t used a lot of story telling in your marketing yet that’s perfectly ok.
What you need to do from here is practice your story telling and copywriting so that you improve every time you tell a relatable story to your community.
Now, here are some story templates you can use:
Talk about a time you struggled in business (insert your solution)
Discuss one of your favorite testimonials and how it made you feel
Walk your audience through what you do on a daily basis
Breakdown your service offering with a short story about why you started
*Always use adjectives to help your audience feel and see a clear picture of your story. Remember to use small details in your story so that your community can relate to you on a human level*Need help in this area? Book the 3-month copywriting intensive
Identifying Your Target Market
Think deeper than demographics here. Those attributes of your target market are important as a foundation but when it comes to high level marketing and copywriting you need to think psychographics.
In the above paragraph we discussed story telling and you can’t tell a relatable story if you don’t understand your ideal client.
Consider what your audience thinks on a daily basis. What are their desires? What are their fears?
What motivates your target audience? Do they wake up early for a coffee, or do they stay up late at night sipping on tea?
What car do they drive? Introverted or extroverted? What music are they listening to or are they into podcasts?
These deeper questions (which may seem trivial) actually help you paint a story they relate to.
The easiest way to gather this data on Instagram is to post a poll in your stories and just ask them a series of questions🌸
Emotions, Risk Reversal, and The Science of Words
Yess! My favorite part to talk about when it comes to conversion copywriting.
Pinpoint three main emotions your ideal client feels before buying from you and after. After that, I want you to use those six emotions in every piece of content.
You can assign a specific emotion to each IG post you create.
This way you get the emotional ball rolling in your potential client’s mind.
A few examples are; overwhelm, confusion, frustration, and then excitement, liberation, and a sense of accomplishment.
The three emotions they experience before contacting you about your offers are mostly negative because they haven’t reached the solution you provide yet.
Then you can ask previous clients how they feel after working with you so that you understand which emotions most relate to your audience after they receive your solution (aka offer).
Take a look at this excerpt on risk reversal: “There are techniques for creating an irresistible guarantee. They include restating how the buyer is to use the product, the offer’s benefits, and what they can expect. Essentially, you continue to sell in the guarantee and then end with your risk reversal. An example is “Order my Simplified Search course, watch every module, download the worksheets, join my SEO community, and put the tactics into practice for 90 days. If it doesn’t improve your understanding of SEO, then I refuse to keep your money.”
In your customer’s mind risk reversal is the thing that seals that deal and ensures that they’re not buying into something that won’t work. You can use this tactic in your Instagram captions, stories, IGTV, or Reels.
Let’s slide on into power words and how they effect your community. Instead of using words like, buy, grab, or a phrase such as “visit my bio for x solution” you can drizzle power words into the content you create on Instagram to wow and move your audience to a specific action.
Here are my all-time favorite power words:
Out This World
Done for You
One thing is for sure, Instagram is constantly changing but with these marketing and copywriting hacks you’ll stay in front of the eyes of your ideal clients and wow them everytime.
Your audience should feel excited and inspired when you make a post so take these story telling, and copywriting tips to your team and implement them ASAP.
You have nothing to lose and everything to gain when you build an enthused community.
Before you go to launch your next service, membership, course, or program read this post in its entirety. The reason your past launches flop is due to the lack of preparation. I have good news for you though, sis!
You can re-launch better than before and hit all your sales and revenue goals once you get an understanding of how marketing psychology and customer nurturing works.
In this post we’re going to discuss the Buyer’s Journey and which marketing tactics you should use to sell to your people and have a booked out launch season.
Remember when the course/membership/new offer idea first sprouted in your mind? You were beaming with excitement over the idea of accumulating passive income, making your mark as a thought-leader, and selling your expertise with ease.
Then you realized that launch marketing has an entire science directly tied to it.
Launching involves a team of copywriters, graphic designers, marketing directors, and an online business manager. Girl boss, you’ve got this covered – it may seem overwhelming now but let’s set a clear roadmap so you can have success with your next launch.
I’m going to give you an online course launch checklist so take notes, bookmark this blog, or share it a with a fempreneur friend or two who needs to generate more sales like yesterday.
Understand The Buyer’s Journey for Your Online Course Launch Checklist
Knowing who your customer is and where they are in their buyer’s journey before they reach your sales call, website, or sales page is crucial. We CAN NOT skip this step.
The buyer’s journey dictates the type of content you create from blogs, email sequences, sales emails, Facebook ads, social media posts and everything in between.
These 3 key areas tell us everything we need to know to create content. Your online launch marketing strategy has to be focused on each of these 3 areas.
During the awareness stage your potential buyer only knows that they have a problem. They’re going through Google endlessly searching for the solution. So, if you’re a Social Media Marketer launching a new course/membership your audience is trying to figure out how to market themselves effectively without all the gimicks right?
After your prospect searches Google, and questions how to bring more visibility to their business or learn a new skill relating to marketing they know they need someone who has the solution. So, they start looking through social media, Google different keywords than before, and seeing if anyone in their network knows someone who has the solution.
So, they’re officially at the consideration stage. For you as the CEO, course/membership launcher it’s time to show why your program offers the best service compared to your competition because believe me – they’re doing a side by side comparison.
It’s time for you to differentiate yourself with your unique value proposition. Keep these terms in mind as we create the online launch checklist.
Next, is the decision stage which is hands down the most important of ALL.
Your buyer has looked at you and the competition, they’re tallying up the differences and they’re about to close to transform their entire life. Now, it’s your job to craft captivating copy, and close with a powerful call to action. If you did your launch marketing strategy right from start to finish they know you’re the real deal and their minutes away from choosing your new offering.
Creating Content in Stages That Relate To The Buyer’s Journey
“Create content” they say, cheerfully as ever but what they didn’t tell you is that the strategy behind the content you put out has to be A1 (aka super good) to convert your followers and subscribers to enthused buyers.
Understanding where your potential customers head is at is the key to nurturing and eventually selling to your audience.
If you know what phase of the buyer’s journey they’re in, what their sales objections or doubts are about your service offering, and how they feel while reading and ingesting your content then you’ve reached a level where you can sell to them effectively in your content marketing.
The truth is your audience makes a decision on whether they want to buy from you or not based on the content (emails, blogs, social media posts) you put out. This is why it’s sooo sooo important to put out your best content over time. Remember quality over quantity.
Let’s Make This Type of Content in the Awareness Stage (Take notes it’s checklist time!)
Journey with me for a moment. We’re picturing your ideal customer is in the awareness stage. As a reminder this means they are just now becoming aware that they have a problem. So, if you’re a business coach or social media marketer their problem is that they need to increase their visibility since the pandemic has shifted their business.
Your job as the boss you are is to create content that does the following:
Educates your prospect on the problem they have
Identify their problem directly using bullet points, power words, and captivating headlines
Provide infographics, statistics, and real life proof that their problem is valid and experienced by others in their same place
Your email sequences for your new launch should focus on these areas in the awareness stage. Go ahead and plan to set up an email sequence to send to your audience (or create an opt-in)
As a rule of thumb, the more education and nurturing that it takes to convert your email list, the more emails you should send out.
You can also rework and repurpose these content idea to use on social media, IGTV and blogs which should all direct your audience back to your email sequence or sales page.
Consideration Stage Calls for This Type of Content
During the consideration stage you need to make it crystal clear that your content is better than the competition.
We’ve discussed how you’ll need an email sequence, social media posts to go along with your launch and blog content or another form of free ultra-valuable content.
Your individualized launch checklist depends on your business, service offering and ideal client but as a rule of thumb these are the bullet points you need to consider when creating content during this stage.
Differentiate yourself with your unique value proposition (aka the thing that makes you different from the competition)
Address sales objections and doubts while answering FAQs associated with your brand and current service offering
Clearly tell your audience about your method to solving the problem and why your way works best. This is the perfect time to include social proof and just so you know – if you have video social proof (testimonials) they work tremendously better than written reviews
*If you don’t have testimonials for a new course offering use statistics, and your previous experience to back up what you know.
The Decision Stage is Last But NOT Least
Welp if your content marketing has been a success you took your buyer from awareness to consideration and now they’re going to make the final decision (they’re going to buy your new offer, yay!!)
Now, before you get too excited it’s time to create content that asks for the sale. We’re not going to be pushy and salesy here because we don’t have to.
Since you crafted emails, social media content, and blogs that addressed your value, educated your audience, and answered all their questions up front we can debut your new service while using power words, psychology, and copywriting hacks to seal the deal on the decision your potential customer already wants to make.
So for this final area of your launch marketing checklist let’s do the following:
Create a list of power words (introducing, exclusive, proven, one of a kind, guaranteed, impressive, supercharge, sensational, money-generating, etc…)
Use those power words in your calls to action and in sales bullet points when you’re asking for the sale
Use active voice and write clearly, and confidently. Remember people buy when you make the process simple so don’t over complicate your calls to action. Simplicity over confusion everytime.
*You should also remember to add some type of bonus, or reason for your audience to buy now instead of later. This can be a clock that is ticking for the next 72 hours when your price goes up or when the offer won’t be available anymore.
This can be an offer at $200 off the original price. The point of this sales tip is to get your audience to make the decision now instead of later (they may forget you and drop off)
Final Launch Marketing Tips
Whew, you made it! Now you’re on your way to increased sales and building an enthused community of members, students, or 1:1 clients who are about to transform their lives by working with you.
Take these tips and start brainstorming on the best way to push your launch content out.
Remember, nurturing is essential to your launch and the key to avoiding that feeling of emailing too much or putting out content too much is to create QUALITY over quantity. Your content should be soooo valuable their your audience is practically asking you to send them an extra email every week.
If you’ve been posting consistently on social media to promote your brand, I’m proud of you. It takes a lot of planning and dedication to stick to a consistent posting schedule that keeps your audience engaged.
I don’t want to be the bearer of bad news, but posting content alone isn’t enough.
I know what you’re thinking. “What??? Everyone says that posting on my socials consistently is the key to increasing my engagement.”
While that is true, posting on a consistent schedule is really on the beginning. It’s the hurdle that a lot of entrepreneurs have trouble getting over. That’s why Social Media Strategists are constantly encouraging business owners to do this.
But now that you’ve been posting regularly, you’ve graduated to phase two.
I want to share with you some of the reasons why posting content isn’t enough, and how you can increase your following and engagement by making a few subtle changes to your messaging.
Creating Brand Awareness
Strategic posting works over “random posts” every time. So yeah, those posts about what you ate for lunch may be “fun” but are they working towards your bigger goal of building industry expertise and selling your services and products?
Branding is essential to ensure that your business will succeed in the long term. It’s what makes your products and services memorable and sets you apart from your competitors. It’s the reason why Coke and Pepsi sell essentially the same product, but have completely different messaging and their own base of loyal customers.
A few things you can do to increase your brand awareness are:
Being consistent with your messaging
Only post images and text that align with your purpose
Develop a cohesive visual theme for your socials
Find your brand’s voice
Is your brand’s voice going to be funny and sarcastic like Wendy’s on twitter? Or will you have a more serious tone? Customers will be able to recognize you easier when you have a distinctive voice *Your audience should know your posts even if they couldn’t see a graphic from you*
Optimize your Bio
Keep it short, sweet, and to the point
Avoid posting irrelevant info
Don’t leave people that click on your page guessing about what you do and what your values are
Now that you’re developing brand awareness, it’s time to hone in on your audience
Talking to your ideal customer
Your messaging should be directed towards a very specific person – your ideal customer
Take a moment to brainstorm. Get out a pen and paper and scratch down the answers to the following questions.
What is your perfect customer’s…
Hopes, dreams, and desires?
Note anything else about your dream client that you think is important.
Knowing the answers to these questions will help you immensely. You’ll be able to speak directly to the people who are interested in your business as opposed to just shouting into the void.
Think about it. If your ideal customer is a male in their 60’s, you are going to implement a completely different strategy than you would if your target audience is teenage girls.
Not only will this affect the messages and visuals you post, it will impact your consistency and the platforms you post on.
For example, content for an older audience will perform better on Facebook and Email than Instagram, Snapchat, and TikTok.
On the other hand, teenagers wouldn’t be caught dead on Facebook. It would make more sense to double down on platforms like Instagram and Snapchat than to waste time developing content for another medium that your target market does not engage on.
The more specific your messaging is tailored to your ideal customer, the more likely your audience will relate to your brand and eventually make a purchase.
Choose power words in your email campaigns, social media, and blog content
Language is powerful. Even a slight change in wording can mean the difference between someone opening your email and making a purchase or unsubscribing from your content entirely.
A few guidelines that will help you with your word choice are:
Studies have shown that people are more likely to honor your requests when you include a specific reason why you need them in your question.
For example, one study found that simply rewording a request to explain “I’m in a rush” made people more likely to let the person behind them cut in line.
Clearly stating the reasons why you are asking your followers to click the link in your bio or purchase a product will increase the chances of you making a sale. On top of that, being specific makes you seem more credible and trustworthy. Remember: don’t be too vague.
Use Power Words in the right places
It’s important to use words that subtly encourage your audience to choose your business over your competitors.
There have been studies that have concluded that certain words are better for encouraging your subscribers to take actions that align with your mission.
When you write material for your business, it would be wise to search for words that are best for your brand and target market. After you find out which words will help you achieve your goals, you need to know how to use them appropriately.
Think of power words as a tool. You can use them to build a beautiful structure, or you can use them to cause destruction. Using these words sparingly and in the appropriate places will make your readers more engaged with your content.
Using power words effectively will not only make your audience more likely to read your content, it also helps you appear first in search engine results (see search engine optimization). This competitive edge will bring more traffic to your website and ultimately lead to more sales.
When to sell and when to build community
Social media should not be a one way conversation. If you only post content that you think will encourage people to make a purchase, you won’t have great results.
Building community is extremely important when engaging on your socials, and there are different ways to build community on each platform.
On Instagram, for example, a lot of community building will happen in the comment section. Not only should you be responding to every comment on your posts, you should also be engaging in the comment section on other people’s content.
A simple way to do this is to make relevant comments on posts under hashtags that reflect your brand. This will result in more clicks on your page. But more importantly, it will establish you as an important figure in an online community. If people see you commenting on similar posts frequently, awareness of your brand will increase as well.
Gary Vaynerchuk, a successful marketer, uses this strategy for organic growth and calls it the $1.80 instagram strategy. It’s simple. Just give your “2 cents” (a relevant comment) on 90 posts a day to bring more attention to your feed. You can read more about how Gary successfully employed this technique here.
Although building community is vital to having a successful brand, it’s important to maintain balance. Don’t focus so much on building community in groups and comment sections that you forget to post quality content consistently. And don’t post so much that you forget that there are real people on the other end of the screen.
Tiffany Garside | Copywriter + Content Strategist
Bonus Tips for Content That Converts
There’s a few more things I want to share with you before I sign off.
Blogging is not outdated. It is a great way to broaden your reach and establish industry expertise
If you have trouble writing content for your business, you can hire a ghostwriter. Some of the best selling authors did not write their books
Email is still a relevant form of marketing and has higher conversion rates than social media posts
So, now you have a lot of work to do. Since you are already posting consistently, its time to step your game up. It’s time to increase your brand awareness, develop your voice, use power words, and build community.
Does that seem overwhelming to you right now? If so, that’s completely understandable. Schedule a free Discovery Call so we can curate original content for your business and increase sales!
You’ve heard about social media and email marketing. You’ve been posting content consistently and interacting with your audience. Still not where you want to be in terms of web traffic and sales? It’s time to start practicing Search Engine Optimization.
Although it’s important to follow through with your social media marketing plan, long-form content is necessary to take your business to the next level.
What is SEO?
SEO stands for Search Engine Optimization.
When writing content (blogs, website copy, etc) to promote your brand, strategically placing keywords throughout your posts will help you appear at the top of the list on search engines.
For example, if you are a marketing strategist that works with health and fitness influencers, potential clients searching the web for your services will probably type “marketing strategist for health and fitness” into google.
Using the right keywords that will trigger the algorithm to place your content first on the search engine will help you get more web traffic, leads, and sales.
How can SEO expand my business?
Optimizing your posts so that search engines rank them higher will naturally bring more traffic to your site, as a higher position in searches means higher visibility.
SEO will help your business expand in more than one way though. Utilizing this tool will give you more credibility and lasting results.
The high-profile clients that you want to work with are probably not spending much time scrolling on social media, but they are still looking for talent.
Most likely, they are using a search engine to find professionals they can hire.
Consumers tend to believe that businesses ranked higher in search engines are more credible and trustworthy. When you strategically craft your online content with this in mind, you will gain credibility with your target audience.
The people that look to hire talent this way tend to be higher end clients and will pay more for your services.
Search Engine Optimization also creates lasting results.
The average blog post is six times more effective than posting on social media.
How long is an instagram post effective? 48 hours?
Blog content is seen much longer than traditional social media posts since this content can be found through search engines and shared on multiple platforms.
It takes more time and planning to optimize your content so that search engines pick it up, but it’s worth it.
How much does it cost?
Lucky for you, optimizing your content to be picked up by the algorithm is one of the least expensive ways to market your business.
Unlike paying for Facebook and Instagram ads, SEO can be employed for free.
With a few hours of research, you can add keywords to your content and increase the chances of being seen by new customers.
Don’t have time to devote to this task? That’s completely understandable.
Start by making a list of topics that are relevant to your business. Think about what topics your target audience will be searching for.
After you come up with at least five, list a few related keywords under each term you come up with.
Once you have your preliminary list, it’s time to dive deeper into keyword research.
There are many different sites that can help you make sure that you are utilizing the correct keywords. One of them is Ubersuggest.
When you type your keywords into this platform, the site will generate related search topics and show you how many searches the terms generate each month. This information will help you gauge the effectiveness of the keywords you drafted earlier.
Other sites like Google Analytics, Keyword Hero, and Bing Webmaster can be helpful tools while you complete this research.
The Sales Funnel
The sales funnel refers to the steps potential customers go through before they make a purchase.
In order to expand your business, you will first need to increase public awareness of your brand.
Search Engine Optimization will spread your content to a new audience that is not familiar with you or your brand.
When you have optimized your web pages, more traffic will begin to flood to your page.
With the right cues in place on your site to guide a potential customer to become a part of your online community (pop up to join email list, space to book an appointment with you, etc), you will help your website visitors move down the funnel and closer towards a sale.
The broader the net you cast, the more fish you’ll catch.
More SEO Tips and Tricks
Use keywords in your images
Rename the file of the images you plan to post online to reflect your keywords
Research your competition
Find out what keywords your competitors are using on there site and use them yourself!
Find questions that need to be answered, and answer them in your content.
Are potential clients asking you the same questions over and over again? Create some content around this topic. This tactic combined with SEO will increase your web traffic
Now that you have enough information to get started, get to optimizing your web page!
So, you’ve been serving service-based companies and eCommerce clients for a while now. You’ve got your systems down packed, have a few stellar team mates on your team, and have raving clients and testimonials.
I know you think you can keep skipping out on your email list but that isn’t the truth. The days of attending in-person networking events is pretty much over.
Sure, we may see an increase in a few in-person events but you need to get a strong handle on all your digital marketing efforts if your business is going to survive this recession.
Part of that, includes offering your services and marketing them to your email list.
If you’re active on social media, have a podcast, YouTube channel, or a company blog, you also need to build your email list so that you can become the go-to marketing expert in your industry.
A social media email newsletter will alert your audience to new posts, (which boosts your engagement rates) provide an exclusive platform for enthused subscribers, and gently remind your email list of your awesome services (they may even refer you to a premium client if you send out a referral email)
Now, let’s get into the top 7 reasons you need nurture your email list as a social media strategist aka email marketing for social media agencies.
1. Grow Your Following Organically, in a Massive Way: Email Marketing for Social Media Agencies
Social Media Strategists know all things social media marketing and sometimes, we have trouble seeing past any other digital marketing efforts.
This is the biggest mistake you can make in marketing. As amazing as social media is, you have to have a system in place to drive website traffic and make sales off of social media.
With that being said, you should totally use your email list to help build your social media profiles, especially when you’re trying to gather social media marketing leads from multiple sources (ads, Facebook, YouTube, Instagram, LinkedIn etc…)
By simply telling your subscribers about your other social media channels or even groups, then you be able to build a consistent follower basis across multiple platforms.
2. Give Your Audience Exclusive Tips (Go More in Depth Than Social Media Posts)
On Facebook, Instagram, and YouTube, you can only go so far with your marketing tips. I’ve found this to be true when creating content, so my favorite thing to do, is to give my email subscribers exclusive copywriting tips, blog writing hacks and I’ll even send them a PDF every now and then (or infographic to boost their content marketing strategy.
See, when someone devotes times to join your email list, they’re showing a strong connection to your business. This is a warm lead (they may even be HOT) so treat them accordingly.
Giving your audience as a reason to stay around for years, and years to come, means more money and connections later on down the line (we are trying to create long-term strategies here right?)
Email marketing for social media agencies proves to be effective when you know who your ideal client is.
3. Give Your Audience a Reason to Visit Your Website (B2B Blogs)
Content is KING (I know, it’s played out but you know it’s true!) and there’s a push for authentic, high-quality content over quickly created posts with no intentions.
Business blogging is the best way to establish your industry expertise, hands down, and when you blog consistently you give your email list more valuable content to consume.
Plus, this method gets people off your your email list and clicking on your website where they’ll eventually schedule a call with you, buy something on your website or download a digital product.
4. Set Up 1:1 Consultations on Demand
This is yet another reason why social media marketers need email newsletters. Do you know how EASY it is to sell to your email list when you know how to craft words that prompt your audience to buy from you asap!
Here’s a quick tip on copywriting in emails.
Your subscribers joined your list because they have a specific problem, if you’re able to speak exactly to that problem, relate to them on a humane level, appeal to their emotional side and create irrisistible copy then you have them sold!
Let’s take selling out of this for a moment, when you clearly present your service to your audience via email – then they’re making the concious decision to exchange what you know for the currency they have.
Sounds like a fair trade eh?
To be honest, you’re only hurting your subscribers when you don’t sell your services and 1:1 consultations. Give your people what they want!
5. Having Your Own Hosted Platform is Priceless!
When President Trump announced that he was considering banning US citizens from using the TikTok app, many young creatives on the platform expressed their worry. TikToker Hootie Hurley, 21, said “[TikTok] has put food on our table”. Unfortunately, her 400,000 followers on the app does not translate to other platforms.
Imagine what would happen if Instagram were to malfunction one day. Or if your Facebook account became compromised. Do you have an effective way to communicate with your followers? If not, you need to nurture your email list.
An email list allows you to connect with your following on your terms. No need to worry about the ever changing regulations on other platforms. A well maintained email list will allow you to maintain long term communication with subscribers. Social media apps are constantly changing, but email is here to stay.
6. The Statistics Prove That Email is KING
There are 3.9 billion daily email users around the globe, and this number is expected to rise in the coming years. Although it is important to focus on cultivating your online presence on other platforms, email still has the best sales outcomes. Consider the following statistics:
Email is one of the oldest and most effective online communication channels there is. Don’t neglect this valuable resource. Email marketing for social media agencies is evolving but keeping up to date with the latest copywriting tips and industry statistics will enable you to keep your followers/subscribers engaged.
7. When You’re Ready to Shift Your Email List is The Place to Go (Digital Products, Coaching, and Virtual Summits)
When you are ready to pivot, your email list should be your first priority.
After you start analyzing your email marketing statistics, you’ll notice that there is a core group of subscribers who regularly interact with your messages. They’re interested in what you have to offer, and they probably follow you on other social platforms too.
When you’re about to launch any new service, email communication is the way to go. Your readers on this medium are more likely to read longer, so they will be more likely to understand your vision and ultimately make a purchase.
Safari, for example, recently started blocking all third-party cookies unless expressly approved by the user.
With that in mind, companies can no longer rely on cookies to automatically gather the information they need.
Brands can either offer an additional incentive to encourage users to opt in or simply leverage other sources of information such as phone numbers and email addresses.
Personalization and data-driven strategies are two of the most important developments in digital marketing for 2020, but privacy issues are forcing brands to reevaluate their approach to gathering audience information.
These three trends will continue to affect digital marketing practices both in 2021 and for the next several years.
Leave a comment down below, what you are your thoughts on this topic?
It’s one thing to have a marketing strategy that encourages website traffic but getting an influx of website conversions is another beast.
So, you established your SEO strategy, created a social media strategy that encourages web traffic and have been in business for more than 5 years.
For the most part everything is going just fine. The only problem is you have goals of scaling your agency or solopreneur business.
Marketing for everyone else but your own business leaves you in a bit of a stagnant place where you feel stuck. You’ve even noticed a decrease in conversions.
Business is one of those things that’s always changing , so, we as entrepreneurs have to be flexible and always ready to learn and implement when necessary.
Converting your website visitors into customers includes 3, clear-cut steps.
1. Make the Sales Process Easy
2. Use Conversion Copywriting on Calls to Action
3. Lead With Value From The Time Someone Lands on Your Website to the Sale
In this blog we’re going to break down each of these areas so you can get more conversions, and become the industry expert you deserve to be.
How to Make the Sales Process Easy and Get More Website Conversions:
The quickest, most comprehensive way to simplify sales and get website visitors to fall in love with your brand is to address any sales objections up front.
Using this method enables you to attract ideal clients and repel those who aren’t a good fit.
You can do this many ways but here are a few of my favorites:
• Post FAQs on your company blog
• Connect with your audience on an emotional level in your website copy (on all pages)
• Invite feedback from website visitors
• Make a promise that you can keep on the homepage of your website
• Use SEO to drive new, organic traffic. These leads are going to be more ready than those who aren’t actively looking for your business (cold, outbound marketing)
By addressing any issues and common questions directly on your website, you’ll triple you conversion rates and create a business that’s customer friendly.
As Google realizes that people love your small business and want to see more of it, they’ll boost your SEO ranking.
*If you’re going to start a blog, remember quality over quantity. The days of posting meaningless blogs everyday are over*
People are more skeptical now, so taking the time to understand how to effectively educate your audience will produce long-term ROI.
Conversion Copy on ALL Calls to Action
Copywriting can be defined as, the words you use to persuade the reader to take action towards a specific goal. Your website copy, blogs, social media posts, email campaigns and other marketing materials needs to include a clear benefit, promise and end-result of utilizing your services.
Be careful to follow through with this promise, and you’ll keep your website visitors coming back for more. On the flip side, if you over promise (and under deliver) you’ll find yourself in a world of trouble.
The action you’re trying to get your audience to take will vary depending on your business and content marketing goals.
Sometimes that’s a sell, but you might also want comments, shares, or likes. Next, you need to understand what good copy is.
Copywriting always uses active voice and avoids the presence of past tense words.
Conversion copy is also a mix of emotions and practicality on the promise you mention on your website. Emotions in marketing? Yes! You have to fully understand your ideal client’s needs, desires, and fears to accurately create content and copy that will convert into more sales.
Now, there are different instances when you’ll use calls to action. Your homepage will probably have a different call to action than your blog.
Whether you should use a simple CTA like “Buy Now,” or “Learn More,” depends on what you’re selling and who your ideal client is.
If your ideal customer is someone who loves lots of research, statistics and doesn’t make rash buying decisions, pin-point their emotions and desires to write copy that they can relate to.
For example, “Click Here to Go From Fearful to Confident.”
Can you tell which emotion was evoked here?
Lead With Value to Increase Website Traffic
Value. Ahh, the word everyone is using in the online marketing space.
But, what is value, really?
The best ways to show off your expertise include, business blogging, podcasts, social media content, and statistics.
Most people feel a certain sense of trust after reading statistics that are both alarming (in a good or bad way) and relevant to them.
Can you see the common theme here is being relatable to your audience?
Always remember that it’s easier to sell your high-level premium services (5k to 25k) when you create messaging that:
aligns with your ideal customer
makes your customer feel heard
addresses your customers fears about buying from you
makes a promise that you can keep with the service/product you provide
Includes some sort of social proof
Let’s take a look at some statistics to help wrap your mind around the importance of leading with value in your content marketing strategy.
Research from The Data Box shows that most B2B Marketers will be focused on their content marketing efforts instead of other areas like video marketing, social media marketing and even SEO! See source here.
Now, I want to highlight what Neil Patel said about content marketing. He is referring to business to business blogs, website copy, lead magnets, and other marketing collateral that depend on your ability to understand your customer.
“For B2B marketers, content marketing can take time to show real results. But, it’s a strong, long-term approach to improving your brand’s visibility online. It also helps you nurture a stronger relationship with your customers.
While you can see quick returns on traditional or native advertising, content marketing will help your business continue to thrive in the future because today’s customers will continue to depend on you for great information.”
As business owners, and marketers we have to understand that quick marketing tactics that manipulate our customers aren’t going to lead to long-term sustainability.
Sure, content marketing in the form of blogging and website copy is a long-term strategy that will take a considerable amount of time to perfect and gain an ROI, but I can tell you that’s it’s the most effective way to drive sales from pre-qualified website visitors.
Take a look ay my website stats since starting this blog and shifting from lifestyle to marketing in 2018.
Let me break this screenshot down for you a bit. From left to right you have the years 2017, 2018, 2019 and 2020. In 2017 I started this blog and created lifestyle-related content. In 2018 I shifted my intensions to become more strategically focused on long-form marketing blogs (mostly social media marketing and some SEO).
In 2019 you see a nice increase in website traffic which lead to many website visitors reading my blog, (becoming aware) being enthused with the value I’ve provided upfront (now they’re delighted) to eventually reaching out to me (yes, no cold outreach here) all because I was strategic with the blogs I created while addressing marketing tips and topics on my blog.
Fast forward to 2020 and I’m on track to double (hopefully triples) last year’s website traffic.
Once I began to focus on serving one type of person who was an entrepreneur that also needed to increase their visibility, my website traffic went through the roof. Now, in 2019 I was blogging a bit more consistently but now I’m about to tell you my new strategy moving forward.
The World of Blogging is Quickly Changing: Take These Fool-Proof Blog Tips
I’ve always been the type of woman that loves to change things up. I like exploring, learning new things and best of all, seeing the results of my willingness to learn.
In 2020 and beyond business blogging is taking a new approach. Well, actually blogging in general.
Instead of 500 word blogs with one image you’re going to have to create ‘Ultimate Guide’ blogs ranging anywhere from 1,500 words to 4,000 words.
Do people actually read these posts?
Sometimes, if the writer is great at storytelling but more than that, the fact that you take the time to create graphics, research relevant statistics, quote industry leaders, and write a long post puts in your readers’ mind that you’re obviously, an expert.
Because only experts write 2,000+ word blogs right?
Here are a few quick tips to rank in Google while increasing website traffic and conversions:
Only create posts over 1,000 words
Use unique graphics to stand out and capture attention
Address FAQs frequently!
Use quotes from industry leaders to show authority and that you actually pay attention to your industry
Open your blog to guest posts from relevant businesses
Marketers need marketing too! Well, since you’re in the field this fact should come to you as a no-brainer. If you’re a social media manager, digital marketer, website designer, or marketing coach you need to understand that marketing your agency or services in general, is essential to finding more clients.
With everything going on this year (yeah, the pandemic) having a strong digital marketing presence is the difference between whether the next 12 months will be your best in business or the worst.
A Digital Marketing Agency Blog will enable you to scale your agency so that you have more time to work on client projects and make more business deals.
I’ve had the pleasure of working with a variety of businesses from beauty, wellness, real estate, and business coaches but I see a clear need for those in the marketing realm (especially people like you who offer online services) to get a full grasp on their content marketing strategy.
Let’s face it, if you (or your agency) become more effective with increasing website traffic, promoting trust with your audience, and showing your value consistently then you’ll be able to expand your business, help those who NEED your expertise and become a thought-leader in the marketing world.
This blog will paint a clear picture of the top 5 obvious reasons you need to start a business blog in 2020 and beyond.
Marketing Agencies and Solo Marketers Will Have to Promote Trust More Than Ever Before [Start a Digital Marketing Agency Blog ASAP!]
Let’s be real for a moment. How many new social media managers, online marketing agencies, new marketing professionals have you seen on social media recently with no real results? Your competition is larger than before, therefore, you will have to get serious with client attraction in your content efforts.
I mean, I get it, we’re in a super lucrative field – but how will you show potential customers that your services are the best fit for CEO’s who come your way?
See, I know you’ve studied marketing, you’ve generated thousands if not millions in revenue for your clients and have been in business longer than many of the newbies but your audience will not know this right off the bat, especially if they’re browsing your website and only see direct sales copy without clearly showing your value.
To promote trust with your audience as a marketing professional you have to blog. This isn’t negotiable anymore especially since people are intaking content like never before.
“B2B marketers that use blogs get 67% more leads than those that do not.
SEO leads, many of which come from quality blog articles that have been optimized with keywords, have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
An agency blog can help you establish your position as a leader in your industry. It can authenticate your expertise in whatever service or niche your agency specializes in. It allows people — potential clients— to get a sense of who you are as a company and whether you might be a good fit for them.”
Do you know what I mean? This brings us to the next point. SEO!
Blogging Will Boost Your SEO Like Crazy
You already know how effective SEO is for your marketing strategy, and if not let me break it down for you. Search Engine Optimization is an organic marketing tactic that generates qualified leads from Google who are actively searching for your marketing services.
Social media is huge but when you’re trying to get 5k to 10k deals signed and contracts with large companies you’ll find that these high-level CEO’s do not spend all day on Instagram and Facebook. Even if they do find you on social media the next hurdle that comes through their mind is… ” Can I trust this person to get me results?”
That’s what businesses care about, no matter what industry, results! Your digital marketing agency blog can be used to display case studies as well.
I want you to picture this, you’re going over marketing analytics for a current client, and as you hit the send button your assistant forwards you an email from a business owner who is ready to book your services.
As you scroll through the email you get about mid-way through and read the following:
‘I came across your blog while searching for digital marketing solutions and knew I had to reach out. After reading your blog posts I’m confident that you can help me scale my business. I have a marketing budget of $10,000.’
This is why I LOVE SEO, and you should too! There’s more where that came from though, let’s get into the next point.
Business Blogging Gives You Unlimited Content (literally!)
As a marketing professional, you spend all your time helping business owners to perfect their marketing and branding. When it comes to your own marketing strategy you severely lack and depends on referrals for new clients. Nothing is wrong with referrals they’re actually like gold, but can you imagine where your business would be if new leads seek you out left and right?
When you create high-quality, in depth blog posts (or outsource the task, contact me here) you open up a world of content marketing opportunities. Instead of coming up with new social media captions, and spending hours trying to figure out what to talk about next, you can reuse blog posts and create new content.
Here are a few of my favorite ways to repurpose blogs:
social media captions
starting a new updated blog
using this content your Facebook group
As long as you create a profitable marketing strategy while ensuring your business gets website traffic automatically your business will scale and expand this year and you’ll be so happy you created a business blog for your potential clients.
To learn more about B2B blogging or to book a call with me about creating a digital marketing blog for your business click here.
Copywriting and Content Marketing are the most powerful forces behind an effective marketing strategy. You’re probably wondering how words on a website, in social media captions, emails and blog posts are so important.
Think about it. When you’re reading something boring – especially an ad or content from a business, you want the company to get straight to the point and you want to know what’s in it for you while feeling a sense of trust and likability for the business.
Having thought-provoking, alluring copy (words in your marketing strategy) brings in more website traffic so that your business can flourish without dishing out tens of thousands of dollars on advertisements.
Copywriting is what makes sales such an easy process between successful companies and enthused customers. But – Hey, this blog isn’t about sales, so let’s get into the step right before you make a sale! (Yes, the words or copy that lead or don’t lead to a sale)
We’re going to break this blog down into 4 sections so that you can see how copywriting and content fit into each part of your digital marketing strategy. After reading this blog you’ll be more equipped to increase website traffic and drive sales to your business with words!
Website Copy is The Key to Learning How to Get More Website Traffic
Website copy is the 1st stop to understanding how to drive sales and increase website traffic because the words or copy on your website will attract or repel your ideal customers.
Not knowing who your ideal customer is will leave you with confusing, unambiguous copy that isn’t worth sharing and will not drive sales.
Write down or save the following points on creating irresistible website copy: Figure out your target client’s desires.
Speak to their psychographics (what are they thinking – especially in relation to your business)
Have multiple persona buyers (are you targeting more than one buyer persona?)
Some businesses may have multiple buyer personas. Depending on your industry and the types of products and services you sell, having multiple buyer personas may be beneficial.
The reason is that you want to make it as easy as possible for someone to make the decision to purchase from you and you don’t want to have to hear the question, “But is this right for my industry?” to ever enter their minds.“
For this step, you’ll have to align your business goals before creating website copy. Once you accomplish that, you’re on to creating copy for other marketing avenues as well.
Social Media Copy is Too Important for Website Traffic
Learning how to get more website traffic on Instagram and from social media in general has everything to do with persuasion through word choice.
Your words should relate directly to either your ideal customer’s desires, dreams or fears (and how you can resolve those fears)
Use emojis on social posts
When you’re trying to get more website traffic, especially on social media, you have to allow your business to stand out from the others.
Picture this, you’re scrolling through Instagram and Facebook.
Which posts do you usually stop and take a look at?
Studies show that using emoji’s in social media captions increase engagements (likes, comments, shares). This, of course, increases website traffic and brings in more visitors.
Use calls to action to get more website traffic
The difference between small businesses that thrive and get increased website traffic on automation and those who have to run ads constantly without utilizing organic website traffic is all due to the call to action (or lack of ).
A call to action is exactly what it sounds like. You’re basically prompting those who follow you on social media to ‘click the link in your bio’ and learn more about what you have to offer.
Use emojis and lively words on social media because people’s attention spans are short – get straight to the point!
Maybe this sounds like one of the above points, but here’s the difference: Using emojis not only pumps up your social media profile with personality, but it also makes you more relatable and attractive as a business on Social Media.
Pairing emojis with active words that jump out on the screen will capture the attention of on lookers.
Tell me, which one of these captions is more entertaining?
“Summer is coming and we can’t wait to skyrocket into the pool with our flawless swimsuits.”
“Summer is coming soon and we’re so excited to swim.”
This is the difference between words that make you want to scroll and words that make you want to at least learn more about the person who posted them (hopefully they’ll visit your website to learn more)
Link blogs and cross-post them/repurpose content
A lot of content marketers and marketing departments don’t understand how easy it is to repurpose content. You have to remember that you’re ideally creating hundreds of new leads (if not thousands) every month through content marketing.
That means the blog post you created 6 months to 1 year ago is still relevant (especially since we’re all social distancing) since your newer audience hasn’t seen it.
And honestly, most people don’t have great memory retention.
Simply refreshing old content and updating keywords and new FAQs/trending topics will refresh your audiences’ memories and place you at the top of their mind when they’re ready to buy from you.
Email Marketing Brings in More Website Traffic Too!
Come up with a sales funnel
What’s a sales funnel and how does it help me increase website traffic?
I’m glad you asked! 🙂
A sales funnel is a process that leads your potential customer (ideal client/buyer persona) into making a purchase.
So, from a blogging standpoint, it would look something like this.
You publish a blog on FAQs in your industry.
Your followers on social media click on the blog after you cross-referenced it on social media (with the call to action ‘link in my bio to read the full post’)
Next, they go to your website to read the post and decide that since you’ve answered any objections they had to doing business with you they’re going to add items to their cart or contact you for your services.
Finally, they become a loyal customer and continue keeping up to date with all your blogs, and social media content and email list.
Now, do you see why everyone is raving about sales funnels?
Create segments according to different interests in your buyer persona’s
Another part of creating a sales funnel is segmenting or dividing your email list into customers (or potential customers) who have specific interests and may be in different parts of the buyers journey.
Here’s an example with email marketing:
You have 500 subscribers on your email list who have abandoned their carts. They’ve shown interests in your products in the past but always stop at the last minute without checking out.
As a digital marketer I would write content via email that says something like, “I see you’ve left your cart behind. Don’t forget to check these items out while supplies last!!” You can then add a simple call to action in this email like “Shop Now.”
Your website traffic and sales will increase tremendously purely from reaching back out and reminding your shopper about the products (or services) they left behind.
Use calls to action that are straight to the point
Confusing calls to action will lead to a decrease in website clicks and you definitely don’t want that.
Keep it simple.
Avoid being too articulate and forget the industry jargon that only professionals know.
So instead of saying “Grab our Cinnamon – Infused Brownie created with the most wonderful chocolate sauce” to, “Have a Sweet Tooth? Grab a Cinnamon Brownie Now”
While there is a place for descriptions about how awesome your product and service is, the CTA (call to action) is not it.
Your call to action will go at the end of a piece of copy whether it’s a blog post, social media caption or product description.
Remember, simple and straight to the point.
Keep email content simple and straight to the point
This is the same idea as with the call to action. Fluffy emails that have a lot of words that no one cares about don’t drive sales.
You have a short amount of time to convey something your ideal customers and email subscribers want to hear. Use power words (mind-blowing, impeccable, thrilling etc…) to entice your potential customer.
Always keep email content and copywriting about what they need and desire instead of what your brand does and how cool you are.
I’m sure you do have a really cool business that has accomplished so much but your subscribers mostly want to hear about how you can help them.
Blog content for More Sales and WebsiteTraffic
Use SEO best practices in 2020
SEO or search engine optimization is a process where you research keywords and phrases that people are searching for in your industry.
More specifically, these search queries should reflect what you’re trying to sell and your business goals (make sure people are actually searching for your products)
Another way to think about SEO is to consider the problems associated with your brand and how you can solve them. Here’s a quick example:
If you own a vitamin and supplement company that caries turmeric, you will want to use the following keywords ‘order turmeric online,’ or ‘order organic turmeric'”
Every year there are new guidelines for how Google will recognize phrases and keywords, so you’ll need to find a professional or keep up with the latest SEO trends.
By increasing your website ranking with keywords and phrases, your website will come up in the Google search engine which leads to an increase in web surfers finding your site.
Two fantastic ways of boosting your SEO as a beginner is to start a blog and incorporate strategically placed keywords and using these same keywords in your social media profiles.
For example, if you’re a family photographer in Atlanta, you’ll want to research keyword phrases like “Atlanta photographer, Atlanta family photography, Best Atlanta photographer, Atlanta photographers family.”
Although SEO takes a few months to register in Google, the ROI is undeniable.
Unlike social media posts, which eventually fade away, blog posts are still relevant and sought out years after being created – especially if you know SEO and blogging tactics to make your post stay relevant.
Use Headlines That your Customers are Already Thinking About
As easy as it is to write boring & dull headlines, you’re only hurting your marketing in the future.
There are specific types of headlines that are known to create website traffic by getting your visitors excited about reading the blog.
While clickbait isn’t the right idea here, you do want to capture your reader’s attention and lure them into reading your blog (going through the sales funnel).
Here are a few quick headline ideas:
How to ……
X Reasons to….
X Ways to …..
Why You Need to …
Foolproof ideas for ….
The above headlines are quite general but depending on your customers and what questions or desires they have about your business, you can edit and recreate headlines to relate to their desires, needs, and fears effortlessly.
The better the headline, the better chance of getting blog readers (if you have high-quality writing) and the better chance of getting more website traffic and sales.
Use Active Voice and Calls to Action for All Blogs
Now, this final section is telling you how to create irresistible calls to action. Each bullet point below is explaining exactly how to create copy and calls to action that lead to more website traffic.
Use the word ‘you’ to speak directly with your audience (this creates a personalized interaction)
Use calls to actions that get people back to your website (link in my bio, learn more here…)
Use calls to actions for sales (social media, emails and blog posts)
Always think about having a regular conversation with your ideal client (your content shouldn’t be robotic. Go for human-on-human conversations)
Use SEO in your calls to action (mostly for social media and blogs)
Now that you know how to get more website traffic, you’re ready to take each point in this blog and implement them into your content marketing strategy.
As long as you come up with a digital marketing strategy that relates to your ideal customers, you’ll have no issue driving website traffic through your words!
If you don’t have enough time or experience to drive massive sales with your words contact me so I can skyrocket your sales and website traffic.
Marketing, sales, and client/customer attraction. They all work together in tandem for your business and if you don’t have down the science of selling online with your words, content and inbound marketing (social media, blogs, emails newsletters etc…) then you’re seriously missing out on thousands and thousands of dollars.
I want to help you solve this problem, but 1st we need to get a good handle on what ‘sales’ is in the modern age and what makes someone actually want to buy products and services from you instead of your competition.
Thrive Global featured an article by Wade Harman that paints a beautiful picture of the need for you to understand your target client’s mindset…
“Fear of Loss is Greater Than Desire For Gain
Your dollar is more valuable than my dollar. Why? Because it’s your dollar. This is why in your next sales pitch you should focus on what they’re missing out on rather than what your audience is going to gain by it.“
3 Important Sales Psychology Tips You Should Master
Picture the last time you purchased something. Did you crack out your hard earned dollars on a whim because of greed or because you were lacking something (the product/service you bought) that you needed that precise moment.
See what I’m saying here?
Now, that we have the understanding we need on why psychology is crucial in sales and marketing in general let me give you these revenue-generating tips so you can be on your merry way to more website traffic and happy customers.
Making the Sale on Social
Do businesses actually make money from social media marketing? Heck yeah they do!
Here’s the thing though. Both small brands, big brands, product-based businesses and service-based companies all have one thing in common.
When they’re making sales it’s not because they post random stuff that looks pretty consistently… it’s because they know their ideal client (yes, I’m talking about psychology again), created an offer that their ideal audience needs, and they have a content marketing strategy in place.
Wingin’ it on social media will cost you time and money. Your competitors aren’t out there wingin’ it right now on these internet streets. They’re thinking, strategizing, planning and creating with 1 person in mind and I bet you know who I’m talking about.
Yes, their ideal customer(s)
As long as you know what your audience wants to see, what your potential customers need from you (they want to be delighted with what you create) and establish an emotion invoking call to action (fear of missing out is pretty powerful) on each piece of content on social media you’ll be heading in the right direction to increase your sales and web traffic.
*Don’t forget to align your biz goals with your monthly content strategies*
Email Marketing Still Matters, K?
The person who told you email marketing is dead was seriously lying to you. My clients have brought in over 10K in one monthly purely from email marketing.
I think you see an over arching theme here… (yes, I’m foreshadowing)
Knowing who your ideal customer is, their fears, desires and demographics is the 1st step to understanding the type of email marketing content that will get them to break out their wallets and make the purchase.
According to Oberlo, “293.6 billion emails were sent and received each day. Average expected ROI is $42 for every $1 you spend on email marketing. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average open rate for a welcome email is 82%.”
Let me put that in perspective real quick…
If you hire a copywriter to help you craft irresistible email content on a monthly basis for a the 2nd quarter this year, you’re looking to make over 40K at minimum (only from email marketing) depending on the copywriter you hire and the amount of sales emails you create together.
Blogging is everything… if you want more $$ + web traffic that is…
The last piece to selling online whether you’re a beauty company, wellness business, realtor, investor, bookkeeper or agency is knowing the power of blogging.
The truth is your audience needs information. How many times do you swipe your hand over your phone to ask Google a question?
Even if you’re looking to find a new house, restaurant, or vegan skin care brand you’re going to most likely look on Google and browse the short selection of businesses that pop up in the Google search engine for the keywords related to your business.
Most people don’t realize that blogs can and should 100% absolutely be used to bring in more revenue.
Pairing much-needed content with an irresistible product or service is going to get your increased revenue over and over again for the next 5-10 years (yes, blogs are still relevant years after they’re created)
Linking your contact info, popular products/service into each blog posts isn’t seen as some spammy way of selling when you’re writing with the intent to truly help your ideal customers by giving them what they’ve been looking for (be it a house, credit repair, hair care etc…)
This is the science of selling and I hope you take these tips (you can screen shot and refer back if you want) to bring in massive website traffic and become fearless in making sales with digital marketing… I mean every other business is right?
To discuss how my words and digital marketing strategies can get your business from doing well to making more money than you ever have email me: firstname.lastname@example.org
I know you’ve been working your butt off trying to sustain your business through consistent marketing, brand maintenance and finding your ideal customers/clients.
Let’s talk about what it takes to create a profitable marketing strategy with inbound marketing, social media, blog content and email list building.
See, here’s the thing.
When you’re building a brand (especially an online one) you need to get your business in front of those who are likely to desire your services/products.
Maybe you’re a realtor, bookkeeper, virtual assistant, or another type of service-based company.
Understanding how to effectively position and utilize content marketing is essential and understanding each online platform is the beginning to unlocking content marketing success (yes! more sales + website visitors!)
Email List Building
Each of these 9 areas will produce massive website traffic, new leads and increased sales (woot woot!)
When you create a specific content marketing strategy that relates to your ideal clients/customers you basically unleash the ability to get new eyes on your business over and over again.
One of my favorite aspects of content marketing is tying all these wonderful platforms together to promote more website traffic, impressions, and brand consistency.
Creating a profitable marketing strategy in 2020 is attainable with hard work, consistency and the ability to invest (time+money)
Most entrepreneurs misunderstand marketing. There’s a difference between sales and marketing and each digital marketing platform you choose will serve a specific service. Take a look at the list below to identify potential digital marketing success factors:
Increase Website Traffic
Increase in Customer Inquiries
Knowing Your Ideal Customers to Create a Profitable Marketing Strategy
It’s good to know the demographics of your ideal clients and customers but more importantly, you need to know the psychology behind why they would want your services and products.
If you’re a realtor why would someone choose you over the other local realtors? Matching your ideal audiences’ desires with your business goals is the key to successful inbound marketing.
But, what is inbound marketing and how does it help you find your ideal customers? HubSpot has hit the definition spot on:
“Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”
As you can see inbound marketing takes you from looking for new customers and clients to attracting them with you content marketing strategy.
But, to create content (blogs, social media, email marketing, ebooks, etc…) that actually resonate with your ideal audience you 1st have to understand who they are and what they desire from you.
Write down the following questions and answer them to add to your ideal customer avatar (a fantasy method of writing down psychological and demographic information on your ideal customers)
What does your ideal client desire?
What are their fears around working with you?
What are their hopes and dreams?
What is their personality like (do they want to see motivational posts, comedy or educational material?)
What goals does your business accomplish for your ideal customers?
What are their hobbies and passions?
Are they getting most of their information from books, blogs or another source?
What have they explored in your industry that didn’t work?
Mixing questions they have surrounding your business with questions about their preferences will help you to create a content marketing strategy that works both for them as the reader and you as the business owner.
Now, that we have a few questions down on your ideal customer let’s get into how you can create relevant content for them so you can have a profitable online business and marketing strategy in 2020.
You Need More Website Traffic to Make Your Clients Happy and Increase Sales
Your potential customers and clients finding your business and expertise is a win-win situation. They need what you have and you need happy customers!
Setting website traffic goals in your content marketing strategy is essential.
One of the main mistakes I (as a social media strategist + copywriter) see small business owners making with their content marketing strategy is not having a sales funnel or system in place to bring their social media audience off of social media and onto their website.
If you want people to buy from you and make requests to get your services you’re going to have to ask them for the sale and direct them to your website.
Part of this is copywriting and if you need more information on finding a reputable copywriter click here.
You can copy or reuse the following calls to actions in your social media posts and email campaigns:
“To book a call with us visit (enter link)”
“Comment below and tell us what you think”
“To go from (enter where your ideal customer is now) to (enter what their desired outcome is when buying from you) contact us”
“When you’re ready to…. (enter desired result of your product service) shoot us an email”
“Visit the link in our bio to learn more” (This call to action works well on blog posts)
“Learn More (insert link)”
*These templates can be rearranged to fit your business and ideal client but the key to getting conversions (aka sales or website traffic) on your calls to action is to remind your customer where they are now (emotionally, physically, etc…) and then show them where they want to be (with your business as the solution… this is why you need to understand their desires)
I should also take this time to explain active and passive voice to you. If you’re wondering why the marketing campaigns you run, emails you’ve been sending and posts you make on social media have gotten little to no ROI then you need to master the art of copywriting or at least find someone to do this for you.
The 1st thing every excellent copywriter knows is that active voice NEEDS to be used over passive voice.
Why you should avoid the passive voice in copywriting Copywriting needs to be engaging. Especially these days where we prefer tabloid newspapers to broadsheets; Kindles to books; phones to desktop computers.
If you are writing for an audience that wants quick answers, why go round the houses and give them an essay? Conversely, people who are thoughtful and want to learn things may want more information, with a back story and supporting data, perhaps with a process.
No matter which audience you are trying to engage, the active voice is always better than the passive. Even world famous author Stephen King said so.
For me, the strongest argument against passive writing is that it often adds unnecessary words to a sentence. Why write “the results can be seen here” when you can say “see the results”?
As you can see using active voice makes the reading process easier which leads to more sales. Anytime someone wants to buy a product or service they’re looking for the most quick, transparent way to purchase.
That means all the writing (this is called copywriting) describing your products and services needs to clearly outline what your potential customer can expect and how they can make this life changing purchase.
As a beginner it will be difficult to get used to active voice so go ahead and use this free tool called Hemingway App.
Post any and all questions/comments down below. Or contact me directly to learn more about increasing your revenue and website traffic in 2020 + beyond!
It’s 2021 now and your business has been sky rocketing! You’ve reflected on the past year and know that you have mostly reached all of your and business goals.
To take your company to the next level in 2021 you’re going to have to get serious with your content marketing strategies. From email marketing, ads, blog content and social media content strategies.
Marketing is one of those things that’s constantly evolving. As a service based company and even a product based business you know that if your marketing strategy isn’t correctly aligned with your business goals then your business won’t do as well as it should.
What is it that your digital marketing strategy (Content Marketing Strategy 2021) is missing?
You’ve probably asked yourself this question numerous times throughout the past year but first, I need you to make a promise to yourself and your business (or marketing team) that you will use each of these tactics and actually follow through with updating your social media marketing strategy in 2021 and beyond.
See, I know you’re one of those business owners that’s constantly looking for the latest marketing info and entrepreneurship self development.
The key to making these digital marketing strategies work for your business is going to be actually doing the foot work, or putting in the action needed to develop a content marketing strategy to push your company forward.
Setting realistic business goals and having a full understanding of your buyer persona is the key to unlocking your marketing potential.
So, before we get into how to create a social media content creation strategy we need to fully understand buyer persona and your ideal clients.
Why You Need a Buyer Persona BEFORE Creating a Social Media Content Creation Strategy 2021
Think of a buyer persona as the information and details about your ideal customer. Some marketing experts use names to refer to this fictional person so that you’re envisioning a real person. Your Social Media Content Strategy relies on how comprehensive your buyer persona is.
What does your ideal customer or client need from you before making a purchase?
What do they like or dislike?
Where do they live and how old are they?
These are all excellent questions but when considering blog content creation, email marketing and social media content creation strategies you need to get into the psychology of who your target audience or ideal client is.
So, questions like the ones below are a better fit for understanding the mind of your ideal customer:
Why do they want to buy from you?
What is going to stop them from contacting you and doing business with you?
What questions arise in their mind before buying from you?
What words and phrases do they connect with?
What emotion should they feel when seeing your blog, social media, emails and website content?
Which emotions are they driven by? (Fear, Excitement, Bordom, Happiness/Contentment)
After writing down or saving the answers to these questions on your computer then go ahead and get ready to pull out your small business goals for 2020.
Business Goals + Content Creation Go Hand in Hand
This is the main area where CEO’s and small business owner’s alike become confused. Sure, you can wing it and create beautiful content filled with lovely inspirational posts mixed with a few sales campaigns.
If you’re really ready to meet all your business goals for 2021 then you need to start aligning each business goal with your social media content creation strategy.
Weekly business goals, monthly goals, and quarterly goals ALL matter when you’re creating email campaigns, social media marketing calendars, ads and even website copy (that’s for another blog)
After gathering your business goals you can grab a spread sheet and put in dates for the next 3, 6, 9 and even 12 months.
Pick topics, themes, sales goals, and measurable analytics to see if/when you reach each goal.
You need a different calendar for email marketing, blog content, and social media content.
Here are 5 steps you can take with you for your social media content strategy 2021:
– Choose your favorite social media scheduler
– Set weekly themes that align with business goals
– Decide if/when you will run sales and promotions
– Create captions/copy cohesive with your ideal customer
– Source high quality graphicsor create your own to align perfectly with your captions
*BONUS TIP: Write emotion invoking calls to action for your website or for your audience to book a call with you. This is the last step before they decide to buy and do business with you so make it straight forward and compelling.
Automation Makes for Easy Access + Planning
After setting your business goals, you’ll need to start looking at social media tools and planners.
Using an automated system for all of your social media posts enables you to focus on other business and marketing tasks while your content goes out at your appointed time consistently.
Let’s discuss scheduling your posts. Depending on which social media platforms you’re using you can set a schedule that aligns with the best times for each platform.
To sum it up pretty quickly you’ll want to abide by the optimal posting times to ensure you’re reaching as many people as you can. Set your content schedule according to the above article’s stats.
You can decide how many times per day to post according to which phase of social media marketing you’re in. Here’s a rule of thumb:
Growth Phase: Your business profiles are focused on finding more customers, a larger audience and people to be enthused with your company. You’re setting a target number of followers, or fans depending on which social media platform you’re using.
Engagement Phase: In this phase your company is focused on creating a social media content strategy around increased engagement. You already have your target number of followers and need to drive more comments, likes, messages and website traffic to increase sales and brand awareness.
*If your business profile on social media is new you’re in the Growth Phase*
Be aware that you’ll periodically switch through these two phases depending on the season, your business growth and any sales or promotions you’re running.
**For more on social media strategy, to book a phone consultation or to hire me as your copywriter and content strategist contact me.
IGTV, Instagram Live and Instagram Stories are the newest and latest trends over in the Instagram marketing world.
Marketing experts and small business owners are trying to figure out the best way to increase revenue using Instagram Stories.
The secret to mastering Instagram stories that sell is to own your brand’s tone and voice while knowing your target audience from the inside out.
Whether you’re a realtor, dentist, business coach, chiropractor or another type of service based business you can use the following tips to bring in more revenue while increasing your brand awareness online.
Instagram Stories for Small Business
Click your profile picture on the top left of your IG feed. This is how you create new stories.
Before going crazy with content creation make sure you have specific business goals in mind to align with your content.
For example, figure out which services you’re wanting to sell for the next 30-60 days and these will be the focus of your IG stories.
You must also keep in mind that it takes 6-12 times on average for a customer to see you before making a buying decision.
That means you’ll need to be consistent with social media marketing for your small business and more specifically, your IG story uploads.
Here are the 3 essential parts of successful Instagram story updates:
• Location Tagging
The first two components of Instagram stories for small businesses has to do with finding new leads and increasing your visibility on Instagram.
The content you create, record and post on Instagram will make or break both your brand image and sales.
If you want to make sales using Instagram stories for your small business focus on what your customer needs to see from you. Get inside the mind of your customers and think about what questions and road blocks they go through before making the decision to buy from you or look elsewhere for help.
By focusing on potential roadblocks to your customers buying from you — you make the sales process easier and persuade your audience that they have nothing to lose and everything to gain from doing business with you instead of your competition.
Cool Instagram Story Features for Service-Based Companies
On top of tagging your location you can add stickers, video recordings, and create unique, interesting Instagram stories with the different features.
Try out filters and get creative with your Instagram story content. You don’t always have to record a video. Adding a picture and then writing/typing a question yields a variety of content.
Switching up what you post makes you more interesting to your audience.
From changing the background color to fonts and stickers. You can create one of a kind pieces of content to highlight your sales goals, products, services and behind the scenes.
Always remember to provide value to your audience so they’ll keep coming back o your stories for more. Directing your audience to the link in your bio (which should be your website) is an excellent way to drive massive web traffic and to compel your audience to buy from you.
For more on digital marketing and social media follow Tiffy G Writes on Facebook, YouTube, LinkedIn and Instagram.
For content marketing strategies that bring massive revenue to your company contact me so we can work on expanding your brand. Tiffany@tiffygwrites.com
So, you know Facebook and Instagram are basically HUGE lead generation systems for realtors if they know how to leverage them.
I mean Facebook has billions of users and Instagram is steadily increasing as an uber-popular social media site with the uprise of IGTV, IG Stories, and video.
That means regular people [aka those looking for homes] are on the platforms too. People spend most of their time going through their Facebook feed and Instagram timeline in between breaks and in their leisure.
Your ideal clients, be it; luxury, rentals, suburban, or city are all on Facebook, Instagram or both. Your business or you as an individual showing up on time in the right places online will allow for increased visibility and awareness for those who need your services.
Let’s take a look at the main ways realtors can use Facebook and Instagram to bring in new real estate leads.
Know your ideal clients to successfully promote your real estate business on social media
Are you a commercial or residential realtor? Or, do you provide both of these services to your local clients.
Is your ideal client looking for a suburban home or are they on the prowl for a luxury estate or condo to accommodate all their needs and desires.
Honing in on who your ideal client is, what they desire, what their fears are and what questions pop in their mind while searching for a realtor is crucial to the success of your firm.
Even if you’re a solo realtor you need to get crystal clear on who your target client is. Marketing yourself as a realtor who helps anyone in general is going to backfire. Now, I know what you’re thinking, ‘by targeting a specific audience won’t I repel clients instead of attracting them?”
The answer is no.
Your ideal client is looking for an expert to help them find a house. Let’s put it like this, would you go to a commercial realtor to find a luxury condo in the Atlanta area?
I think you get the point. If you’re a brand new realtor it may take some time to figure out what type of clients you want to serve but you can always come back to your ideal client avatar and change it should you business goals switch in the future.
Next we’re going to discuss open houses and how you can bring in massive website traffic and social media engagement (likes, & comments) for your open houses.
Open houses and social media
Your entire reason for scheduling and going through the trouble of preparing for an open house is to show off the interior to a perfect customer.
They need to see and get a feel for the home before moving in. Facebook and Instagram are both visual platforms. Facebook ads can capture leads and advertise your services to ready buyers while Instagram gives even more of a visual focus so those scrolling through IG can get a glimpse of their dream home.
This is all in preparation for the actual open house which will be in person. Of course, there are virtual house tours but for the sake of this article let’s stick with physical open houses.
Taking captivating photos, before the open house and after the event will show current and new followers what you have to offer.
*Remember that video is the most effective way to promote open houses because it gives your audience an inside look at the beautiful homes you have for display.
Video is amazing for real estate firms and realtors
Video is a huge trend on social media mostly because we as people want to relate to and understand the people and businesses around us.
Anytime you can get video footage before, during and after your open house the better.
In fact, going live on Facebook and Instagram in preparation for the open house a few days before will boost your visibility leading to more people that need a trusted realtor.
Simply going on Instagram stories and IGTV weekly will increase your client inquiries and social media presence. Even if you don’t like shooting videos you need to utilize them. Hoole has an excellent blog for exclusive tips on this topic.
What should I do next?
You know Facebook and Instagram both have the potential to connect you with hundreds if not thousands of local customers who need a realtor — but you don’t have the time to figure out social media, inbound marketing online, and connecting with these newfound followers.
Tiffy G Writes offers this service as well as blog content, email marketing and website copy. When you’re ready to devote all of your time to real estate (instead of running in circles trying to learn digital marketing) and making your customers happy contact me.
Is social media actually a viable marketing strategy for business owners and companies?
The short answer is absolutely! Creating a strategic inbound marketing strategy using Facebook, Instagram, LinkedIn, YouTube, and even Pinterest is helping small and large companies to attract their ideal customers.
There are over 7 billion people in the world and 3.48 billion of those people are on social media [via Hootsuite]
The days of marketing and advertising using TV ads and Billboards are long gone. Sure, you may see ads from super large companies and household brands but, for the small businesses and medium-sized companies who are trying to figure out the best way to get more eyes on their business — social media is the way to go.
Social media marketing comes down to a few important points that we’ll cover here in this article. While figuring out how to bring more revenue to your business and connect with your customers, keep in mind that inbound marketing strategies are NECESSARY for everything you do on social.
So, Where Should You Start?
Can I answer your question with a question?
Where is your target customer?
If they’re on Instagram then you better head over there and create a business profile, Instagram strategy and figure out what content they need to see from you.
Now marketers know that marketing and analytics is all about numbers. The more eyes that are on your website, business profiles and content the better for your brand and the more likely you are to get referrals to your business.
Once you figure out which social sites your ideal customers are hanging out on you can start to target them through the following social media components:
Customer service and relationship building
Giveaway’s and discounts [if you’re a product based company]
You Don’t Have to Be Everywhere at Once but…
Even if your company is over 15 years old and you’re used to using different marketing tactics than social media, content, and video marketing you will want to start your social media marketing journey in 1-2 places.
Eventually, when you’ve mastered your brand presence on Facebook or Twitter you can choose another social media site like YouTube.
As mentioned earlier the best route is to go where your ideal customer is. If they’re on Instagram then you should head over there ASAP and create content to serve them best.
After your inbound marketing strategy is well into play you need to focus on expanding your brand. Marketing is all about numbers and analytics so the more eyes you get on your business profiles the more customers and clients you can convert.
Using a simple sales funnel to bring your entire marketing strategy together will ensure that you don’t leave any leads out of the loop.
Moving cold leads [people who have not heard of your brand] into your sales funnel using Instagram, Facebook, YouTube and your Blog creates a cohesive inbound marketing strategy that allows website traffic and increased sales at every step.
What Should I Post?
I’m not sure if you know this or not but there are tons and tons of content creators out there. Knowing what to post depend on your ideal customer and existing customers. Try this list of content ideas to bring in new leads:
Day in the life
User generated posts
Highlight your latest blog posts
Highlight your latest Facebook LIVE
What your company culture is like
Industry news and exclusive tips
The last bullet point is the most important one which is going to show your social media audience all of your expertise and knowledge.
So if you’re a realtor, posting on Instagram about how to find a stellar mortgage rate will keep your audience engaged and coming back for more industry tips.
The goal of posting this kind of valuable, awesome content is for your audience to begin to know, like and trust your brand. After they begin to trust you they’re going to be more likely to work with you.
Remember that it takes 6-12 encounters [per Hubspot] for a customer to actually buy from you. This is why social media marketing and digital marketing in general are crucial.
If you know you need social media to expand your brand and create a stellar marketing strategy contact me: email@example.com so we can expand your biz!
In this blog, you’re going to learn how to create an irresistible offer that your target audience will have to sign up for!
Wait, why do I need an email list?
Any business, no matter the industry needs to have an email list and actively find new subscribers. The benefits of having a large email list include:
finding new customers
the ability to share discounts and premium offers
checking in with your loyal following
giving advice and tips to place your biz as the authority
an audience to market your latest projects to
an audience that can give you feedback on what’s working and what’s not
connecting to your audience quickly and efficiently
having your own platform is essential
send your subscribers blog updates [or video]
create a cohesive brand
As you can see there are too many benefits to creating an email list and engaging with your subscribers. When all else fails email marketing will be around.
Social media is not as reliable as you might think. Remember Myspace? They’re long gone and if your business is only marketing via social media there will come a time when you regret that decision since the platform is not ours to use.
Okay, how do I get my audience to subscribe?
Discounts and Opt-ins [free resources] are the best way to get email subscribers. Think of yourself as a potential customer. For you to subscribe to a new email list you’re going to need a reason or something of value to make you want to subscribe right?
That’s where discounts and freebies come in.
Offering 45% on certain products is a stellar offer since people typically see the 25% off discounts. The goal of this offer is to be as irresistible as possible so that there’s no reason for your ideal customers not to subscribe to your list.
Now if you’re not sure what kind of “resources” to create think about the services and products you provide. If you’re a haircare company using a “hair journal” or PDF with unique hair tips will work well for your business.
Before creating a free resource you need to do some market research or at least take a survey to see what type of content will be valuable to your followers.
How do I make an Opt-In?
You actually do not have to be some kind of graphic design guru to make a beautiful, irresistible offer. My favorite tool is http://www.canva.com
This website is used to make stunning graphics, ebooks, PDFs and basically all things business/branding related. You can even make business cards and flyers but that’s a different topic.
If you’re not sure about which valuable resource will work best for your business check this list out:
Social media audit template
Short ebook with tips
Coupon codebook for your products
Remember to think outside of the box and be as creative as possible so that your biz stands out from the competitors. A great way to start is to take a look at your industry and see what’s missing. What can you bring to the table that other brands are not?
If you have not started your email list yet I challenge you to get started now! Go sign up for an email marketing service like Mail Chimp or Convert Kit.
Remeber girl bosses, you do not have to know it all to start your email list. Begin by sincerely asking yourself what your ideal customers need from you. As long as you keep your customers needs first you’ll have no problem growing a strong, enthused email list.
By now we all know Instagram can be a true powerhouse for business owners. Instagram is popular in various industries mainly because more than 1 billion people use the platform.
From realtors, credit specialists, wellness brands and more Instagram is competing with Facebook for small business usage.
Which is just one reason why Facebook is owned and operated by Instagram. Together these platforms create ads, lure in new customers and serve large and small brands.
Social media is starting to become huge in the marketing arena. In fact, it’s changing the way people look at marketing as a whole.
Find customers on Instagram and build your business by relationship building.
Now days the “hard sales” approach doesn’t work as it used to. You have to build virtual relationships and build TRUST before someone spends their hard earned dollar on you.
If you don’t know who your target customer is or how to find them you won’t have much success with either platform. On this blog I’m going to show you 7 reasons why your customers aren’t shopping with you on Instagram.
Your brand is bland
Be honest with yourself. If you were a potential customer or client would you want to shop with you and do business with your brand?
If the answer is no then you need to change that ASAP. If you wouldn’t do business with you why should anyone else?
In order to find your ideal customers on Instagram you’re going to need an interesting brand.
Make sure your brand is cohesive, well structured and organized. Present yourself in a alluring way to make sure your audience actually starts to buy from you.
Here are a few thing you can do to boost your brand presence:
use industry keywords in your bio
use relevant hashtags
create interesting graphics
provide value or discounts
Here’s the mindset you need to have as a business owner on Instagram. “I need to make future customers need my services and products.
To convince someone that they need what your business has to offer you’ll need to know your ideal customer really well. Which leads us into the next point.
Your copywriting sucks
I have to be honest with you right?
First let’s start with defining copywriting because you’ll need to know exactly what it is to start doing it correctly.
Fresh from Wikipedia: “Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
So it’s basically writing in a way that would persuade readers to buy from you.
Now there are different forms of copywriting but we’ll get into those on a different blog. For now let’s focus on these 3 main parts of any kick-ass caption:
You’re going to have to reel those leads in. You accomplish this by invoking an emotion like excitement, fear, or pain.
Negative and positive emotions both get results so you’ll have to figure out which is best for the product, service or other sales item you’re promoting.
2. Tell a damn good story
Instead of saying “buy this now for 45% off” you should be telling a story about why your customer cannot live without your services [or products]
You may have to practice at this one if you’re not a writer or you can do what most smart businesses do and hire a freelance copywriter.
3. Your captions sound like a robot
Ugghh. I HATE to break it to you but saying the same, dull phrases over and over isn’t going to get you more sales.
It will actually turn paying customers away.
So, to keep it simple. Don’t be boring.
You’re not tagging your location to find customers on Instagram
Location tagging on Instagram lets you get noticed by more people. Even if you’re not a local business owner then you can use location tagging to boost your brand reach.
This isn’t an optional step if you’re a local shop or realtor. You NEED to tag your location.
Instagram allows you to see local accounts with location tagging. It’s just an easy way to boost your page views so there’s no reason not to do it.
I’ve had inquiries from using my location. You don’t have to use the same location every time either. If you’re at a networking event, or popular shop go ahead and tag your location for the post.
Building relationships isn’t your thing
Instagram is a social media website. You kind of have to be social. Even if you’re introverted like me you can and have to build relationships 1st before making sales and before booking more calls.
For product based businesses this means asking your customers what they like and dislike. Be transparent and let your audience know you value them.
For service based business owners this means replying to all comments on your content and providing VALUE to your audience.
Here are a few ways to provide value and find customers on Instagram:
create a freebie
give exclusive tips
People aren’t sure what your business is about
To find customers on Instagram your audience needs to know what your business is. What’s your mission? Why did you start? How do your products help others?
This goes beyond copywriting and captions. Your bio, your logo, your followers, your images all have to be a representation of your business.
Ideally, everything ties together. When someone see’s your brand on Instagram they should know right away who you are and what you do. The easiest way to tell people what you do is to TELL THEM.
Yes, it’s literally that simple. Again this doesn’t have to be in a nasty, pushy way. Simple rewording what you saying and doing live videos shows your audience who you are and what you do.
Just be sure to post your content in a way that makes your audience wan to get your products and services ASAP.
Business building tools and finding customers
The reason you took all this time to build a business profile and spend countless hours studying marketing basics is yo find more customers for your business.
Instagram is so popular and commercialized that there are numerous tools designed to help you build a better brand. From content marketing tools to link building and design apps.
Any CEO who really wants to bring in new leads is going to download and use these apps.
Here are a few of my faves:
Hootsuite [scheduling tool that keeps you consistent]
Plann [another scheduling tool]
LinkTre.e [subscription landing page service]
Tag O Matic [ for hashtag research]
Canva [content creation with branded graphics]
Pic Monkey [photo editing and cool photo features]
Your mindset has to change
As a Social Media Manager I’ve noticed that some business owners and CEO’s see Instagram as a little social media site that won’t yield any benefits for their business.
If you think Instagram marketing won’t pay off and doesn’t offer anything for your business then it won’t. It’s as simple as that.
If you want to leverage Instagram and find new customers on Instagram the way thousands of other businesses are then you have to believe that it’s going to work.
Maybe you need to do a little more research on Instagram and social media marketing as a whole. Check out this article if you’re still unsure about social media marketing.
Instagram is a powerful tool for real estate marketing. Whether you’re an independent realtor or work with a well known firm Instagram marketing should be used to bring brand awareness, website traffic and more leads to your business.
Instagram is a visual platform which realtors should use to their advantage. Taking pictures during an open house and pictures of different rooms and interior design can make instagram users interested in your company.
The idea is after that someone follows your page sees how consistent you are — they’ll think of your brand when they’re ready to buy a house, sell a house or know someone who needs your expertise.
Did you know a whopping 1 billion people use Instagram?
That’s massive and shows you how powerful social media marketing is for real estate agents and commercial real estate companies.
This article is going to show you how advertising have shifted from bill boards and physical tours to scrolling through an Instagram feed to find the perfect realtor to sell a home.
No More Billboards
Drive through your town. Usually the companies that are still using billboards are stuck in the past.
There’s nothing wrong with billboards but spending thousands of dollars to advertise yourself just isn’t going to work anymore.
Most people use Facebook and Instagram daily (at least the milennials and people who are expanding families and need your expertise
To bring in new leads and real estate clients you’ll have to create an online presence. Part of that presence is social media marketing.
Instagram Marketing for Real Estate Agents
Using local hashtags and tagging local Instagram profiles will boost your engagements which means more locals will see your brand.
Using certain hashtags will give you a gold mine of leads who need to sell a home or at least know someone who will be needing your services as a realtor.
Now the main problem that most realtors have is establishing trust and Instagram is one of the easiest ways to build trust with your audience.
Posting to your stories, going live with tips and trends and interacting with other realtors will bring your profile new leads. You can also advertise for open houses, show off your latest certifications.
Creating Killer Real Estate Content
All of the above sounded pretty cool right? Scrolling through Instagram and selling homes while on the platform.
If you don’t have a content strategy that works you won’t convert any leads. Marketing is one of those things that simply takes time and just because your followers didn’t show up to this open house doesn’t mean they won’t show up to the next.
People are going to be watching your profile, just to see how serious you are and how you could help them .
That’s why your Instagram account as a realtor should be:
Using tools like PicMonkey and Canva will make your content really stand out. Here’s a list of content ideas you can use for your social media as a realtor:
what you eat in a day
life at work
behind the scenes on closing homes
testimonials from happy clients
local trending topics
real estate advice
unique situations you’ve encountered as a realtor
Real Estate Marketing and New Leads
Instagram can be used for more than directly posting homes and selling them. You can also build your email list consistently with the platform.
Using a link in your bio that has a landing page will allow you to give your audience the option of joining your email list or looking and your blog.
Use a giveaway or special to promote your email list. Most people won’t subscribe unless there’s something in it for the. Which is perfectly fine and can help position you as the real estate authority.
Why should they choose you out of all the other realtors?
Make a short ebook, infographic, video or other digital training on your expertise and uniqueness.
Even telling your audience about an open house with refreshments will do the trick.
Closing these leads on social media is the next step.
Closing Real Estate Leads on Instagram
Now it’s time to convert that follower into a potential buyer. You want to get more people to your open house right? You want more eyes on your latest listing?
This part is all about the copy or messaging. Stay consistent and talk about the benefits of working with you. Your message can start with a tip or story line that proves you’re the best realtor in town.
When creating captions for posts that feature houses talk about the awesome features of the home you’re selling in a non-pushy way.
Instead of dragging people into your posts allure them with excellent copywriting.
Optimize Your Page for Success
This is arguably the most important part of your real estate marketing strategy on Instagram. If you don’t already have a business profile be sure to switch your page over under the settings.
Using a business profile let’s you have buttons and options like “book, call, and email.”
When someone wants to get in touch with your for more information they’ll need to easily access your contact information
You can use hashtags in your bio too and be sure to tag your location to make it easy for others to find you.
When you include your name on your profile create a basic name and use keywords like “Columbus Realtor,” that way you’ll pop up in the search feature when people are looking for a local realtor.
For more real estate Instagram marketing tips contact me or hire me to create a cohesive Instagram strategy that will start luring in clients to your page.
Proper hashtag research gets you the customers you’ve been looking for. All hashtags aren’t good hashtags and finding the right mix of hashtags is essential to learning to to perform hashtag research for instagram.
Instagram lets you find new accounts as a consultant, realtor, marketing coordinator or small business owner because of the hashtags you use. If your social media marketing strategy on Instagram is failing it’s because you aren’t doing hashtag research correctly.
Now you’re sitting here probably thinking “do I really have to research hashtags?”
Yes! You absolutely do. If you want to market your business and makes sales that is.
From the location you’re in, the people you want to serve to the time of year it is — hashtag research matters.
As a realtor or consultant you know local hashtags work best. If you want that home to sell or want new clients to find you commenting, liking and tagging your location is important for Instagram success.
Where are you at?
One easy way to find relevant hashtags for Instagram is to think about where you’re at when you post. I live in Columbus, Ohio so tagging my area code #614, and using local hashtags gets my content viewed by locals who could use my services.
Now for you, as a realtor you’ll want to connect with people in your area who need to buy or sell their home. Try searching for area code related hashtags and even popular restaurants in your area.
Yes, I’m talking about that mom and pop shop that all the locals go to. If they have a branded hashtags go ahead and use it while you’re eating there one day.
Where is your customer?
What city and state? What country are they in if you’re an international business owner?
If you go on Instagram and search for area code hashtags for their area your content will pop up on their feed.
If someone is getting ready to sell their home or looking for a new one you might find them shopping around at Lowe’s, department stores and other home friendly businesses.
Now don’t just tag your local Lowe’s out of no where. But, if you happen to be in the area use that hashtag to find your customers.
Even if you’re not a realtor you can use this tip. Think about where your target audience hangs out and find a unique hashtag for that spot.
Perform hashtag research while on IG
I know you’ve seen this feature but you probably didn’t realize it could be used to expand your marketing efforts.
When you search a hashtag you’ll see the above screen. All those hashtags that come up after are related hashtags. Screen shot those, write them down and take a peek at which hashtags your competition is using.
Remember those local hashtags we were just talking about? You can find more of those using this feature too.
Instagram hashtag research for competitors
If you’re not following your competition on Instagram you’re missing out. Avoid copying them but you can gain insight into what they’re doing wrong or what type of hashtags they use.
Realtors can use hashtags like #realtorlife #realtorsofIG and other similar ones to find industry competitors.
Competitor hashtags let you network with others in your industry. You never know when a collaboration may come in handy so using this tip in your hashtag strategy is helpful.
What kind of services do you provide?
Sometimes business owners over look this part. Keep your services in mind when using hashtags to grow your business account on Instagram. Let’s use the example of realtors again.
Some realtors sell houses and others buy them to flip back on the market. Your target audience and target will be different. Hashtags like #houseflipping #realestatecommunity and #sellyourhouse will give different results and accounts.
The people using these hashtags are most likely other real estate agents and industry leaders.
Hashtags do more than discover new accounts
We’ve established a basic introduction to hashtag research but now we need to think about the other ways to use hashtags on Instagram. Business owners and marketing coordinators should interact (comment, like) and engage with the content in the hashtags they use.
To set up a content creation and engagement strategy click here.
Leave meaningful comments and build relationships with the people who use these hashtags. Tools like Tag O Matic let you find hashtags that you wouldn’t otherwise know about.
Take time out of your day, 30 mins-1 hour to build relationships with people in different industry related hashtags. This may be your target audience or your industry peers who are looking to network.
How do I know which hashtags will work best?
As a general rule of thumb only use hashtags will less than a million hits. Once you get into the millions your content is bound to be drowned out because people tag these posts almost every minute.
Shoot for hashtags with anywhere from 2,000 to 500,000 hits. You can throw in one with 700,000 or one with only 1,000 but don’t make it a habit.
I always go for the sweet spot inbetween and that’s when my content gets seen big time and new followers follow my accounts and my clients accounts.
Go ahead and create your own branded hashtag too. Do a quick search to make sure your hashtag isn’t already being used by others. This is called hashtag branding.
Do your research, hashtag engagement and repeat
In depth hashtag research is the best way to build your business account as a realtor, consultant and service based business owner.
You clients are out there and they need your services, all you have to do it take the time to find and interact with them.
Using geo location tagging and local hashtags will connect you with others in your community. If you’re a online business owner and work with companies worldwide using hashtags like #smallbusinessowner and #savvyceo should work just fine.
Remember to build relationships first and make the sell after learning about your target client. For your instagram business account to be the go-to for your services and products you’ll have to build trust.
This is just on piece of the social media marketing puzzle. Take these tips and use them daily to grow your brand. If you’re tired of searching for hashtags, coming up with a marketing strategy and trying to make interesting posts you can hire me to take the busy work off your hands.
Creating a blog for your business is exciting, and a worthwhile content marketing effort. Content marketing can be summarized as the content used for social media, email marketing, blogs, articles, infographics and more.
You’ve seen the rise in business blogging in recent years with the uprise of social media marketing and digital advertisements. Blogging is the perfect way to bring in more web traffic, place your business as an authority and to become the “go-to” expert in your field.
Virtually any industry can benefit from blogging because every type of consumer is online at some point. From beauty brands to shoe companies and real estate agents. Every industry can benefit from consistent blogging.
Now there are 3 key points that make a good business blog article. So, here is the answer to your question, “What makes a good business blog article?”
Captivating Headlines Draw Readers In
Why did you click on this article? It’s probably because you want to learn how to create a successful business blog article.
That headline up there made you want to read this blog. If you are blogging and have not researched keywords that people in your industry are using or at least thought about what type of content your consumers need from you your blog will fail.
The digital age makes people like us lazy. So, your consumers want to skim through headlines to see what your blog post is all about. Business blogging can bring massive web traffic to your website so you better think twice (actually more than that) about the headlines you’re going to create.
One simple way to see the type of content your ideal customers and clients need is to do a skim through social media and Google. Sites like Quora have hundreds of industry related questions that you can make blog headlines around.
This brings us to the next important aspect of business blogging.
SEO Matters for Business Blog Articles
If you’re not familiar with the term SEO it is short for search engine optimization. A simple way to look at SEO is the keywords your audience is searching for that will lead them to your blog and website.
Now, let’s pretend you’re searching for a new vegan restaurant in your area. You’ll search for this restaurant using terms like “vegan restaurants near me,” or even, “vegan restaurants that are kid-friendly.”
The listings that pop up at the top of Google are using excellent SEO and probably hired a professional to help them get more brand notoriety. Consistent blogging helps with SEO tremendously.
I’m not just talking about 3 blogs per month. Let me show you some statistics:
77% of internet users read blogs regularly via 99 Firms
Now take a look at what Forbes had to say about consistent blogging for your business and the content your company produces:
“With that being said, a recent study from HubSpot shows that B2B companies that publish 16-plus blog posts per month receive 3.5 times the amount of traffic as companies that publish only 0-4 posts per month. The story is similar for B2C companies: those that post 16-plus entries a month enjoy 4.5 times the amount of traffic as those that upload only 0-4 posts.
But you can’t just think in terms of immediate traffic benefits. According to another HubSpot study, 75 percent of their blog views — and 90 percent of blog leads — came from older posts. This shows that relevant and sticky content can actually gain value over time.”
So you see the more you write on your business blog the better. Why? Simply because your website traffic will increase which turns into better SEO rankings and visibility. Learning how to create effective business blog articles is key.
Only Relevant Topics Please
Let’s say you’re a realtor. Your audience should not see posts about the latest hair care trend and vise versa.
If you want an audience to consistently come to your blog for real estate tips and tricks you’re going to have to create consistent content in the real estate field.
A business blog with no focus defeats the entire purpose of learning how to create effective business blog articles.
Similar to the headlines for your blog. After figuring out what your ideal clients and customers want to see and have questions about creating blog topics in this area. There are blog topic generator’s online if you need more inspiration.
Never copy someone else’s post. This may seem like a no-brainer but you’ll be surprised at how many people copy someone else’s blog article outlines to create their own. There’s no issue if you use your research in the industry to create topics no one has covered yet.
Get those creative juices flowing to create unique business blog articles. You can always hire a freelance b2b blogger to create content for you so your website will have fresh relevant ideas.
Formatting (Now we’re getting serious)
Drafting your business blog article is more complex than you may think. Most people search google and find your business on their smartphone. Which means your content should be mobile friendly.
If you’re wondering why these “paragraphs” in this article are only a few sentences (or less) it’s for this reason. You’re probably reading from your phone right now and if I were to create this article with huge blocks of text you wouldn’t like that very much.
No one wants to see huge blocks of text, in fact, most people will leave your site completely if it’s not optimized correctly.
Let’s add images into the equation too. Finding websites that have stock images and creating your own content using a service like Canva is crucial.
Think about a recent blog article you’ve read. Were their images high-quality? If they weren’t are you going to go back to that website? Probably not. Having captivating images that are on point with your brand is essential.
When people see your blog posts and images they should know the article is from your brand.
How Long Should My Business Blog Article Be?
Now, this depends upon your industry. Keeping your customer in mind, are they going to want to see in depth, long form, articles or short snappy blogs with actionable tips.
I’ll give you two scenarios:
Let’s say you are the CEO in charge of Dana’s Hair Care (I just made that up) and you want to start using 6 blogs per month in your content marketing strategy. The audience who is interested in hair products typically will want to see infographics for hairstyles and short-form content with hair care tips and trends.
Now imagine you’re the CEO of B&B International (I made this one up too) which is a business to business company focused on selling medical supplies to hospitals.
Your target audience for this company is going to need long-form blog posts (over 1,000 words)
How long is long form?
I’m glad you asked. SEO Hacker has an awesome post about using long form and short form content. Most B2B companies (like the fictitious one mentioned above) need blog articles also known as in-depth guides anywhere from 1500 to 3000 words.
Here’s my recommendation according to each industry. The following industries need short blog articles:
skin care companies
some wellness brands
Again, think about the people who are reading these blogs. They’re probably younger audiences who are looking for quick unique tips to use in their everyday life. We’re going to move on to see which companies need long blog articles.
Software companies (SAAS)
Research heavy science companies
Your business blog article length really depends on the industry you are in. If you keep the target audience in mind you’ll have no problem figuring out how long your blog posts should be.
Blogging Will Yield Amazing Results for Your Business
As you can see, creating a good business blog post is essential to bringing new web traffic to your company and expanding your online presence. Take these tips and implement them in your content strategy.
If you have not hired a freelance writer or business blogger to increase your visibility you can visit my website so we can chat about expanding your content efforts.
Having the writing skill set to create engaging posts is important to keep your website as a high-quality authority. Practice your blog and article writing or find a professional to take some of the pressure off of you.
Remember, the more you blog and create content on your website the more website traffic you will get. You can create good quality blog posts while a freelance writer creates a few blog posts too.
This way your website never runs out of premium blog articles and you get the attention your business needs to connect with your ideal client.
For more digital marketing and content creation tips visit my blog. Happy writing!
Have you noticed other realtors are out here killin’ it with their social media marketing strategies. They’ve found the key to real estate success aka Facebook ads.
Facebook ads provide numerous options for realtors who need new leads, need to sell homes, or are looking to purchase rental property. I know what you’re thinking… “I’ve done FB ads before and it just didn’t work out.”
You’re tired of spending hundreds in ad spend (Facebooks ads) just to get 1 or 2 leads in return. I’ll say this as nicely as I can. You’re doing it all wrong.
Before you muster up the courage to find a social media manager, or run your own ads you need to have your target client in mind. I mean really, really, really in mind. Do you know what they’re eating? Do you know what they do for fun?
The thing about Facebook advertisements is they get extremely detailed and that’s actually a good thing. When you run a Facebook ad as a realtor the right way you will see endless leads and more web traffic.
Now I’m ready to give you insight on marketing yourself through FB ads. Be sure to actually implement these steps and hire a professional if need be. In the long run those houses you sell, clients you help and leads you find will be totally worth it.
Facebook Ads for Realtors: Who is Your Client?
Let’s keep it simple for the sake of this post. You live in the Manhattan, New York area and are looking for potential clients who want to sell their home.
You’re going to have to get more detailed than that. Write down this list of details to brainstorm about your target client:
where they live
where they want to move to
what kind of homes they’re looking for
what kind of places they’re shopping at
what scares them about real estate
It may seem like these details have nothing at all to do with Facebook ads but they do. Facebook is so effective at advertising because of these details that you otherwise wouldn’t care about. Facebook has an awesome way of targeting demographics (where you leads live), psychographics (what your leads like and dislike) and interests.
So using the “interests” icon on the Facebook ads manager to target those in your area who watch HGTV is going to allow you to score new leads who actually are excited about buying or selling their house.
Why Am I Running This Facebook Ad?
Sometimes I come across people who think they can use one ad for multiple reasons. For example, you may want to knock out two birds with one stone by having a hosted landing page for email addresses and other contact info.
If this is your goal stick to that goal for the ad you’re running. Avoid adding other marketing campaign options like posting your brand new luxury home for sale.
If you are unsure why you’re running an ad Facebook will be unsure too.
What Story is Your Facebook Ad Caption Telling?
Captions and copywriting for Facebook ads (for realtors) is one of the most important elements. You can have the most beautiful home for sale, a beautiful post about gathering contact information but if your copywriting is off you won’t convert any leads (aka closing deals).
Copywriting is a learned skill that takes time to perfect but I’ll give you a quick rundown on how Facebook Ad copy should look (keep character limits in mind)
Create an emotion invoking hook to reel readers in
Use a conversational tone
Tell a story to relate to your audience
Use a few emoji’s to get their attention
Long form and short form ads both work
Avoid using pushy words (FB won’t approve of your ad)
Anatomy of a Facebook Ad for Realtors (and other service based businesses)
Create a list of 20 things you know about your target client. Where they live, what they like, what shows they watch, the influencers or celebrities they follow.
These little details end up being under the “interests” section as well. Yes, Facebook lets you target your ideal client by each little detail. The people who are interested in the same things as your “ideal client” are the ones who are ready to do business with you.
Next, you’re going to need to think about the graphics you’re using. Choose an interesting, high-quality, thought provoking image for your ad. I mean the image is one of the first things your potential client will notice so it better be worthy.
Lastly, you’ll need to have the copy/caption on point. As mentioned above, short and long captions work and it really depends on the type of ad you’re running.
Here are a few types of ads that realtors use:
lead magnet (collect contact info for follow up)
promotions and discounts
compel them to make a purchase
invitation to an open house
industry tips for moving or selling
Facebook ads aren’t overly complicated unless you don’t know inbound marketing strategy, how to define your target client, copywriting and image sourcing.
Tiffy G Writes creates Facebook ads for small businesses, realtor, real estate agents, real estate firms, entrepreneurs, and consultants.
Contact me for a complimentary 15 minute call so we can discuss expanding your reach and closing deals.
You started an Instagram business account with the goal of finding new customers and clients. It seems that the whole Instagram marketing thing is easier said than done.
You’re going to learn how a social media manager uses Instagram to get more customers and web traffic for their clients. Instagram has provided so many updates to optimize their platform for businesses.
Small brands and large brands alike find success with Instagram marketing when they do it correctly.
You first need to know about the platform. Do you know how to add hashtags to your stories? Did you know you can add hashtags to your bio for people to find you easier?
Do you perform proper hashtag research using a mix of hashtags your ideal customer might use with hashtags your competition is using? I didn’t even cover every update and feature Instagram has for business accounts.
There’s a lot we need to cover so let’s dive right in.
Now you can choose the right category to list your products or services under. For example, I’m a copywriter and social media manager so my business account is in the category of public figure.
You can choose from categories such as consulting, finance, marketing, and more. Just click “edit profile” and scroll down to see the list of categories.
This makes it easier for potential customers to understand what you do and who you serve. If someone searches for “consulting agency” your profile will pop up since you took the time to optimize it correctly.
You want it to be as easy as possible for people to find your business account on Instagram. Optimizing your business account on Instagram means you take the time to ensure your email, phone number, and bio are correct and written in a way to lure your customers in.
Using your Instagram business account bio to find new leads
Instagram allows you to have a short bio to introduce your business. Use industry related hashtags but only choose one or two. You don’t want your brand account to come off as spammy.
Choose a hashtag that doesn’t have millions of followers. Your account will be drowned out and it won’t even matter that you used that hashtag in your bio.
Try to go for a hashtag with 30,000 to 80,000 followers. There’s enough people following the hashtag to engage with your brand but it’s not so low in follower count that it isn’t being used.
You’re going to need to hire a copywriter or take a class on copywriting to make your bio stand out. This is the first thing new leads read when visiting your profile so be sure to make every single word count.
Include a call to action at the end of your Instagram bio. Make is clear and specific. Your call to action can be for:
a link to a freebie
subscribers for your email list
to your facebook group
Provide value and engage the target audience
In order to find new Instagram leads for your business account make sure you’re providing value. Everything you post shouldn’t be about your company.
Make it about the consumer. If you’re a beauty brand give skin or hair care tips and if you’re a financial expert give advice on financial success.
You can always repurpose your content that comes in other forms. Gather blog posts, Pinterest content, YouTube videos and email newsletters to reuse (repurpose) into a new post for Instagram.
Providing behind the scenes insight into your brand is an excellent way of engaging your audience too. Asking close-ended questions is a quick way to get a response.
Your followers can choose a quick “yes or no” question to answer and you get more information about their needs and wants.
Collaborate with other industry leaders to grow your Instagram business account
Networking is a powerful tool that can be used to boost your Instagram following and lure your target audience in.
Connect with influencers or other industry accounts to provide discounts, freebies or other forms of collaborations.
The possibilities are endless but here’s a few ideas to get you started;
collaborate on a new blog post and tell IG
collaborate on IG live or IGTV
give shout outs when credit is due
tag other users in your posts (peers and customers)
Keep an eye out for opportunities to speak on radio shows, large blogs and podcasts. The more notoriety you get (relevant to our brand) the better off your Instagram account will be.
You basically need to be using every avenue to get word out about what you provide for your clients and customers. Which is the exact reason you’re using Instagram.
Using Instagram “shopping” feature to bring leads to your business
Online shopping makes it super easy and quick for consumers to get what they want when they want it. Instagram knows this and implemented a “shopping” feature for eligible businesses.
This is the perfect update for beauty brands, boutiques, jewelry retailers and other product based companies. How many times do you scroll through Instagram and see a product you want right then and there?
Customers shop on Instagram business accounts more often than you think and this feature allows business owners on Instagram to leverage the platform in a smarter way. A small pop-up will appear on the screen and you can click checkout super easily.
Your customers will be taken to a hosting site like Woo Commerce, Shopify and other e-commerce sites for the checkout. Debit and MasterCard may be used for the purchase.
Social Media Marketing is relatively new field of expertise. Scrolling through Facebook and Instagram in leisure time is drastically different than implementing an inbound marketing strategy to complement your business.
You’ve probably heard of other entrepreneurs going on sites like UpWork and Fiver to find a Freelance Social Media Manager. But, considering the time and effort to come up with a cohesive brand strategy– you should probably hire someone who loves analytics and is open to being a quick learner.
Social Media Experts tackle different areas of marketing and community management. Some tackle influencer campaigns while others merely create engaging content for your audience.
You have to also take into account which platforms they’re experienced with. Because not every social media manager does the same thing. For example there are Pinterest Managers, Facebook Ad Managers and Instagram Guru’s.
So, how do you pick the right Social Media Manager based on your needs?
Use your business goals to pick the right social media manager
It’s important to align your business goals with the right social media manager and social media strategy.
Sales and brand awareness are the two main reasons to pursue a social media campaign in the first place so you need to get clear on your goals for the next 30, 60 and 90 days.
Here’s a tip: the right social media manager knows this and will already have questions or systems in place to figure out how to match your small business goals with content creation and the strategy behind getting more traffic for your brand.
Look back on your business plan and decide if it will be more helpful to run discounts, and contests or if you need to build brand trust and awareness. There are numerous ways to create social media content around these goals.
Do they have enough expertise?
Of course you want to spend your hard earned money to invest in your business so you need a freelancer who knows their stuff. Hire a social media manager who has blogs, video, tutorials, or PDFs that show their value.
It’s pretty easy to say you’re an expert but there should be some proof in the pudding.
Look for the following:
The idea behind finding one of the above is to get a clear idea of what they know. Surely they won’t give you all the info and the exact strategies they use but anyone who is serious about their expertise already has one or more of these systems in place.
These avenues are also a great way to identify their exact expertise. Do they have blogs and videos about Facebook Ads? Maybe they excel in Instagram strategy and love giving actionable tips to small business owners.
What can I expect?
For starters you can expect some type of social media audit or set of recommendations for you profiles. A social media manager for a small business will tell you what needs to be done, what the end goals is and how often you’ll go back and reassess those goals.
Ideally, you should be going back to the drawing board and looking at your analytics (likes, comments, shares, website clicks) once a month at the least.
Keep in mind that social media strategies take time and effort so it won’t be an overnight success. You will be thankful in the long run when you have a cohesive brand strategy in place with tons of followers who need your content.
You may need help with just Facebook or LinkedIn, or you may need multiple platforms at once. Make this clear when reaching out or coming in contact with a professional social media strategist.
On average you can expect to pay at least $500 a month for maintenance and content creation. Agencies charge much higher rates than a freelancer and if you’re open to a beginner they may charge a lower rate.
Think of it like this, the right social media strategist knows exactly how to bring in new leads, how to convey your company message and how to get you a ROI.
So they should be paid accordingly for their efforts.
Warning signs before hiring a social media manager
Stay away from people who tell you they use bots to get your follower counts up. Yes, it works but at the end of the day you want REAL followers who are actually interested in what your business has to offer.
Avoid hiring a social media manager that tell you, you will have x amount of followers in x time period.
There’s no way to know this and if they’re unaware that they can’t precisely pinpoint how many followers and likes you may have, then they probably have not learned enough to manage your accounts.
You should also be leery of individuals with the “I do it all mindset.” This may seem like a plus but in reality there’s no way one person can keep up with the trends on Instagram, Facebook, YouTube, Pinterest, LinkedIn, Twitter and Quora.
Most social media managers excel at 2-3 platforms. Remember content creation can be fairly simple and can be used across different social sites but the strategy behind getting your audience engaged is where the you need to focus.
For example, freelance social media experts must keep up with the latest trends in inbound marketing and social media strategy. They’ll read blog posts, and try different ways to get your accounts noticed based on analytics.
As an entrepreneur you know by now how important your marketing strategy is. It’s not like you have the time to create digital marketing materials and increase your online presence.
You’re too focused on those crucial tasks in your business like creating products, launching courses and getting new customers and clients. Hiring a Freelance Writer for your business is a no brainer but what exactly can this writer do to drive in revenue and bring in new leads?
Exceptional content marketing comes down to the message you present to the world. Are you putting your best digital footprint forward?
First, we need to take a look at the different types of writing and marketing materials a Freelance Writer or Copywriter can create.
From ebooks, product descriptions, service descriptions, and direct sales copy marketing writers are known to create a variety of different content which is used to bring more sales or brand awareness to the company they work for/with.
You’ll need to keep in mind your business goals and sales goals for the near future when deciding on whether or not hiring a writer is right for your business.
Sales copy and content marketing
Businesses and entrepreneurs hire Freelance Marketing Writers to produce content for their blogs, website, products, service and even social media sites.
Social Media Marketing is providing brand awareness to brands and hiring the right writer to create a clear, compelling message makes all the difference in your content marketing efforts.
Have you heard the phrase, “Content is king?”
That’s because it is! Billboards are dying out and looking online for your favorite restaurant, shoe store or life coach is the way of the future.
You’ll probably hire a writer to create the following for your business:
Blogger: Creates articles to increase and boost an online presence using both organic reach and paid reach through sponsored posts and SEO (search engine optimization)
Copywriter: Creates engaging sales content for product descriptions, white papers, service descriptions and email marketing sequences. Each piece of content generally has a CTA (call to action)
Where do they connect?
A Copywriter may have a blog devoted to teaching content writing and marketing strategy while a blogger may hire a copywriter to give a descriptions of their services or help them to create Social Media Ads.
Think of it like this: a copywriter creates the “salesy content” while a blogger creates content in everyday language with the goal of engaging an audience.
Can I write my own content?
Yes you can but the better question to ask yourself is do I have the time and expertise to create compelling content?
Anyone can write a blog but everyone doesn’t know how to write a blog that will actually convert to more page views and sales. That is the end goal right?
You are welcome to try your hand at writing your own product and service descriptions but without the proper training and the ability to creates emotion invoking copy your marketing strategy will fail.
As a small business owner you’re probably wondering how much content is actually needed for your industry. A good rule of thumb for blog posts is 4-10 posts a month to increase SEO (search engine optimization)
Once you have a great bio, hire me page, and product/service descriptions then you won’t have to change those areas as much. If anything needs to be tweaked your Freelance Writerwill perform keyword research on your target audience to get an idea of which keywords are ranking the highest for your industry.
Landing pages and Social Media Ads should be analyzed on a regular basis to ensure the copy or content is performing and relating to your target audience.
The right Writer knows that analyzing the content they created is essential and performing SEO reports is necessary for the growth of a company blog or website.
Canva is a content creation, design application that is used to create social media content, branded content, and plenty of other items
It is perfect for small business owners, brand, and bloggers. Branded content shows who you are, what your brand is, and allows your audience to know you right off the bat.
When you see certain logos or colors you automatically know what brand they are from. Picture this: Red and White with a polar bear. Who did you think of?
Other photoshop type apps usually cost a bit of money so if you want to go the free route with quality content, Canva is the way to go. Canva also allows you to print workbooks, business cards, posters/flyers and more.
The options are unlimited with this app. Let’s look at the top 5 reasons to use Canva as a small business owner.
Top reasons to use Canva for my business
If you know how important content creation and branding is for a business marketing strategy than Canva will be like a gold mine for you. Here’s why:
1. It’s FREE
When you are starting out your business or blog you won’t have the capital to invest in hundreds of dollars worth of software. This is for the people who may still be at the 9-5 and have a side hustle with hopes to increase their brand.
Here’s a link to the site to get started for free. Canva gives you the option of purchasing additional images and features but they have plenty of stellar options for your content creation needs using the free version.
2. It’s super easy
Unlike Adobe Photoshop and Illustrator, Canva for business use is fairly simple to use. You don’t have to be some kind of savvy tech genius to utilize this app. You really don’t even need to go through the tutorial.
Everything is labeled for easy use so when you download the app or log onto the website you can get started with their pre-made layouts and add your own pictures, logos and colors to make it unique to your brand.
3. Create multiple marketing/branding materials
This app is awesome for business owners and bloggers because you can create a host of different materials. Here’s a few to start with:
Instagram story covers
Social media posts (FB, IG etc..)
As you can see the options are limitless with this app (this is all free) As a business owner figuring out how to market yourself and create a cohesive brand strategy is difficult but Canva can be your one stop shop for anything you need!
Take time to watch tutorials on YouTube to be sure you’re getting everything this app has to offer for business branding and content creation.
4. Storage is free and wide
If you’re anything like me, storage space can be an issue. Similar to Google Suite, Canva has its own online storage (YES!) this means you don’t have to worry about saving everything on your laptop computer.
In fact, Canva will autosave your designs and new creations. You have the option to create folders to organize your small business content creation files.
Of course, this keeps everything neat so you know where to look when you’re ready to use all the content you created.
5. Bonus features: print outs, and downloadable creations
Downloading your ebooks, social media posts and printable marketing materials will be helpful when getting your content creation done. Canva is also perfect for making digital products and workbooks.
You can even create a brand/media kit for your brand if you’re a blogger, influencers etc…
There is not extra cost associated with these items except shipping fees. As always, you can download PDF versions of your content and save it to your computer or upload it to a Google Doc/drive.
I’m going to let you in on my favorite ways to grow and establish your content marketing strategy.
Here are 11 ways to get your brand noticed in 2021. Aside from the regular — social media posting consistently, there are a few different ways that get you massive exposure for your brand.
Always remember, whatever method you choose you need to be consistent and review all analytics to see which works best for YOUR business and industry.
Consider doing target market research to get your business noticed and to get the specifics on what your ideal client or customer would want to see from you in order to hit you up and purchase from you.
Each industry yields different results for each method so you can try a few out at a time or you can try them all out to get the best results. Save this post, share it with a fellow entrepreneur or marketing coordinator and get ready for business expansion all 2020!
1. Link in Bio to Get Your Business Noticed [Business Expansion Planning]
If you’re on Instagram as much as I am then you probably have seen the little LinkTre.e links in peoples’ Instagram bios. Now day’s people also use a page on their website to drive more traffic to their own platform versus LinkTre.e
The bottom line here is to choose whichever link hosting platform works for you and use it to your advantage.
These links allow you to not only post your website but other brands, blogs, and links that you have to promote. This is especially helpful for influencers and entrepreneurs who have multiple streams of income.
You can also post webinar trainings, opt-ins to your email list, case studies, and even client reviews! Think about where your Instagram followers are in the Buyer’s Journey and consider what they need to see to feel confident enough to work with you.
It’s great when you pay only a few dollars per month to access awesome benefits on your website via Instagram. Instagram has a cool way of allowing your profile to get tons of views if you market it correctly.
So, anytime someone sees your profile and likes your brand, they might just click on your link in bio and go purchase some of