So, you know Facebook and Instagram are basically HUGE lead generation systems for realtors if they know how to leverage them.
I mean Facebook has billions of users and Instagram is steadily increasing as an uber-popular social media site with the uprise of IGTV, IG Stories, and video.
That means regular people [aka those looking for homes] are on the platforms too. People spend most of their time going through their Facebook feed and Instagram timeline in between breaks and in their leisure.
Your ideal clients, be it; luxury, rentals, suburban, or city are all on Facebook, Instagram or both. Your business or you as an individual showing up on time in the right places online will allow for increased visibility and awareness for those who need your services.
Let’s take a look at the main ways realtors can use Facebook and Instagram to bring in new real estate leads.
Know your ideal clients to successfully promote your real estate business on social media
Are you a commercial or residential realtor? Or, do you provide both of these services to your local clients.
Is your ideal client looking for a suburban home or are they on the prowl for a luxury estate or condo to accommodate all their needs and desires.
Honing in on who your ideal client is, what they desire, what their fears are and what questions pop in their mind while searching for a realtor is crucial to the success of your firm.
Even if you’re a solo realtor you need to get crystal clear on who your target client is. Marketing yourself as a realtor who helps anyone in general is going to backfire. Now, I know what you’re thinking, ‘by targeting a specific audience won’t I repel clients instead of attracting them?”
The answer is no.
Your ideal client is looking for an expert to help them find a house. Let’s put it like this, would you go to a commercial realtor to find a luxury condo in the Atlanta area?
I think you get the point. If you’re a brand new realtor it may take some time to figure out what type of clients you want to serve but you can always come back to your ideal client avatar and change it should you business goals switch in the future.
Next we’re going to discuss open houses and how you can bring in massive website traffic and social media engagement (likes, & comments) for your open houses.
Open houses and social media
Your entire reason for scheduling and going through the trouble of preparing for an open house is to show off the interior to a perfect customer.
They need to see and get a feel for the home before moving in. Facebook and Instagram are both visual platforms. Facebook ads can capture leads and advertise your services to ready buyers while Instagram gives even more of a visual focus so those scrolling through IG can get a glimpse of their dream home.
This is all in preparation for the actual open house which will be in person. Of course, there are virtual house tours but for the sake of this article let’s stick with physical open houses.
Taking captivating photos, before the open house and after the event will show current and new followers what you have to offer.
*Remember that video is the most effective way to promote open houses because it gives your audience an inside look at the beautiful homes you have for display.
Video is amazing for real estate firms and realtors
Video is a huge trend on social media mostly because we as people want to relate to and understand the people and businesses around us.
Anytime you can get video footage before, during and after your open house the better.
In fact, going live on Facebook and Instagram in preparation for the open house a few days before will boost your visibility leading to more people that need a trusted realtor.
Simply going on Instagram stories and IGTV weekly will increase your client inquiries and social media presence. Even if you don’t like shooting videos you need to utilize them. Hoole has an excellent blog for exclusive tips on this topic.
What should I do next?
You know Facebook and Instagram both have the potential to connect you with hundreds if not thousands of local customers who need a realtor — but you don’t have the time to figure out social media, inbound marketing online, and connecting with these newfound followers.
Tiffy G Writes offers this service as well as blog content, email marketing and website copy. When you’re ready to devote all of your time to real estate (instead of running in circles trying to learn digital marketing) and making your customers happy contact me.
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