Email Marketing for Course Creators and Consultants

21 Email Copywriting Tips

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Email copywriting is a skill only held by top marketers and business owners. This skill has the power to catapult you years beyond where you’d be if you didn’t master it.

As you combine your unique story, the story of your ideal client, and copywriting mastery, you’ll be surrounded by a community of people who not only seek your services and offers but want to ride along with you for the global impact you’re making.

Whether you’re writing marketing emails, newsletters, or sales emails, effective email copywriting will help you capture your audience’s attention, convey your message, and inspire action.

This blog post will explore 21 email copywriting tips to help you write more compelling emails.

Or, at the very least, help you identify a superb copywriter when you need one.

1. Know Your Audience

To write effective emails, you need to know your audience. This means understanding their needs, desires, and pain points, as well as their values, beliefs, and interests.

Before you think about surface-level ideas, let me help you dig deeper. Identify 3 emotions they feel before finding you and 3 emotions they feel after finding your offer.

Once you have these emotions in mind, it’s easier to craft stories that relate to those exact emotions.

2. Write Compelling Subject Lines

The subject line is the first thing people see when they receive an email, so it’s important to make it compelling and attention-grabbing.

Use action-oriented language and consider personalization to make your subject line stand out.

3. Keep Your Message Simple

It’s important to keep your message simple and focused when writing emails. This means getting to the point quickly and using copywriting to convey your message compellingly.

4. Use Personalization (Beyond the First Name Tag)

Personalization is a powerful tool in email copywriting that can help you create a more engaging and effective message.

Use the recipient’s name, location, or other relevant information to create a personal and relevant message.

After using these foundational demographics craft copy that aligns with their overall vision for their life and what is stopping them from reaching said goal.

(You will NEED market research from sales calls, previous clients, or Facebook groups to properly execute this)

5. Use Emotion

Emotional triggers are powerful tools that can be used to create a deeper connection with your audience.

By tapping into people’s emotions, you can create messaging that resonates with them on a deeper level.

Here are a few common emotions in the online business realm:


  • Exhausted
  • Afraid
  • Stressed
  • Disappointed
  • Frustrated


  • Elated
  • Content
  • Cheerful
  • Motivated
  • Relieved

6. Use Storytelling

Storytelling is a powerful tool for using emotional triggers in your email copywriting.

By telling stories that resonate with your audience’s emotions, you can create a stronger connection with them and drive more effective communication.

Remember, the story is about making your ideal client the hero by allowing your email copy and overall content marketing strategy to equip them to fight their problems as you guide them to the ultimate solution.

7. Use a Conversational Tone

When writing emails, it’s important to use a conversational tone that feels natural and authentic. This means avoiding jargon or overly formal language and using language that feels like a conversation between friends.

8. Highlight Benefits, Not Features

When promoting a product or service in your emails, it’s important to focus on the benefits, not just the features. Highlight how your product or service will improve the recipient’s life rather than just listing its features.

Here’s an example: As a finance consultant, you may have an offer that includes business budgeting tools – but what exactly does that create in the life of your ideal client?

More free time?

More savings?

Less money wasted?

9. Leverage Social Proof

Social proof is a powerful tool in email copywriting that can help build credibility and trust with your audience.

Use testimonials, case studies, or other forms of social proof to demonstrate the value of your product or service.

10. Cultivate Urgency

Urgency is a powerful tool that can be used to create a sense of urgency and motivate people to take action. Use language that creates a sense of urgency, such as “limited time offer” or “act now”.

11. Activate Clear Calls-to-Action

A clear call to action is an essential element of effective email copywriting. Use clear and compelling language, making it easy for recipients to take action.

When in doubt, keep it short and straight to the point – a confused buyer doesn’t buy…

12. Keep it Short and Sweet

It’s important to keep your message short and focused when writing emails.

This means getting to the point quickly and using copywriting to convey your message in a compelling way.

There’s enough fluffy, regurgitated content on the internet, create a content ecosystem that goes above and beyond.

13. Use Visuals

Visuals are a powerful tool in email copywriting that can help you capture your audience’s attention and convey your message more effectively. Incorporate images, videos, or other visual media to enhance your message.

14. Write a P.S.

A P.S. is a powerful tool in email copywriting that can help you reinforce your message and encourage action. Use a P.S. to summarize your message or highlight a key benefit or call to action.

15. Use A/B Testing

A/B testing is an essential tool in email copywriting that can help you refine your messaging and drive more effective communication. Test different subject lines, messaging, and delivery methods to see what is most effective with your audience.

16. Don’t Forget Segmentation

Segmentation is a powerful tool in email copywriting that can help you create more targeted and effective messaging. Segment your audience based on their interests, behaviors, or other relevant factors to create more personalized and relevant messaging.

17. Use Mobile Optimization

With more and more people reading emails on their mobile devices, it’s essential to optimize your emails for mobile. Use a responsive design and keep your message short and focused to ensure that it is easily readable on a mobile device.

18. Leverage Social Sharing

Social sharing is a powerful tool in email copywriting that can help you expand your reach and drive more traffic to your website or social media channels. Include social sharing buttons in your emails to encourage recipients to share your message with their followers.

19. Use a Double Opt-In

A double opt-in is a powerful tool in email copywriting that can help you build a more engaged and responsive email list.

Require recipients to confirm their subscription by clicking a link in their email to ensure that they are truly interested in your message.

20. Email Automation is Key

Automation is a powerful tool in email copywriting that can help you save time and drive more effective communication. Use automation to send targeted messages based on recipient behavior, such as abandoned cart reminders or post-purchase follow-up.

21. Measure Your Results

Finally, it’s essential to measure your email copywriting results to see what is working and what isn’t. Use analytics tools to track open rates, click-through rates, and other metrics to refine your messaging and drive more effective communication.


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Here are three different email automation ideas for B2B:

  1. New Subscriber Welcome Series: When a new customer signs up for your email list , send them a series of emails that welcome them to your community and provide helpful tips for getting started on their journey to solve a particular problem.
  2. Abandoned Cart Follow-Up: If you sell products or services online, an abandoned cart email automation can help you recover lost sales. When a customer adds items to their cart but doesn’t complete the purchase, send them a follow-up email reminding them of the items in their cart and encouraging them to complete the purchase. This also works for B2B buyer’s by simply following up after a contact touch-point.
  3. Re-engagement Campaign: If you have inactive B2B customers or subscribers, re-engagement email automation can help you bring them back into your community. Send a series of emails that remind them of the value of your service and encourage them to take action, such as signing up for a free trial or upgrading to a higher-tier plan.


Email copywriting is an essential skill for any marketer or business owner looking to connect with their audience and drive results.

Using personalization, emotion, storytelling, and other key elements of effective email copywriting, you can create messages that resonate with your audience and inspire action.

Remember to keep your message simple, use clear calls to action, and measure your results to refine your approach and drive more effective communication.

Ready to give your brand an email revival and convert more clients with vivid stories? I’ll write your emails — > schedule your consultation.

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Tiffany Garside | Content Strategist & Copywriter will use the information you provide on this form to be in touch with you and to provide updates and marketing.
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