It’s one thing to have a marketing strategy that encourages website traffic but getting an influx of website conversions is another beast.
So, you established your SEO strategy, created a social media strategy that encourages web traffic and have been in business for more than 5 years.
For the most part everything is going just fine. The only problem is you have goals of scaling your agency or solopreneur business.
Marketing for everyone else but your own business leaves you in a bit of a stagnant place where you feel stuck. You’ve even noticed a decrease in conversions.
Business is one of those things that’s always changing , so, we as entrepreneurs have to be flexible and always ready to learn and implement when necessary.
Converting your website visitors into customers includes 3, clear-cut steps.
1. Make the Sales Process Easy
2. Use Conversion Copywriting on Calls to Action
3. Lead With Value From The Time Someone Lands on Your Website to the Sale
In this blog we’re going to break down each of these areas so you can get more conversions, and become the industry expert you deserve to be.
How to Make the Sales Process Easy and Get More Website Conversions:
The quickest, most comprehensive way to simplify sales and get website visitors to fall in love with your brand is to address any sales objections up front.
Using this method enables you to attract ideal clients and repel those who aren’t a good fit.
You can do this many ways but here are a few of my favorites:
• Post FAQs on your company blog
• Connect with your audience on an emotional level in your website copy (on all pages)
• Invite feedback from website visitors
• Make a promise that you can keep on the homepage of your website
• Use SEO to drive new, organic traffic. These leads are going to be more ready than those who aren’t actively looking for your business (cold, outbound marketing)
By addressing any issues and common questions directly on your website, you’ll triple you conversion rates and create a business that’s customer friendly.
As Google realizes that people love your small business and want to see more of it, they’ll boost your SEO ranking.
*If you’re going to start a blog, remember quality over quantity. The days of posting meaningless blogs everyday are over*
People are more skeptical now, so taking the time to understand how to effectively educate your audience will produce long-term ROI.
Conversion Copy on ALL Calls to Action
Copywriting can be defined as, the words you use to persuade the reader to take action towards a specific goal. Your website copy, blogs, social media posts, email campaigns and other marketing materials needs to include a clear benefit, promise and end-result of utilizing your services.
Be careful to follow through with this promise, and you’ll keep your website visitors coming back for more. On the flip side, if you over promise (and under deliver) you’ll find yourself in a world of trouble.
The action you’re trying to get your audience to take will vary depending on your business and content marketing goals.
Sometimes that’s a sell, but you might also want comments, shares, or likes. Next, you need to understand what good copy is.
Copywriting always uses active voice and avoids the presence of past tense words.
Conversion copy is also a mix of emotions and practicality on the promise you mention on your website. Emotions in marketing? Yes! You have to fully understand your ideal client’s needs, desires, and fears to accurately create content and copy that will convert into more sales.
Now, there are different instances when you’ll use calls to action. Your homepage will probably have a different call to action than your blog.
Whether you should use a simple CTA like “Buy Now,” or “Learn More,” depends on what you’re selling and who your ideal client is.
If your ideal customer is someone who loves lots of research, statistics and doesn’t make rash buying decisions, pin-point their emotions and desires to write copy that they can relate to.
For example, “Click Here to Go From Fearful to Confident.”
Can you tell which emotion was evoked here?
Lead With Value to Increase Website Traffic
Value. Ahh, the word everyone is using in the online marketing space.
But, what is value, really?
The best ways to show off your expertise include, business blogging, podcasts, social media content, and statistics.
Most people feel a certain sense of trust after reading statistics that are both alarming (in a good or bad way) and relevant to them.
Can you see the common theme here is being relatable to your audience?
Always remember that it’s easier to sell your high-level premium services (5k to 25k) when you create messaging that:
- aligns with your ideal customer
- makes your customer feel heard
- addresses your customers fears about buying from you
- makes a promise that you can keep with the service/product you provide
- Includes some sort of social proof
Let’s take a look at some statistics to help wrap your mind around the importance of leading with value in your content marketing strategy.
40%+ of B2B marketers will spend more time/money on content in 2020 from this source.
Research from The Data Box shows that most B2B Marketers will be focused on their content marketing efforts instead of other areas like video marketing, social media marketing and even SEO! See source here.
Now, I want to highlight what Neil Patel said about content marketing. He is referring to business to business blogs, website copy, lead magnets, and other marketing collateral that depend on your ability to understand your customer.
“For B2B marketers, content marketing can take time to show real results. But, it’s a strong, long-term approach to improving your brand’s visibility online. It also helps you nurture a stronger relationship with your customers.
While you can see quick returns on traditional or native advertising, content marketing will help your business continue to thrive in the future because today’s customers will continue to depend on you for great information.”Neil Patel
As business owners, and marketers we have to understand that quick marketing tactics that manipulate our customers aren’t going to lead to long-term sustainability.
Sure, content marketing in the form of blogging and website copy is a long-term strategy that will take a considerable amount of time to perfect and gain an ROI, but I can tell you that’s it’s the most effective way to drive sales from pre-qualified website visitors.
Take a look ay my website stats since starting this blog and shifting from lifestyle to marketing in 2018.
Let me break this screenshot down for you a bit. From left to right you have the years 2017, 2018, 2019 and 2020. In 2017 I started this blog and created lifestyle-related content. In 2018 I shifted my intensions to become more strategically focused on long-form marketing blogs (mostly social media marketing and some SEO).
In 2019 you see a nice increase in website traffic which lead to many website visitors reading my blog, (becoming aware) being enthused with the value I’ve provided upfront (now they’re delighted) to eventually reaching out to me (yes, no cold outreach here) all because I was strategic with the blogs I created while addressing marketing tips and topics on my blog.
Fast forward to 2020 and I’m on track to double (hopefully triples) last year’s website traffic.
Once I began to focus on serving one type of person who was an entrepreneur that also needed to increase their visibility, my website traffic went through the roof. Now, in 2019 I was blogging a bit more consistently but now I’m about to tell you my new strategy moving forward.
The World of Blogging is Quickly Changing: Take These Fool-Proof Blog Tips
I’ve always been the type of woman that loves to change things up. I like exploring, learning new things and best of all, seeing the results of my willingness to learn.
In 2020 and beyond business blogging is taking a new approach. Well, actually blogging in general.
Instead of 500 word blogs with one image you’re going to have to create ‘Ultimate Guide’ blogs ranging anywhere from 1,500 words to 4,000 words.
Do people actually read these posts?
Sometimes, if the writer is great at storytelling but more than that, the fact that you take the time to create graphics, research relevant statistics, quote industry leaders, and write a long post puts in your readers’ mind that you’re obviously, an expert.
Because only experts write 2,000+ word blogs right?
Here are a few quick tips to rank in Google while increasing website traffic and conversions:
- Only create posts over 1,000 words
- Use unique graphics to stand out and capture attention
- Address FAQs frequently!
- Use quotes from industry leaders to show authority and that you actually pay attention to your industry
- Open your blog to guest posts from relevant businesses
- Outsource blog writing if you’re feeling uneasy about the time and efforts it takes to create a premium post
- Use tools like Grammarly and Hemingway App to ensure your content is flawless
- Make your content skimable (is that a word?) Most people won’t read every word, and that’s alright. Just create blogs that have main topic points that you reiterate
Don’t forget to include your call to action at the end of every post. It’s a good idea to go ahead and include one near the beginning or middle too.
Now, when you’re ready to stop stagnant marketing, increase website traffic and convert more website visitors just book a call with me.
Leave a comment below and let me know your thoughts (or questions)