All Emails are NOT Created Equal: When to Sell and When to Make Friends 

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Ahh, emails. Since we are past Black Friday I know your inbox was filled, well bombarded with sales content. 

Today I’m going to burst your bubble.

All emails are NOT created equal. 

Some emails serve the purpose of selling but this actually doesn’t make up the bulk, which is why when you show up for holidays and promos you feel confused why your numbers aren’t as high as you hoped. 

In this short article, I’m going to give you a winning email formula to guarantee higher open rates and conversions during the remainder of Q4.

Let’s dig into these email marketing strategies.

Mindset Shift for Email Marketing

It’s time to change the way you view the wintertime. A lot of businesses and consumers alike are prepping to splurge.

If you want your business to thrive during this time change your mindset from ‘what do I sell?’ to ‘What stories can I tie to a product/offer we have to transform my audience’s mindset and lifestyle.’

This may seem like such a simple tip but it goes a long way.

Soon, you’ll start to include storylines about the rough patch your audience might be feeling, or create copy that literally sounds like your consumer’s thoughts (yes, I’ve had a client tell me that before.

The sooner you commit to empathy, understanding, and connection the quicker your products will sell out.

Before I close out this short email marketing blog let me show you these mind-blowing statistics:

If people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.” Thanks to Marketing Words.

What more needs to be said?

If you want help accelerating your brand voice through emails, landing page copy, and sales strategy let’s work together to build a firm marketing foundation.

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