Email marketing is a powerful tool for reaching your audience and driving results. However, with so many emails flooding people’s inboxes every day, it can be difficult to stand out from the crowd. That’s where personalization comes in.
Through personalization your email messages will build deeper connections with your audience and drive more effective communication.
Let’s start with a definition of personalization: “Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts.” – MailChimp
Let’s dive in to the 19 ways you can personalize your message in email marketing + receive a revived email list:
1. Use the Recipient’s Name
Using the recipient’s name is a simple and effective way to personalize your email message. It shows that you’ve taken the time to address them as an individual, rather than just sending a generic message.
2. Segment Your Audience
Segmenting your audience based on their interests, behaviors, or other relevant factors can help you create more targeted and personalized messaging. This means tailoring your message to their needs, desires, and pain points.
3. Use Location-Based Personalization
Using location-based personalization can help you create messaging that is relevant to your audience’s location. This can include referencing local events or landmarks, or tailoring your message to local customs or traditions.
4. Use Behavioral Personalization
Behavioral personalization involves using data on how a recipient interacts with your brand to create more targeted messaging. This can include referencing their previous purchases, browsing history, or other interactions with your brand.
5. Use Personalized Recommendations
Using personalized recommendations based on a recipient’s previous purchases or browsing history can help you create more targeted messaging that resonates with their interests and needs.
6. Use Personalized Content
Create strategic and tailored messaging such as articles or blog posts tailored to a recipient’s interests or needs, can help you create messaging that is more engaging and relevant.
7. Use Personalized Subject Lines
Using personalized subject lines that reference a recipient’s interests or needs can help you capture their attention and drive more effective communication.
8. Use Personalized Preheaders
Using personalized preheaders that complement your subject line can help you create messaging that is more engaging and relevant.
9. Use Personalized Coupons or Discounts
Create coupons or discounts based on a recipient’s previous purchases or browsing history can help you create messaging that is more targeted and effective.
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10. Use Personalized Landing Pages
Write story-based landing pages that complement your email messaging can help you create a seamless experience for your audience and drive more effective communication.
11. Use Personalized Images
Find vivid personalized images, such as images of products a recipient has viewed or images tailored to their interests or needs, can help you create more engaging and relevant messaging.
12. Use Personalized Videos
Using personalized videos that reference a recipient’s interests or needs can help you create messaging that is more engaging and memorable.
13. Use Personalized Surveys
Using personalized surveys that ask questions tailored to a recipient’s interests or needs can help you gather valuable feedback and insights that can inform your messaging.
14. Use Personalized Thank-You Pages
Use personalized thank-you pages that complement your email messaging can help you create a seamless experience for your audience and drive more effective communication.
15. Use Personalized Calls-to-Action
Using personalized calls-to-action that reference a recipient’s interests or needs can help you create messaging that is more engaging and effective.
16. Use Personalized Social Media Messages
Using personalized social media messages that reference a recipient’s interests or needs can help you create messaging that is more relevant and engaging.
17. Use Personalized Chatbots
Personalized chatbots that can answer questions or provide recommendations based on a recipient’s interests or needs can help you create messaging that is more engaging and effective.
18. Use Personalized Retargeting
Retargeting ads that reference a recipient’s previous interactions with your brand can help you create messaging that is more targeted and effective.
19. Use Personalized Sign-Offs
Using personalized sign-offs that complement your email messaging can help you create a more human and authentic experience for your audience.
By using these 19 ways to personalize your message in email marketing, you can create messaging that resonates with your audience on a deeper level and drives more effective communication. Remember to segment your audience, use personalized content and recommendations, and measure your results to refine your approach and drive more effective communication.
Bonus Questions to use in Your Content Marketing That Establish Personalized Messaging:
What 3 emotions does your audience feel before coming across your brand and what 3 emotions after coming across your solution?
What is your target audience’s ONE main problem?
What change does your company make in the world?
Unique selling proposition?
What 3 words would you use to describe your brand personality?
What problem, issue, or conflict was your main character experiencing before you created this solution? Describe their experience, thoughts, and feelings.
How does the conflict impact the main character? What are the negative effects of the main character having this problem? How does it impact their life in a negative way?
What is the solution to the conflict or problem? Here, you can tell the story of how your found or created the solution. Describe the journey to finding the solution.
With the solution in place, how does the main character’s life change? How does the main character think, feel, or act now they have a solution to their issue? How has their life improved or changed for the better?
Now you’re well equipped to launch more engaging email campaigns, build sales funnels, and create clarity that will have your audience turning from onlookers to raving fans (and hopefully long-term clients :))
// Ready to work 1:1 with a veteran email copywriter? Click here and see these strategies in action for previous clients.