Email marketing is a powerful tool for reaching your audience and driving results. However, with so many emails flooding people’s inboxes every day, it can be difficult to stand out from the crowd. That’s where personalization comes in.

Through personalization your email messages will build deeper connections with your audience and drive more effective communication.

Let’s start with a definition of personalization: “Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts.” – MailChimp

Let’s dive in to the 19 ways you can personalize your message in email marketing + receive a revived email list:

1. Use the Recipient’s Name

Using the recipient’s name is a simple and effective way to personalize your email message. It shows that you’ve taken the time to address them as an individual, rather than just sending a generic message.

2. Segment Your Audience

Segmenting your audience based on their interests, behaviors, or other relevant factors can help you create more targeted and personalized messaging. This means tailoring your message to their needs, desires, and pain points.

3. Use Location-Based Personalization

Using location-based personalization can help you create messaging that is relevant to your audience’s location. This can include referencing local events or landmarks, or tailoring your message to local customs or traditions.

4. Use Behavioral Personalization

Behavioral personalization involves using data on how a recipient interacts with your brand to create more targeted messaging. This can include referencing their previous purchases, browsing history, or other interactions with your brand.

5. Use Personalized Recommendations

Using personalized recommendations based on a recipient’s previous purchases or browsing history can help you create more targeted messaging that resonates with their interests and needs.

6. Use Personalized Content

Create strategic and tailored messaging such as articles or blog posts tailored to a recipient’s interests or needs, can help you create messaging that is more engaging and relevant.

7. Use Personalized Subject Lines

Using personalized subject lines that reference a recipient’s interests or needs can help you capture their attention and drive more effective communication.

8. Use Personalized Preheaders

Using personalized preheaders that complement your subject line can help you create messaging that is more engaging and relevant.

9. Use Personalized Coupons or Discounts

Create coupons or discounts based on a recipient’s previous purchases or browsing history can help you create messaging that is more targeted and effective.

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10. Use Personalized Landing Pages

Write story-based landing pages that complement your email messaging can help you create a seamless experience for your audience and drive more effective communication.

11. Use Personalized Images

Find vivid personalized images, such as images of products a recipient has viewed or images tailored to their interests or needs, can help you create more engaging and relevant messaging.

12. Use Personalized Videos

Using personalized videos that reference a recipient’s interests or needs can help you create messaging that is more engaging and memorable.

13. Use Personalized Surveys

Using personalized surveys that ask questions tailored to a recipient’s interests or needs can help you gather valuable feedback and insights that can inform your messaging.

14. Use Personalized Thank-You Pages

Use personalized thank-you pages that complement your email messaging can help you create a seamless experience for your audience and drive more effective communication.

15. Use Personalized Calls-to-Action

Using personalized calls-to-action that reference a recipient’s interests or needs can help you create messaging that is more engaging and effective.

16. Use Personalized Social Media Messages

Using personalized social media messages that reference a recipient’s interests or needs can help you create messaging that is more relevant and engaging.

17. Use Personalized Chatbots

Personalized chatbots that can answer questions or provide recommendations based on a recipient’s interests or needs can help you create messaging that is more engaging and effective.

18. Use Personalized Retargeting

Retargeting ads that reference a recipient’s previous interactions with your brand can help you create messaging that is more targeted and effective.

19. Use Personalized Sign-Offs

Using personalized sign-offs that complement your email messaging can help you create a more human and authentic experience for your audience.

By using these 19 ways to personalize your message in email marketing, you can create messaging that resonates with your audience on a deeper level and drives more effective communication. Remember to segment your audience, use personalized content and recommendations, and measure your results to refine your approach and drive more effective communication.

Bonus Questions to use in Your Content Marketing That Establish Personalized Messaging:

Company Vision:

What 3 emotions does your audience feel before coming across your brand and what 3 emotions after coming across your solution?

What is your target audience’s ONE main problem?

What change does your company make in the world?

Offer(s):

Name:

Why now?

Unique selling proposition?

Price points:

Discounts/urgency:

Launch dates/season:

Brand Personality:

What 3 words would you use to describe your brand personality?

Main Character:

What problem, issue, or conflict was your main character experiencing before you created this solution? Describe their experience, thoughts, and feelings.

How does the conflict impact the main character? What are the negative effects of the main character having this problem? How does it impact their life in a negative way?

What is the solution to the conflict or problem? Here, you can tell the story of how your found or created the solution. Describe the journey to finding the solution.

With the solution in place, how does the main character’s life change? How does the main character think, feel, or act now they have a solution to their issue? How has their life improved or changed for the better?

Now you’re well equipped to launch more engaging email campaigns, build sales funnels, and create clarity that will have your audience turning from onlookers to raving fans (and hopefully long-term clients :))

// Ready to work 1:1 with a veteran email copywriter? Click here and see these strategies in action for previous clients.