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How to Optimize Your Podcast Utilizing Pinterest

Pinterest – an app, a platform, a search engine your business NEEDS. It is a platform many businesses have no idea what to do with.  However, Pinterest is really coming to surface recently and if you’re not jumping onto the platform, I can tell you, you are missing a lot of exposure for your business, your podcast, your side hustle, etc.

Pinterest is going to help you gain exposure, listeners, clients, sponsors and even downloads for your podcast. Let’s jump into how Pinterest can specifically enhance your podcast with these 4 steps you can implement today!

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  1. Create a business account with Pinterest – if you have never even considered Pinterest, now is the time to take a few minutes and go set up your business account. Pinterest will walk you through exactly what to do and how to set it up.  Make sure you are choosing words that relate to your podcast!

What I mean, for example, my podcast is called Live Abundantly, so I am going to choose words like encouraging, abundance, podcast, parenting, marriage, business, etc., because my podcast has to do with all of those topics.

     2.  Create boards specific to your podcast and business – if you have a podcast with multiple topics, create a board for each topic and if you have a podcast specific to business or specific to a topic, you may have to get creative, but I am guessing you can come up with at least 10 ideas for boards.  

Let’s brainstorm. Say your business is Podcasting: some board ideas may be: How to Podcast, Podcast Management, Podcast Guest Ideas, Podcast Client Experience, Podcast Sponsors, How to Pitch for Your Podcast, etc.  I bet you are getting the picture and hopefully gaining some ideas!

      3.  Use descriptions for your boards – you not only need to create your boards, but you also need them to have descriptions and you need them to have a category.  These words are going to go along with the specific words you chose for your bio and setting up your account. They will also relate to the words on your boards.

Example:  How to start Podcasting, whether you are looking to monetize your podcast, find sponsors, have affiliates or just get started, you are in the right place!

   4.   Pin your episodes – this is not just common sense, because you need to make sure you are doing it properly.  You need to give a little description about your podcast, pin your podcast to the specific board it fits for that topic.  

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Don’t worry – that board you have of JUST your business, I call this the “Best of ” board – you can repin that episode in a couple days to this.  You want the first pin to go to the specific board first!

Don’t forget to make sure you pin your show notes if those are in a different space. Pin quote graphics, the actual photo of your podcast show, and any other pins that may relate to that show an episode. However, once again, do not pin these on the same day – pin them at least 24 hours apart!

Okay, you are ready to watch your Pinterest grow and to help you gain exposure for your podcast! I cannot wait for you to see your growth! Don’t forget to stay consistent – pin other’s content that is relatable to your podcast and pin 10-20 pins per day! You’ve got this!

Jacquelene is a strategist, encourager and podcaster. She is a wife and mom with big dreams to give her family the best and serve those she meets. She is a business girl at heart, obsessed with planning all the things and leans on coffee and running as her sanity. Make sure to follow along on instagram!  

And don’t forget to grab your FREE  Pinterest Beginner Guide!


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