As a 7-year veteran copywriter, blogger, and podcaster, I have a few insights to share about how blogging and podcasting combined can fuel your business to new levels.
See, SEO remains a dominant way to drive website traffic without ads.
Now, I have nothing against advertising, but I’ve found that organic marketing strategies connect with my audience of high-ticket buyers and learners better than runnings ads.
I’m also a lover of writing and story-telling – I’ve been doing it since I was eight years old.
With all that being said, I severely underestimated podcasting when I was a beginner freelance marketer.
My entrepreneur Podcast is called the “Introvert Marketer” on Apple and everywhere else, podcasts are available; honestly, I should have started it long before 2022.
But here we are today, and in this blog, I’m going to show you how to explode your own business with organic content marketing (my blog is read in over 93 countries now!!)
According to research conducted by HubSpot, businesses that prioritize blogging are 13 times more likely to see a positive return on investment. Similarly, podcasting has been growing in popularity, with over 80 million Americans listening to podcasts each week. With the power of both mediums combined, businesses can build a robust online presence and grow their email list.
Why Blogging Is Powerful in 2023 and Beyond
Blogging has been a popular marketing tool for years, and its power is only growing. In 2023 and beyond, blogging will remain a powerful tool for businesses to establish their online presence and attract new customers.
One reason for this is that blogging allows businesses to showcase their expertise.
By creating and sharing informative blog posts, businesses can demonstrate their knowledge and build trust with their audience. Additionally, blogging is a great way to drive traffic to a website, ultimately leading to increased sales and revenue.
Your goal with blogging should be to make content that stands out!
Google has enough bots and stale content.
Whenever you get the chance to add your story or personality, it will connect better with your readers and ultimately lead to more revenue for the business.
Podcasting in 2023 for Beginners
Podcasting is a newer medium that is quickly gaining popularity. In 2023 and beyond, podcasting will continue to be a powerful tool for businesses to connect with their audience.
One of the reasons podcasting is so practical is that it allows businesses to provide valuable information to their audience in a more personal and engaging way. Podcasts can be listened to on the go, making them a convenient way for people to consume content.
If you’re new to podcasting, you should keep a few things in mind. First, it’s essential to have quality equipment, including a good microphone and recording software. Additionally, you should focus on creating content that is both informative and engaging.
If you have any quirks about you or things that you’re somewhat afraid to share that would make your podcast stand out, especially as a thought leader you should consider sharing them and creating a podcast based on those areas.
See, I’m an introvert, and for the longest, I saw that as a weakness in life and business.
It wasn’t until a few years ago that I realized my personality traits and introversion makes me an excellent writer, communicator, and marketing expert.
Driving Growth and Website Traffic with Content Marketing
Both blogging and podcasting are part of a larger content marketing strategy. Content marketing is the practice of creating and sharing valuable content to attract and retain customers.
By combining blogging and podcasting, businesses can create a robust content marketing strategy that drives growth and website traffic. By consistently creating and sharing valuable content, companies can establish themselves as thought leaders and attract new customers.
How to Build an Email List with Your Blog
One of the benefits of blogging is that it can help businesses build their email list.
Include a call-to-action at the end of each blog post; this way, you’ll encourage your audience to sign up for your email list to stay in the know.
You should also practice omnichannel marketing, which is the idea of sharing your blog across your social platforms and podcasts.
To create an audience with your email list, your first step is to build an irresistible lead magnet.
Ebooks, quizzes, or checklists that readers can download and exchange for their email addresses are excellent ways to provide value and establish a relationship with their audience.
How to Build an Email List with Your Podcast
Podcasting can also be a powerful tool for building an email list. Businesses can encourage listeners to sign up for their email list by including a call-to-action in each episode.
Additionally, businesses can create a lead magnet specifically for their podcast listeners. For example, a company that produces a podcast about personal finance could offer a free budgeting spreadsheet to listeners who sign up for their email list.
The key here is to use SEO in your podcast descriptions and podcast notes.
Conclusion
Blogging and podcasting are powerful tools for businesses to establish their online presence and grow their email list.
As you create valuable content that resonates with your audience, your brand will attract new customers and build trust with your audience.
To get started with blogging and podcasting, businesses should focus on creating quality content that is both informative and engaging.
By consistently producing valuable content, businesses can establish themselves as thought leaders and attract new customers.
Additionally, businesses should focus on building their email list by including calls-to-action in their blog posts and podcast episodes. By providing value to their audience and building a relationship with them, businesses can grow their email list and drive their revenue through the roof!
Would you like to work with me directly so you can build your email list + monetize your brand in new ways? Schedule a complimentary consultation.
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