Marketers need marketing too! Well, since you’re in the field this fact should come to you as a no-brainer. If you’re a social media manager, digital marketer, website designer, or marketing coach you need to understand that marketing your agency or services in general, is essential to finding more clients.
With everything going on this year (yeah, the pandemic) having a strong digital marketing presence is the difference between whether the next 12 months will be your best in business or the worst.
A Digital Marketing Agency Blog will enable you to scale your agency so that you have more time to work on client projects and make more business deals.
I’ve had the pleasure of working with a variety of businesses from beauty, wellness, real estate, and business coaches but I see a clear need for those in the marketing realm (especially people like you who offer online services) to get a full grasp on their content marketing strategy.
Let’s face it, if you (or your agency) become more effective with increasing website traffic, promoting trust with your audience, and showing your value consistently then you’ll be able to expand your business, help those who NEED your expertise and become a thought-leader in the marketing world.
This blog will paint a clear picture of the top 5 obvious reasons you need to start a business blog in 2020 and beyond.
Marketing Agencies and Solo Marketers Will Have to Promote Trust More Than Ever Before [Start a Digital Marketing Agency Blog ASAP!]
Let’s be real for a moment. How many new social media managers, online marketing agencies, new marketing professionals have you seen on social media recently with no real results? Your competition is larger than before, therefore, you will have to get serious with client attraction in your content efforts.
I mean, I get it, we’re in a super lucrative field – but how will you show potential customers that your services are the best fit for CEO’s who come your way?
See, I know you’ve studied marketing, you’ve generated thousands if not millions in revenue for your clients and have been in business longer than many of the newbies but your audience will not know this right off the bat, especially if they’re browsing your website and only see direct sales copy without clearly showing your value.
To promote trust with your audience as a marketing professional you have to blog. This isn’t negotiable anymore especially since people are intaking content like never before.
Check out what Propsify had to say on this topic,
“B2B marketers that use blogs get 67% more leads than those that do not.
SEO leads, many of which come from quality blog articles that have been optimized with keywords, have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
An agency blog can help you establish your position as a leader in your industry. It can authenticate your expertise in whatever service or niche your agency specializes in. It allows people — potential clients— to get a sense of who you are as a company and whether you might be a good fit for them.”
Do you know what I mean? This brings us to the next point. SEO!
Blogging Will Boost Your SEO Like Crazy
You already know how effective SEO is for your marketing strategy, and if not let me break it down for you. Search Engine Optimization is an organic marketing tactic that generates qualified leads from Google who are actively searching for your marketing services.
Social media is huge but when you’re trying to get 5k to 10k deals signed and contracts with large companies you’ll find that these high-level CEO’s do not spend all day on Instagram and Facebook. Even if they do find you on social media the next hurdle that comes through their mind is… ” Can I trust this person to get me results?”
That’s what businesses care about, no matter what industry, results! Your digital marketing agency blog can be used to display case studies as well.
I want you to picture this, you’re going over marketing analytics for a current client, and as you hit the send button your assistant forwards you an email from a business owner who is ready to book your services.
As you scroll through the email you get about mid-way through and read the following:
‘I came across your blog while searching for digital marketing solutions and knew I had to reach out. After reading your blog posts I’m confident that you can help me scale my business. I have a marketing budget of $10,000.’
This is why I LOVE SEO, and you should too! There’s more where that came from though, let’s get into the next point.
Business Blogging Gives You Unlimited Content (literally!)
As a marketing professional, you spend all your time helping business owners to perfect their marketing and branding. When it comes to your own marketing strategy you severely lack and depends on referrals for new clients. Nothing is wrong with referrals they’re actually like gold, but can you imagine where your business would be if new leads seek you out left and right?
When you create high-quality, in depth blog posts (or outsource the task, contact me here) you open up a world of content marketing opportunities. Instead of coming up with new social media captions, and spending hours trying to figure out what to talk about next, you can reuse blog posts and create new content.
Here are a few of my favorite ways to repurpose blogs:
- social media captions
- starting a new updated blog
- using this content your Facebook group
As long as you create a profitable marketing strategy while ensuring your business gets website traffic automatically your business will scale and expand this year and you’ll be so happy you created a business blog for your potential clients.
To learn more about B2B blogging or to book a call with me about creating a digital marketing blog for your business click here.
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