Freelance writing can be your entryway into the life of your dreams.
Freelancing is the idea of writing and consulting with clients on an autonomous basis where you’re assisting them with their content marketing strategy, blogs, emails, social media, etc.
I’ve been a freelance writer for 7 years now, and it has enabled me and my family to move across the world, travel around East Africa, and build other businesses.
👉 When starting as a freelance writer, it can be challenging to figure out which action steps need to be taken to blast your career off.
Before we dive into how to become a freelance writer, let me discuss a few relevant statistics with you – so you can see why this industry is still booming!
7 Intriguing Freelancing Statistics
Most freelance workers earn the same or more money than they did when employed at a traditional job.
82% of freelancers in the United States are freelance writers.
The majority of employees working in creative fields are freelancers.
Up to 70% of small businesses use freelancers.
Skilled service freelancers earn, on average, 70% more than traditional workers in the United States.
Having the flexibility to raise and care for family members is one of the top reasons people choose to freelance.
More than half of the United States population will be freelancing in six years.
Thanks to Zippia for these incredible statistics.
As you can see, not only is freelancing very lucrative, but creatives have finally found their place in the world by using what they’re naturally talented in to serve small businesses across America and the globe.
With the workforce quickly changing, freelancing is showing no signs of slowing down, primarily freelance writing, as companies need content marketing to get their brands in front of a global audience faster than ever before. Let me show you seven ways you can break into this lucrative industry.
TOP Ways to Become a Freelance Writer
- Freelance Email Writing
A freelance email copywriter is responsible for crafting compelling email marketing messages for clients. This includes writing subject lines, body copy, calls-to-action, and other elements of effective email marketing.
The goal of a freelance email copywriter is to create messages that resonate with the target audience, drive engagement, and ultimately lead to conversions.
Freelance email copywriters need to be skilled in copywriting, marketing, and understanding the needs and desires of their client’s target audience.
- Freelance Blog Writing
A freelance blog writer is responsible for creating written content for blogs on behalf of clients. This includes researching and selecting topics, conducting interviews and research, and writing engaging and informative articles.
Freelance blog writers need to be skilled in writing, researching, and understanding the needs and interests of their client’s target audience. They may also be responsible for optimizing blog content for search engines and promoting blog posts on social media.
- Freelance Social Media Advertising Writing
A freelance social media copywriter is responsible for crafting compelling and effective copy for social media posts and advertising campaigns on behalf of clients.
This includes developing written content for social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, as well as creating ad copy that drives engagement and conversions.
Freelance social media copywriters need to be skilled in copywriting, marketing, and understanding the needs and desires of their client’s target audience.
They should also be up-to-date on industry trends and best social media advertising practices, including eye-catching visuals and persuasive language to encourage clicks and conversions.
- Freelance Podcast Writing
A freelance podcast writer is responsible for creating written content for podcasts on behalf of clients. This includes researching and selecting topics, conducting interviews and research, and writing engaging and informative scripts for podcast episodes. Freelance podcast writers need to be skilled in writing, research, and understanding the needs and interests of their clients’ target audience.
They may also be responsible for optimizing podcast content for search engines and promoting podcast episodes on social media. The life of a freelance podcast writer can be exciting and varied, as they work with a wide range of clients and topics. They may find themselves writing scripts for podcasts on everything from business and finance to entertainment and pop culture. Freelance podcast writers typically work on a project basis, meaning they may have multiple clients at any given time and are responsible for managing their own workload and deadlines.
While the life of a freelance podcast writer can be challenging at times, it can also be rewarding and fulfilling, as they can use their writing skills to bring engaging and informative content to audiences around the world.
- Freelance Ghost Writer
A ghostwriter is a writer who is hired to write a piece of content, such as a book, article, or blog post and is not credited as the author. The life of a ghostwriter can be varied and exciting, as they work with a wide range of clients and topics. They may find themselves writing about everything from business and finance to health and wellness.
One of the challenges of being a ghostwriter is that they must write in someone else’s voice, which can be challenging to do. They must also adapt to the client’s style and preferences while still maintaining their writing skills and style. Additionally, ghostwriters must be able to work within the client’s timeline and meet their expectations for quality and accuracy.
Despite these challenges, being a ghostwriter can be a rewarding and fulfilling career. Ghostwriters can use their writing skills to help others share their stories and ideas with the world. They may also be able to work on high-profile projects and collaborate with well-known individuals or brands.
- Freelance ebook and white paper writer
A freelance ebook writer is responsible for creating long-form written content in the form of ebooks. Ebooks are typically used as lead magnets, which are marketing tools designed to attract potential customers and generate leads. A lead magnet is a piece of content that is offered for free in exchange for a potential customer’s contact information, such as their email address.
As a freelance ebook writer, you would be responsible for researching and writing engaging and informative ebooks that appeal to your client’s target audience. This may involve conducting market research, identifying the pain points and desires of the target audience, and crafting a compelling narrative that speaks to their needs.
Your ebook should provide value to the reader and position your client as an authority in their industry. This can help generate leads and build a relationship with potential customers.
In addition to writing the ebook itself, you may also be responsible for designing the cover and formatting the content for digital distribution. You should have strong writing skills and experience with research, content marketing, and lead generation.
Lead magnets are an essential part of any content marketing strategy, and a well-written ebook can be a powerful tool in attracting potential customers and driving leads. By understanding the needs and desires of your client’s target audience and creating compelling content that speaks to those needs, you can help your client build their brand and generate new business opportunities.
- Freelance content strategist
A freelance content strategist is responsible for developing and implementing content marketing strategies for clients.
This involves working with clients to understand their business goals, target audience, and brand message and then creating a plan for creating and distributing content that supports those goals.
A content strategist may be responsible for conducting market research, developing a content calendar, managing freelance writers and other content creators, and analyzing the content strategy’s success.
The goal of a content strategist is to create a cohesive and effective content marketing plan that helps their clients reach their business objectives – which, as you can imagine, includes a TON of writing.
In conclusion, effective email copywriting is a crucial skill for any business or marketer looking to connect with their audience and drive results. By using personalization, emotion, storytelling, and other key elements, you can create messages that resonate with your audience and inspire action.
Remember to keep your message simple, use clear calls to action, and measure your results to refine your approach and drive more effective communication. Additionally, becoming a freelance writer can be a lucrative and fulfilling career choice, with a variety of paths to choose from.
By leveraging your writing skills and personalizing your messaging, you can stand out in a crowded market and attract new clients. Considering the ever-increasing demand for content marketing and copywriting, there has never been a better time to pursue a career in freelance writing.
// Book the Freelance Writer Explosion Consult Package (3 consults to take you from, an unaware writer to a client-attracting magnet)