Email Marketing for Course Creators and Consultants

How to Build an Email List with Your Blog in 2024

Building an email list is crucial for any blogger looking to grow their audience and engage with their readers. By creating a list of dedicated subscribers, you can keep your readers informed about new content, promotions, and other updates related to your blog.

In this post, we’ll discuss tips and best practices for building an email list with your blog.

Offer an Irresistible Lead Magnet to Build Your Email List

A lead magnet is a valuable incentive that you offer your readers in exchange for their email addresses. This could be a free ebook, a cheat sheet, a checklist, or any other resource relevant to your blog’s topic.

The key here is that it must be tied to your specific blog and your specific products or services.

The more specific you are the better your open rates, conversion rates, and ultimately revenue will be.

Use Opt-In Forms

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Photo by Monstera on

Opt-in forms are forms that allow readers to subscribe to your email list. These forms can be placed in various locations on your blog, including your sidebar, footer, or within your blog posts.

To maximize the effectiveness of your opt-in forms, you should:

  • Keep the form short and simple
  • Use a clear and compelling call-to-action
  • Offer a lead magnet to incentivize sign-ups

Use an Email Service Provider

MailChimp is a popular email marketing platform offering various features, including customizable email templates, automated campaigns, and detailed analytics.

With MailChimp, you can create sign-up forms that integrate with your blog, making it easy for your readers to subscribe to your email list. You can also segment your email list based on different criteria, such as location or interests, and send targeted campaigns to specific segments.

MailChimp also offers a range of tools to help you monitor and optimize your email campaigns, including detailed analytics, A/B testing, and automation workflows. With these tools, you can track the success of your email campaigns and make data-driven decisions to improve your results.

Overall, using an email service provider like MailChimp can be a valuable tool for building and managing your email list and can help you engage with your readers more effectively.

A few other viable options as you begin to build your email list as a creator include:

  • ConvertKit
  • Kajabi
  • Active Campaign

BONUS: Klaviyo is perfect for eCommerce businesses or those who have a product.

Create High-Quality Content

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Photo by Godisable Jacob on

Creating high-quality content is crucial for attracting and retaining subscribers.

By providing value to your readers through your blog posts, you can build a loyal audience eager to hear from you.

When creating content for your blog, you should aim to:

  • Provide actionable tips and insights
  • Write in a clear and engaging style
  • Use visuals and media to enhance your content
  • Stay consistent with your publishing schedule

// Check out this example: “21 Marketing Strategies to Generate Extra Clients”

Promote Your Email List

Promoting your email list is important for building your subscriber base. You can promote your email list by:

  • Adding a call-to-action at the end of your blog posts
  • Sharing your lead magnet on social media and other channels
  • Creating a dedicated landing page for your email list
  • Running a contest or giveaway to incentivize sign-ups

Engage with Your Subscribers Consistently

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Photo by ELEVATE on

Engaging with your subscribers is crucial for building a relationship with them and maintaining their interest in your blog.

If you’re not consistently communicating with your audience, you’re wasting the money you paid for the email service provider, leaving revenue on the table, and neglecting your audience.

You can engage with your subscribers by:

  • Sending regular newsletters (2x per week) with updates and exclusive content
  • Responding to comments and emails from your subscribers
  • Sending surveys or polls to gather feedback from your subscribers
  • Offering exclusive promotions or discounts to your subscribers


Building an email list is essential to growing your blog’s audience, creating sales, and engaging with your readers.

By offering a lead magnet, using opt-in forms, creating high-quality content, promoting your email list, and engaging with your subscribers, you can build a dedicated subscriber base that is eager to hear from you.

Remember to provide extreme value to your readers and make it easy for them to sign up for your email list.

By following these tips and best practices, you’ll be well on your way to building a thriving email list with your blog.

// Want to see a veteran Email Copywriter’s words in action? Check out my portfolio.

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Tiffany Garside | Content Strategist & Copywriter will use the information you provide on this form to be in touch with you and to provide updates and marketing.
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