Canva is a content creation, design application that is used to create social media content, branded content, and plenty of other items
It is perfect for small business owners, brand, and bloggers. Branded content shows who you are, what your brand is, and allows your audience to know you right off the bat.
When you see certain logos or colors you automatically know what brand they are from. Picture this: Red and White with a polar bear. Who did you think of?
Coke-a-Cola!
Other photoshop type apps usually cost a bit of money so if you want to go the free route with quality content, Canva is the way to go. Canva also allows you to print workbooks, business cards, posters/flyers and more.
The options are unlimited with this app. Let’s look at the top 5 reasons to use Canva as a small business owner.
Top reasons to use Canva for my business
If you know how important content creation and branding is for a business marketing strategy than Canva will be like a gold mine for you. Here’s why:
1. It’s FREE
When you are starting out your business or blog you won’t have the capital to invest in hundreds of dollars worth of software. This is for the people who may still be at the 9-5 and have a side hustle with hopes to increase their brand.
Here’s a link to the site to get started for free. Canva gives you the option of purchasing additional images and features but they have plenty of stellar options for your content creation needs using the free version.
2. It’s super easy
Unlike Adobe Photoshop and Illustrator, Canva for business use is fairly simple to use. You don’t have to be some kind of savvy tech genius to utilize this app. You really don’t even need to go through the tutorial.
Everything is labeled for easy use so when you download the app or log onto the website you can get started with their pre-made layouts and add your own pictures, logos and colors to make it unique to your brand.
3. Create multiple marketing/branding materials
This app is awesome for business owners and bloggers because you can create a host of different materials. Here’s a few to start with:
- Instagram story covers
- Social media posts (FB, IG etc..)
- Business cards
- e-books
- Worksheets
- Presentations
- Business plans
- Proposals
As you can see the options are limitless with this app (this is all free) As a business owner figuring out how to market yourself and create a cohesive brand strategy is difficult but Canva can be your one stop shop for anything you need!
Take time to watch tutorials on YouTube to be sure you’re getting everything this app has to offer for business branding and content creation.
4. Storage is free and wide
If you’re anything like me, storage space can be an issue. Similar to Google Suite, Canva has its own online storage (YES!) this means you don’t have to worry about saving everything on your laptop computer.
In fact, Canva will autosave your designs and new creations. You have the option to create folders to organize your small business content creation files.
Of course, this keeps everything neat so you know where to look when you’re ready to use all the content you created.
5. Bonus features: print outs, and downloadable creations
Downloading your ebooks, social media posts and printable marketing materials will be helpful when getting your content creation done. Canva is also perfect for making digital products and workbooks.
You can even create a brand/media kit for your brand if you’re a blogger, influencers etc…
There is not extra cost associated with these items except shipping fees. As always, you can download PDF versions of your content and save it to your computer or upload it to a Google Doc/drive.
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