Should You Use Artificial Intelligence (AI) In Your Email Marketing Campaigns?

We are in an intriguing period where it seems as if robotics could be taking over the world, but are they?

In this blog, let’s look into what you can expect from AI as a marketing department or professional and how to use it to tell impeccable stories.

You know, the ones that make your audience want to marry you…

Personalization with AI

While AI can undoubtedly help personalize messaging and identify customer behavior patterns, it’s important to remember that human emotions and interaction are still crucial in the buying decision.

Customers often want to feel a personal connection with a brand and its representatives before purchasing.

This means that while AI can help personalize messaging, it’s still essential to have a human touch in the form of customer service representatives, salespeople, and other brand representatives.

I mean, think about it, AI will not always be able to capture the nuances and complexities of human emotion and behavior, making it difficult to create truly effective personalized messaging.

Overall, AI is a powerful tool, but it should be used in conjunction with human interaction to create the most effective and engaging brand experiences.

I like to look at it like this, I use AI to bounce ideas off of, create drafts, and think of different perspectives, but as a copywriter who works alongside multi-million dollar companies, I wouldn’t rely on it to create my client’s emails.

The Power of Storytelling

Storytelling is a powerful tool for building emotional connections with your audience. By using AI to analyze your subscribers’ behavior and interests, you can create stories that resonate with them specifically.

Here are 10 creative storytelling prompts for B2B businesses:

1. How your brand overcome a challenge in your industry
2. How your product or service has helped a client achieve success
3. A behind-the-scenes look at your company culture and values – get down to the emotion of it all!
4. How your team works together to solve complex problems for clients
5. A case study that highlights the impact of your product or service on a specific client
6. How is your brand making a difference in your community or industry – do you have a different approach? Now is the time to share it!
7. A personal story from a team member that illustrates your brand’s dedication to customer service
8. The inspiration behind the creation of your product or service
9. How has your brand adapted to changes in your industry or market (because change is inevitable)
10. Your brand’s vision for the future and how you plan to get there.

These prompts will help your B2B brand create emotional connections with your audience and build trust and credibility.

Remember not to shy away from the attributes that make you and your team unique.

Including Social Proof (Something Only Humans Can Do)

Including social proof in your emails is another way to build trust and credibility with your audience.

Social proof can come in many forms, such as customer reviews, testimonials, or social media mentions.

Using AI, you can analyze your subscribers’ activity and identify those most likely to provide social proof.

You can then contact these subscribers and ask them to provide a review or testimonial.

By including social proof in your emails, you can create a sense of trust and credibility with your audience.

One little-known way to grab social proof for your business is to leverage user-generated content (UGC). UGC can include anything from customer reviews and testimonials to social media posts featuring your brand or product.

You can encourage UGC by creating a branded hashtag and encouraging your followers to share their experiences using your product or service.

You can also share customer reviews on your website or social media channels and even feature them in your email marketing campaigns.

Another way to grab social proof is to partner with influencers in your industry or your peers.

This can help to build credibility for your brand and products.

Look for influencers who align with your brand values and have an engaged audience that matches your target market.

Finally, consider reaching out to industry experts or thought leaders for testimonials or endorsements.

This can help to build credibility for your brand and products and can be especially impactful if the expert or thought leader is well-respected in your industry.

Copywriting Expert Perspective

As a copywriting expert, I believe using AI in email marketing can be incredibly powerful.

AI can help you craft highly targeted, personalized messages that resonate with your audience specifically.

However, it’s important to remember that AI should be used as a tool to enhance your messaging, not replace it.

The human touch is still essential in crafting compelling copy that engages and motivates your audience to take action.

Using AI to analyze your subscribers’ behavior and interests, you can create messaging that speaks directly to their needs and desires.

Use AI to personalize your messaging, create powerful stories, and include social proof to build trust and credibility with your audience.

In conclusion, AI has revolutionized email marketing, allowing brands to create highly targeted, personalized campaigns that resonate with their audience.

Using AI to create frameworks or bounce ideas off of is ideal rather than depending on it to make a human connection with your audience.

Remember to use AI as a tool to enhance your messaging, not replace it, and you’ll be well on your way to creating powerful, effective email marketing campaigns.

Apply to work with me here.