Converting Instagram followers into clients it’s truly a science.
If you’re a social media marketer I know you have difficulty telling the older generation about your work.
What they don’t understand is that there is a serious science behind social media marketing and digital content.
More than that, it has the power to transform the world because you’re able to reach a world-wide audience with the right strategies.
In this blog I’m going to do something different. In fact this won’t be just one blog. Converting Instagram followers to clients is an entire series here on my blog.
Sit back, grab some coffee, and let’s get into it!
Your Brand Messaging Strategy Matters
When you’re trying to convert your followers on Instagram into paying clients, having a thorough understanding of your own brand is just the foundation.
You’ll need a framework for this. First, I want you to decide which of these categories your brand tone falls under.
*Brand Tone is known as the essence of who your brand is*
Think about your mission and vision statements. Why do you talk to your audience the way you do?
Are you sarcastic and entertaining?
Witty, yet elegant?
Straight forward, no chaser?
Mellow and motivational?
Break down your service offerings and brand into the category which bests fits how you communicate with your audience.
The key thing to remember here is that your personality matters. Authenticity and personality infused brand messaging fuels your content efforts and allows you to quickly build credibility with your audience.
When you show who you are, why you created your business, and how your service makes the world a better place it’s easier for your audience to trust you enough to buy from you and refer others to you.
The Art of Story Telling and Relatability
Stories make us relatable. That humanization factor produces authenticity which your followers associate with you being a real, honest, and trustworthy person.
Story telling is basically the next step after building your brand voice foundation.
Before we get into the nitty gritty I want you to know that no story is perfect. If you haven’t used a lot of story telling in your marketing yet that’s perfectly ok.
What you need to do from here is practice your story telling and copywriting so that you improve every time you tell a relatable story to your community.
Now, here are some story templates you can use:
- Talk about a time you struggled in business (insert your solution)
- Discuss one of your favorite testimonials and how it made you feel
- Walk your audience through what you do on a daily basis
- Breakdown your service offering with a short story about why you started
*Always use adjectives to help your audience feel and see a clear picture of your story. Remember to use small details in your story so that your community can relate to you on a human level*Need help in this area? Book the 3-month copywriting intensive
Identifying Your Target Market
Think deeper than demographics here. Those attributes of your target market are important as a foundation but when it comes to high level marketing and copywriting you need to think psychographics.
In the above paragraph we discussed story telling and you can’t tell a relatable story if you don’t understand your ideal client.
Consider what your audience thinks on a daily basis. What are their desires? What are their fears?
What motivates your target audience? Do they wake up early for a coffee, or do they stay up late at night sipping on tea?
What car do they drive? Introverted or extroverted? What music are they listening to or are they into podcasts?
These deeper questions (which may seem trivial) actually help you paint a story they relate to.
The easiest way to gather this data on Instagram is to post a poll in your stories and just ask them a series of questions🌸
Emotions, Risk Reversal, and The Science of Words
Yess! My favorite part to talk about when it comes to conversion copywriting.
Pinpoint three main emotions your ideal client feels before buying from you and after. After that, I want you to use those six emotions in every piece of content.
You can assign a specific emotion to each IG post you create.
This way you get the emotional ball rolling in your potential client’s mind.
A few examples are; overwhelm, confusion, frustration, and then excitement, liberation, and a sense of accomplishment.
The three emotions they experience before contacting you about your offers are mostly negative because they haven’t reached the solution you provide yet.
Then you can ask previous clients how they feel after working with you so that you understand which emotions most relate to your audience after they receive your solution (aka offer).
Take a look at this excerpt on risk reversal: “There are techniques for creating an irresistible guarantee. They include restating how the buyer is to use the product, the offer’s benefits, and what they can expect. Essentially, you continue to sell in the guarantee and then end with your risk reversal. An example is “Order my Simplified Search course, watch every module, download the worksheets, join my SEO community, and put the tactics into practice for 90 days. If it doesn’t improve your understanding of SEO, then I refuse to keep your money.”
In your customer’s mind risk reversal is the thing that seals that deal and ensures that they’re not buying into something that won’t work. You can use this tactic in your Instagram captions, stories, IGTV, or Reels.
Let’s slide on into power words and how they effect your community. Instead of using words like, buy, grab, or a phrase such as “visit my bio for x solution” you can drizzle power words into the content you create on Instagram to wow and move your audience to a specific action.
Here are my all-time favorite power words:
- Out This World
- Higher Calling
- Done for You
- Life Changing
One thing is for sure, Instagram is constantly changing but with these marketing and copywriting hacks you’ll stay in front of the eyes of your ideal clients and wow them everytime.
Your audience should feel excited and inspired when you make a post so take these story telling, and copywriting tips to your team and implement them ASAP.
You have nothing to lose and everything to gain when you build an enthused community.
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