Copywriting and Content Marketing are the most powerful forces behind an effective marketing strategy. You’re probably wondering how words on a website, in social media captions, emails and blog posts are so important.
Think about it. When you’re reading something boring – especially an ad or content from a business, you want the company to get straight to the point and you want to know what’s in it for you while feeling a sense of trust and likability for the business.
Having thought-provoking, alluring copy (words in your marketing strategy) brings in more website traffic so that your business can flourish without dishing out tens of thousands of dollars on advertisements.
Copywriting is what makes sales such an easy process between successful companies and enthused customers. But – Hey, this blog isn’t about sales, so let’s get into the step right before you make a sale! (Yes, the words or copy that lead or don’t lead to a sale)
We’re going to break this blog down into 4 sections so that you can see how copywriting and content fit into each part of your digital marketing strategy. After reading this blog you’ll be more equipped to increase website traffic and drive sales to your business with words!
Website Copy is The Key to Learning How to Get More Website Traffic
Website copy is the 1st stop to understanding how to drive sales and increase website traffic because the words or copy on your website will attract or repel your ideal customers.
Not knowing who your ideal customer is will leave you with confusing, unambiguous copy that isn’t worth sharing and will not drive sales.
Write down or save the following points on creating irresistible website copy: Figure out your target client’s desires.
- Speak to their psychographics (what are they thinking – especially in relation to your business)
- Have multiple persona buyers (are you targeting more than one buyer persona?)
Some businesses may have multiple buyer personas. Depending on your industry and the types of products and services you sell, having multiple buyer personas may be beneficial.
“If your business is targeting multiple industries or verticals, you definitely want to have a unique buyer persona for each one.
There will be cases where two customers from separate industries are actually very similar, but I still suggest creating separate buyer personas.
The reason is that you want to make it as easy as possible for someone to make the decision to purchase from you and you don’t want to have to hear the question, “But is this right for my industry?” to ever enter their minds.“
For this step, you’ll have to align your business goals before creating website copy. Once you accomplish that, you’re on to creating copy for other marketing avenues as well.
Social Media Copy is Too Important for Website Traffic
Learning how to get more website traffic on Instagram and from social media in general has everything to do with persuasion through word choice.
- Your words should relate directly to either your ideal customer’s desires, dreams or fears (and how you can resolve those fears)
- Use emojis on social posts
When you’re trying to get more website traffic, especially on social media, you have to allow your business to stand out from the others.
Picture this, you’re scrolling through Instagram and Facebook.
Which posts do you usually stop and take a look at?
Studies show that using emoji’s in social media captions increase engagements (likes, comments, shares). This, of course, increases website traffic and brings in more visitors.
- Use calls to action to get more website traffic
The difference between small businesses that thrive and get increased website traffic on automation and those who have to run ads constantly without utilizing organic website traffic is all due to the call to action (or lack of ).
A call to action is exactly what it sounds like. You’re basically prompting those who follow you on social media to ‘click the link in your bio’ and learn more about what you have to offer.
- Use emojis and lively words on social media because people’s attention spans are short – get straight to the point!
Maybe this sounds like one of the above points, but here’s the difference: Using emojis not only pumps up your social media profile with personality, but it also makes you more relatable and attractive as a business on Social Media.
Pairing emojis with active words that jump out on the screen will capture the attention of on lookers.
Tell me, which one of these captions is more entertaining?
“Summer is coming and we can’t wait to skyrocket into the pool with our flawless swimsuits.”
“Summer is coming soon and we’re so excited to swim.”
This is the difference between words that make you want to scroll and words that make you want to at least learn more about the person who posted them (hopefully they’ll visit your website to learn more)
- Link blogs and cross-post them/repurpose content
A lot of content marketers and marketing departments don’t understand how easy it is to repurpose content. You have to remember that you’re ideally creating hundreds of new leads (if not thousands) every month through content marketing.
That means the blog post you created 6 months to 1 year ago is still relevant (especially since we’re all social distancing) since your newer audience hasn’t seen it.
And honestly, most people don’t have great memory retention.
Simply refreshing old content and updating keywords and new FAQs/trending topics will refresh your audiences’ memories and place you at the top of their mind when they’re ready to buy from you.
Email Marketing Brings in More Website Traffic Too!
- Come up with a sales funnel
What’s a sales funnel and how does it help me increase website traffic?
I’m glad you asked! 🙂
A sales funnel is a process that leads your potential customer (ideal client/buyer persona) into making a purchase.
So, from a blogging standpoint, it would look something like this.
You publish a blog on FAQs in your industry.
Your followers on social media click on the blog after you cross-referenced it on social media (with the call to action ‘link in my bio to read the full post’)
Next, they go to your website to read the post and decide that since you’ve answered any objections they had to doing business with you they’re going to add items to their cart or contact you for your services.
Finally, they become a loyal customer and continue keeping up to date with all your blogs, and social media content and email list.
Now, do you see why everyone is raving about sales funnels?
- Create segments according to different interests in your buyer persona’s
Another part of creating a sales funnel is segmenting or dividing your email list into customers (or potential customers) who have specific interests and may be in different parts of the buyers journey.
Here’s an example with email marketing:
You have 500 subscribers on your email list who have abandoned their carts. They’ve shown interests in your products in the past but always stop at the last minute without checking out.
As a digital marketer I would write content via email that says something like, “I see you’ve left your cart behind. Don’t forget to check these items out while supplies last!!” You can then add a simple call to action in this email like “Shop Now.”
Your website traffic and sales will increase tremendously purely from reaching back out and reminding your shopper about the products (or services) they left behind.
- Use calls to action that are straight to the point
Confusing calls to action will lead to a decrease in website clicks and you definitely don’t want that.
Keep it simple.
Avoid being too articulate and forget the industry jargon that only professionals know.
So instead of saying “Grab our Cinnamon – Infused Brownie created with the most wonderful chocolate sauce” to, “Have a Sweet Tooth? Grab a Cinnamon Brownie Now”
While there is a place for descriptions about how awesome your product and service is, the CTA (call to action) is not it.
Your call to action will go at the end of a piece of copy whether it’s a blog post, social media caption or product description.
Remember, simple and straight to the point.
- Keep email content simple and straight to the point
This is the same idea as with the call to action. Fluffy emails that have a lot of words that no one cares about don’t drive sales.
You have a short amount of time to convey something your ideal customers and email subscribers want to hear. Use power words (mind-blowing, impeccable, thrilling etc…) to entice your potential customer.
Always keep email content and copywriting about what they need and desire instead of what your brand does and how cool you are.
I’m sure you do have a really cool business that has accomplished so much but your subscribers mostly want to hear about how you can help them.
Blog content for More Sales and WebsiteTraffic
- Use SEO best practices in 2020
SEO or search engine optimization is a process where you research keywords and phrases that people are searching for in your industry.
More specifically, these search queries should reflect what you’re trying to sell and your business goals (make sure people are actually searching for your products)
Another way to think about SEO is to consider the problems associated with your brand and how you can solve them. Here’s a quick example:
If you own a vitamin and supplement company that caries turmeric, you will want to use the following keywords ‘order turmeric online,’ or ‘order organic turmeric’”
Every year there are new guidelines for how Google will recognize phrases and keywords, so you’ll need to find a professional or keep up with the latest SEO trends.
By increasing your website ranking with keywords and phrases, your website will come up in the Google search engine which leads to an increase in web surfers finding your site.
Two fantastic ways of boosting your SEO as a beginner is to start a blog and incorporate strategically placed keywords and using these same keywords in your social media profiles.
For example, if you’re a family photographer in Atlanta, you’ll want to research keyword phrases like “Atlanta photographer, Atlanta family photography, Best Atlanta photographer, Atlanta photographers family.”
Although SEO takes a few months to register in Google, the ROI is undeniable.
Unlike social media posts, which eventually fade away, blog posts are still relevant and sought out years after being created – especially if you know SEO and blogging tactics to make your post stay relevant.
Use Headlines That your Customers are Already Thinking About
As easy as it is to write boring & dull headlines, you’re only hurting your marketing in the future.
There are specific types of headlines that are known to create website traffic by getting your visitors excited about reading the blog.
While clickbait isn’t the right idea here, you do want to capture your reader’s attention and lure them into reading your blog (going through the sales funnel).
Here are a few quick headline ideas:
- How to ……
- X Reasons to….
- X Ways to …..
- Why You Need to …
- Foolproof ideas for ….
The above headlines are quite general but depending on your customers and what questions or desires they have about your business, you can edit and recreate headlines to relate to their desires, needs, and fears effortlessly.
The better the headline, the better chance of getting blog readers (if you have high-quality writing) and the better chance of getting more website traffic and sales.
Use Active Voice and Calls to Action for All Blogs
Now, this final section is telling you how to create irresistible calls to action. Each bullet point below is explaining exactly how to create copy and calls to action that lead to more website traffic.
- Use the word ‘you’ to speak directly with your audience (this creates a personalized interaction)
- Use calls to actions that get people back to your website (link in my bio, learn more here…)
- Use calls to actions for sales (social media, emails and blog posts)
- Always think about having a regular conversation with your ideal client (your content shouldn’t be robotic. Go for human-on-human conversations)
- Use SEO in your calls to action (mostly for social media and blogs)
Now that you know how to get more website traffic, you’re ready to take each point in this blog and implement them into your content marketing strategy.
As long as you come up with a digital marketing strategy that relates to your ideal customers, you’ll have no issue driving website traffic through your words!
If you don’t have enough time or experience to drive massive sales with your words contact me so I can skyrocket your sales and website traffic.