As an entrepreneur, marketing coordinator or business owner you know that e-mail marketing is popular among the most successful brands.
Open your own e-mail and you’ll find plenty of content from stores and your favorite online retailers. Have you ever wondered why these entities email you so often?
It’s because e-mail marketing works extremely well for businesses in any industry. The most common reasons to use e-mail marketing include offering discounts and building brand awareness but there are a few main points and benefits to this form of marketing that we should discuss.
Email marketing for a small business
Before we get into the top benefits of using an e-mail marketing campaign for your small business, let’s take a look at how small business campaigns differ from large-scale companies.
Since local owned businesses aren’t as reputable as large scale companies you will have to show trustability to your consumers. They need to know they can depend on you for amazing service from start to finish. (including customer service)
How do you build trustworthiness?
Follow through on promises and position your brand as a friendly, humanized brand that wishes to cater to an audience before making money.
Try to avoid making everything about you, it’s truly about the consumer and this needs to show in all your marketing efforts. Listen to their needs and offer discounts for signing up to your e-mail list.
Now we can discuss the top 8 reasons to use an e-mail marketing campaign for your business.
1. Most people receive your information through e-mail
Although social media is crazy powerful for companies e-mail marketing still take the number one spot.
Most people check their emails regularly especially since you access your email from your smartphone. Essentially your customers are one notification away from seeing your new product or discount.
2. Build your social sites
You can knock two birds out with one stone. (like my grandpa used to say)
Add links and buttons to your e-mail sing-off to build your social following. Small buttons can go on the bottom of your email campaigns to show your audience how to easily access your brand.
3. Publicize your blog and web content
An easy way of getting more traffic to your website and blog is of course through e-mail marketing campaigns.
Add a link to your latest blog or industry new you want to share with your audience. They’re literally a click away from seeing your new content right when it comes out.
Small business owners know that bringing traffic to your website is like GOLD. Website traffic means you rank better in Google and you look like a legit company when people are constantly visiting your site.
4. Office workers check their email almost constantly
Remember those days at your 9-5? You know first hand how often people check their e-mail at work.
Mostly because they’re bored and ready to go home. Now, picture writing a stellar email headline that gets your potential customer enthused to open your weekly newsletter.
It’s a win-win situation.
5. Show off
As business owners, we often like to share our new products, services or changes to the company. Hello!! You can share this in your emails to your audience.
Those who LOVE your brand will actually appreciate being let in on secrets and new trends in your business before anyone else. Make your audience feel special for being on your list.
6. Promote humanity
This is your chance to connect and humanize your brand. Tell those amazing readers how you feel about trending news and industry changes. Ask for their input on your brand and how you can help them,
Humanity is the buffer between companies and consumers. We’re all human so you can let that side show consistently with your marketing strategies.
7. Easy input
When it’s time to review your sales, and marketing efforts ask your e-mail list what they think of your brand.
What could you change?
What did you do well?
What would make your company better for consumers?
It may be hard to hear but remember you’re in business to serve consumers not yourself.
8. You’re the best and here’s why
Get creative and show why your clothing boutique is waayyy better than the other clothing boutique.
This is your chance to show your audience why your brand is different than the rest. Provide charts and statistics on why they should choose you rather than the other guy.
Here’s what it is
There are numerous reasons to implement a killer e-mail campaign for your business marketing strategy.
Let’s face it: without an amazing e-mail strategy, your business will pay for it in the long run. Small businesses are taking over for local consumers who want to find a way to become more connected.
Avoid missing out on the opportunity to propel your brand forward by starting your e-mail campaign today.