When creating a sales page that converts, there are specific mechanisms you need to include.

These mechanisms are designed to build trust, establish credibility, and develop a sense of urgency that motivates your audience to take action.

In this blog post, we’ll explore five must-have sales page mechanisms that will help you create a sales page that converts.

1. Risk Reversal: Sales page copywriting

One of the most effective mechanisms for increasing conversions on a sales page is a risk reversal.

A risk reversal is a guarantee that takes the risk off of the buyer and puts it onto the seller.

By offering a risk reversal, you’re telling your audience that you’re so confident in your product or service that you’re willing to take on all the risk.

This is an ultra-powerful motivator for buyers on the fence about purchasing.

2. Statistics on Sales Pages and Landing Pages

Statistics are a powerful way to establish credibility and build trust with your audience.

Sales page copywriting includes statistics on your sales page, or landing page can help you demonstrate the effectiveness of your product or service and convince your audience that you’re the real deal.

Be sure to use relevant statistics that are easy to understand and support the claims you’re making on your sales page.

Here are five relevant statistics on selling with a sales page for high-priced offers:

1. Long-form sales pages can generate up to five times more revenue than shorter sales pages. (Neil Patel)
2. Including a video on a sales page can increase conversions by up to 80%. (Eyeview)
3. Using testimonials on a sales page can increase conversions by up to 34%. (BigCommerce)
4. Including a money-back guarantee on a sales page can increase conversions by up to 32%. (BigCommerce)
5. Adding urgency to a sales page can increase conversions by up to 332%. (OptinMonster)

By incorporating statistics into your sales page mechanisms, you build credibility & increase your chances of creating a sales page that converts and drives business growth.

3. Testimonials for Sales Page Copywriting

Testimonials are another powerful way to establish credibility and build trust with your audience.

Displaying testimonials on your sales page can help you demonstrate the effectiveness of your product or service and show your audience that other people have succeeded with your offering.

Be sure to use testimonials that are relevant to your audience and that demonstrate the benefits of your product or service.

4. Video Intros

Video intros are a powerful way to capture your audience’s attention and create a sense of urgency that motivates them to take action.

Consider including a video intro on your sales page; you can engagingly introduce your product or service while the audience finds out more about you.

Be sure to keep your video intro short and to the point, and use visuals and storytelling to capture your audience’s attention.

5. Using Bullet Points in Copywriting and Story Lines in Marketing

Using bullet points in your copywriting and storytelling in your marketing are two powerful mechanisms to help you create a sales page that converts.

Bullet points are a great way to break up your copy and make it easy to read.

Using bullet points, you will highlight the most important benefits of your product or service and make it easy for your audience to understand what you’re offering.

Storytelling is another powerful mechanism that can help you create a sales page that converts.

Stories are the driving force behind emotional connections. You will also demonstrate the benefits of your product or service significantly.

Conclusion

By including these five must-have sales page mechanisms on your sales page, you can create a page that converts and drives business growth.

Be sure to include a risk reversal, use statistics and testimonials to establish credibility, use a video intro to capture your audience’s attention, and use bullet points and storytelling to make your copy engaging and memorable.

Remember, the goal of a sales page is to create a sense of urgency that motivates your audience to take action. You can create a sales page that does just that by including these mechanisms.

Want to see a few sales page samples from a copywriter? Click here.