As we approach 2025, content marketing continues to evolve rapidly, especially in the finance and real estate sectors.
With the digital landscape becoming increasingly competitive, it’s crucial to stay ahead of the curve and avoid common pitfalls that could hinder your marketing efforts.
This comprehensive guide will explore five content marketing mishaps to steer clear of in 2025, backed by relevant data and statistics.
1. Neglecting Video Content
One of the biggest mistakes finance and real estate marketers can make in 2025 is underestimating the power of video content.
According to a report by Cisco, video will account for 82% of all internet traffic by 2025, highlighting its growing importance in content marketing strategies.
Explainer videos and financial advice vlogs are becoming increasingly popular in the finance sector.
A study by Wyzowl found that 96% of people have watched an explainer video to learn more about a product or service.
For real estate, virtual property tours and neighborhood showcase videos are essential. The National Association of Realtors reports that 73% of homeowners are more likely to list with a realtor who uses video marketing.
To avoid this mishap:
- Incorporate diverse video content into your marketing strategy
- Invest in quality video production
- Optimize videos for different platforms (e.g., YouTube, Instagram, TikTok)
2. Ignoring Voice Search Optimization
As voice-activated devices become more prevalent, ignoring voice search optimization could be a critical mistake.
According to Juniper Research, the number of digital voice assistants in use will reach 8.4 billion by 2025, surpassing the world’s population.
For finance and real estate marketers, this means adapting content to match natural language queries.
ComScore predicts that 50% of all searches will be voice searches by 2025. This shift in search behavior requires a different approach to SEO and content creation.
To avoid this mishap:
- Focus on long-tail keywords that mimic natural speech patterns
- Create FAQ-style content to address common voice search queries
- Optimize for local searches, as many voice searches are location-based
3. Overlooking Personalization and AI-Driven Content
In 2025, generic content will no longer cut it.
Personalization, powered by AI and machine learning, will be crucial for engaging audiences.
According to Salesforce, 66% of customers expect companies to understand their unique needs and expectations.
In the finance sector, personalized financial advice and product recommendations based on individual financial situations will be expected.
AI-driven property recommendations and personalized market insights will be the norm for real estate.
A study by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
Failing to leverage AI and personalization could result in lost opportunities and decreased engagement (especially if you feel like you don’t need to increase your frequency of communications this economy)
To avoid this mishap:
- Implement AI-powered content recommendation systems
- Use data analytics to segment your audience and tailor content accordingly
- Invest in AI tools for personalized financial forecasting and property valuation
4. Underestimating the Power of User-Generated Content (UGC)
User-generated content will play an increasingly important role in content marketing strategies for finance and real estate in 2025.
According to a report by Stackla, 79% of people say UGC highly impacts their purchasing decisions, making it 9.8 times more impactful than influencer content.
In the finance sector, customer testimonials, success stories, and user-submitted financial tips can build trust and credibility.
–> For real estate, client reviews, before-and-after renovation photos, and user-submitted neighborhood guides can provide authentic and relatable content.
Ignoring UGC means missing out on a powerful tool for building community and trust. A study by Tint found that 93% of marketers agree that consumers trust content created by customers more than brands.
To avoid this mishap:
- Encourage customers to share their experiences and stories
- Create campaigns that incentivize UGC creation
- Showcase UGC prominently on your website and social media channels
5. Failing to Embrace Immersive Technologies
As we move towards 2025, immersive technologies like augmented reality (AR) and virtual reality (VR) will become increasingly important in content marketing, especially for the real estate sector. According to Statista, the AR and VR market is expected to reach $296.9 billion by 2024.
In real estate, virtual property tours and AR-enhanced property listings will become standard.
A study by Goldman Sachs predicts that VR in real estate will generate $2.6 billion in revenue by 2025. For the finance sector, AR and VR can create interactive financial education experiences and visualize complex financial data.
Failing to incorporate these technologies into your content strategy could put you at a significant disadvantage.
–> PwC reports that 43% of consumers would be willing to pay more for a product if they could experience it through AR (think demos of your service or product offering)
To avoid this mishap:
- Invest in AR and VR technologies for property showcases and financial visualizations
- Create immersive content experiences that allow users to interact with financial concepts or properties
- Train your team on how to effectively use and market these technologies
Conclusion
As we look ahead to 2025, content marketing in the finance and real estate sectors will require a proactive and innovative approach.
–> By avoiding these five common mishaps – neglecting video content, ignoring voice search optimization, overlooking personalization and AI-driven content, underestimating user-generated content, and failing to embrace immersive technologies – marketers can stay ahead of the curve and deliver compelling, effective content to their audiences.
Remember, the key to success in 2025 will be adaptability and a willingness to embrace new technologies and strategies.
As you plan your content marketing strategy for the coming years, keep these potential pitfalls in mind and strive to create content that is not only informative and engaging but also leverages the latest technologies and consumer preferences.
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