How would it feel to have laser-focused success in your email marketing strategy?

These days you either write all your emails (inconsistently) or you have studied the power of email marketing but are unsure on how to get email revenue to push the needle in your business.

Maybe you’ve even looked into the spam filters and become overwhelmed with the logistics it takes to drive a successful email marketing strategy.

I remember the first time I had to write three different segments of copy each week for a subscriber list of 3 million…

Each piece of copy we created needed an iteration based on their extremely large list.

This was an Education Tech firm, and I learned so much about large-scale marketing.

It actually isn’t that different from your business.

These are the core tenets of an amplified brand message that converts lurkers into buyers 🧠

THEN, you add in a touch of Sociology and Psychology principles and Whaaa-laaaa.

Your recipe for a wildly successful business even in economic uncertainty.

But, we both know your industry isn’t hit as bad as others — mostly because your service and products remain irresistible due to your core message.

Now, we just need to continue to woo our audience so they see things the way we do

What do you say?

Let’s let AI-regurgitated content be a thing of the past and prevent this existential crisis of the war on innovation and creativity ☺️

Step 1: Know Your Audience – The Foundation of Your Email Empire

Imagine you’re a skilled architect.

Before you can build a magnificent skyscraper, you need to understand the ground you’re building on. In email marketing, your audience is that ground.

Get to know them intimately – their pain points, desires, and dreams. This is the bedrock of your email empire.

Step 2: Set Clear Goals – Your Email Marketing North Star

Think of your email strategy as a road trip.

You wouldn’t just hop in the car and start driving without a destination in mind, would you?

Similarly, your email marketing needs clear, defined goals.

Are you looking to increase sales, boost engagement, or nurture leads?

Your goals are your North Star, guiding every email you send.

Step 3: Craft Your Value Proposition – The Heart of Your Email Strategy

Your value proposition is like a love letter to your audience. It’s not about what you’re selling; it’s about how you’re going to make their lives better.

Craft a message that resonates with their deepest needs and desires. Remember, empathy is your superpower in the world of email.

Step 4: Segment Your List – The Art of Personalization

Imagine walking into a party where everyone is talking about exactly what you’re interested in. That’s the power of segmentation.

—> By dividing your list based on demographics, behavior, or preferences, you’re creating mini-parties where every email feels like a personalized conversation.

Step 5: Design Your Email Sequence – The Narrative Arc of Your Strategy

Think of your email sequence as a captivating story. Each email is a chapter, building upon the last, creating intrigue, and moving your reader towards a satisfying conclusion (aka, your call to action). Use psychological copywriting techniques to create emotional resonance and keep your readers hooked.

Step 6: Craft Compelling Subject Lines – The Key to Getting Your Foot in the Door

Your subject line is like the cover of a book. It needs to be intriguing enough to make people want to open it.

**Use curiosity, urgency, or personalization to stand out in a crowded inbox. Remember, you’re not just competing with other emails; you’re competing with everything else, vying for your reader’s attention.

Step 7: Write Engaging Content – The Heart and Soul of Your Emails

This is where the magic happens. Use narrative-driven empathy to connect with your readers on an emotional level.

Tell stories that resonate with their experiences.

Use analogies to explain complex ideas.

Always focus on how you can add value to their lives.

Step 8: Include Clear Calls-to-Action – Guiding Your Readers to the Next Step

Your CTA is like a friendly tour guide, showing your readers where to go next. Make it clear, compelling, and easy to follow.

Remember, confusion is the enemy of conversion. Guide your readers with a gentle but firm hand.

Let’s walk through a few examples if you were a finance firm or bank (the bulk of the clientele we serve)

–> Instead of Click Here say “Grab Your New Debit Card”

–> Instead of Order Now say “Your Approved Application is Waiting”

— > Instead of saying Buy Now say “Unlock X Perks.”

**The goal is to gently remind and show the audience what is waiting for them on the other side of your call to action button.

Step 9: Implement and Test – The Science of Continuous Improvement

Now, it’s time to put your strategy into action. But remember, a good email marketer is always learning. Use A/B testing to refine your approach.

Try different subject lines, email formats, or CTAs. Let the data guide your decisions.

Step 10: Analyze and Adjust – The Feedback Loop of Success

Here’s where we get into the nitty-gritty of KPIs.

Keep a close eye on metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. These are the vital signs of your email marketing health. Use these insights to refine and improve your strategy continually.

Remember, successful email marketing is all about permission and respect. You’re a guest in someone’s inbox, so always strive to add value and build trust.

By following this roadmap and staying true to the principles of empathy-driven marketing, you’ll be well on your way to email marketing success.

So there you have it, folks! Your step-by-step guide to developing a killer email strategy. Now go forth and conquer those inboxes! And remember, if you need any help along the way, Tiffy G is always here to lend a hand. Happy emailing!

— > Create my Email Roadmap During a 20 Minute Consultation — >