In the current digital marketing landscape, businesses can’t afford to rely on a single channel to reach their audience.
One of my favorite strategies (the one that made me a location-independent digital nomad) to engage potential customers is the combination of video marketing and email.
By integrating these two powerful communication tools, businesses can significantly enhance their customer engagement and conversion rates.
Think about it, when you’re making a buying decision, whether B2B or B2C, you’re checking up on the brand to make sure they have an online presence.
It wasn’t too long ago that I was talking with a client who is an education firm.
They told me they liked my presence on Instagram and LinkedIn because they could tell I was serious about my expertise.
Let’s dive into why you need to utilize email marketing, video marketing and build an omnichannel (multiple sites and avenues) presence to convert more clients.
The Power of Video Marketing
Video has emerged as one of the most engaging forms of content on the internet. Platforms such as YouTube and Instagram have made it easier than ever for businesses to share their story, demonstrate their products, and connect with their audience dynamically and visually. Moreover, video content can significantly boost your SEO efforts, increasing your visibility on search engine results pages.
Video Marketing Statistics
- According to a report by HubSpot, 54% of consumers want to see more video content from a brand or business they support. This shows the high demand for video content in today’s market.
- A study by Wyzowl found that 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. This highlights the significant impact video can have on consumers’ buying decisions.
- As per a report by Optinmonster, video marketers get 66% more qualified leads per year. This demonstrates the effectiveness of video marketing in lead generation.
Building Your Email List with Video Marketing
The value of an engaged, responsive email list cannot be overstated. However, building this list can be a daunting task.
This is where video content comes in. By creating engaging video content and sharing it on platforms like YouTube and Instagram, you can attract potential customers and encourage them to subscribe to your email list.
You can achieve this by adding a call-to-action (CTA) at the end of your videos, encouraging viewers to sign up for your email list to receive more valuable content, exclusive offers, or updates about your products or services.
Use CTAS like:
— > Get finance know-how
— > Master real estate investing
— > Grab our African Travel Guide and Set Shore
— > Claim Elite Tax Strategies
I do this in almost every video I post on Instagram, and since IG prefers Reels they’re short, simple, straight to the point, and have actionable tips my audience can use ASAP to see results themselves.
The Role of Omnichannel Marketing
In today’s interconnected world, consumers expect a seamless experience across all platforms and channels.
This is where omnichannel marketing comes into play. You can build trust and foster a stronger connection with your audience by ensuring a consistent message and experience across all channels — including email, social media, and your website.
Video marketing and email combined are the perfect arenas for:
— > Behind-the-scenes content
— > Product demonstrations
— > Customer testimonials
— > Educational content
In conclusion, the combination of video marketing and email, when executed as part of an omnichannel strategy, can provide a winning combination for customer engagement.
So start leveraging these powerful tools to build a robust, responsive email list and engage with your audience on a deeper level.
